Consumers have a right to both truth and transparency in food labeling. It’s time to peel back the label on deceptive marketing tactics.
United States
Joined June 2017
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Peel Back the Label retweeted
This stuff drives me crazy @Tropicana!It’s all for profit and contributing to food confusion. Thanks @PeelBackLabel – at Los Angeles, CA
Why does @Tropicana include a “Non-GMO” label on their orange juice when there are no GM oranges? It’s certainly not about truth or transparency. It’s about capitalizing on consumer misconceptions for the sake of profit. #PeelBackTheLabel #NotBuyingIt bit.ly/2OnCoTh
Peel Back the Label retweeted
Don't worry. There's still plenty of #butter. 🧈
If you haven't heard, there's a cream cheese shortage. So, Kraft is offering to reimburse thousands of holiday shoppers $20 each for desserts they bake or buy that don't contain cream cheese.
n.pr/3E4hemK
Peel Back the Label retweeted
#Dairy’s unique nutrient package is hard to replace. It’s one of the most affordable and accessible nutrient sources, including many that are critically needed and under-consumed in human diets.
🥛 Check out our latest #DairyDefined to learn more!
Peel Back the Label retweeted
Honored to be joined by Elle Purrier St. Pierre, the U.S. record holder for the fastest times in the women’s indoor mile and two-mile races, and a Vermont #dairy farmer, in our latest #DairyDefined podcast episode. 🏃♀️🐄
bit.ly/3whv7f1
Peel Back the Label retweeted
Released today by @USDA and @HHSGov, the the 2020-2025 Dietary Guidelines for Americans reaffirms #dairy’s central role in the diet as a provider of essential nutrients that are often under-consumed in American diets. bit.ly/3rN4iNs
Peel Back the Label retweeted
From #EU grocery shelves, to you: Where #milk is called milk and #plantbased is called plantbased. @nmpf nmpf.org/the-eu-makes-bevera…
Peel Back the Label retweeted
This week’s #DairyDefined is a multi-lingual tour of alternative beverages, coming to you from the EU, where an oat drink is called … an oat drink.
Check it out here: bit.ly/3gnGgmP
Peel Back the Label retweeted
Label double bingo!!!!#peelbackthelabel Not healthy chips/crisps but all of these labels makes me feel like it is OK to eat the whole bag!
Peel Back the Label retweeted
We commend @RepBrindisi & @CongressmanGT for leading a bipartisan coalition of 55 House members urging @USDA & @HHSgov to consider recent science showing the health benefits of #dairy at all fat levels as the Dietary Guidelines are finalized.
bit.ly/2FvhiE7
Peel Back the Label retweeted
In this week’s edition of #DairyDefined, we wrote an open letter to @US_FDA Commissioner @SteveFDA following up on his pledge to support “clear, transparent, and understandable labeling.” 🥛
Peel Back the Label retweeted
Raise a 🥛 glass to another milestone year in #dairy demand! Increases in 🧀 and 🧈 use pushed per-capita U.S. dairy to its most popular year since 1960.
Check out our latest #DairyDefined to learn more: bit.ly/2FRiDFd.
Peel Back the Label retweeted
Last week, 16 Agriculture Commissioners sent a letter to @SteveFDA calling on @US_FDA to enforce its standards of identity for #dairy to protect consumers from "confusing" and "misleading" marketing tactics.
Read the letter here: bit.ly/3iH0MyS.
Peel Back the Label retweeted
In flagrant disregard for @US_FDA rules and congressional statute, @CalifiaFarms CEO says he feels “confident using the term ‘plant butter’ on labels.”
Labeling standards are *not* voluntary and using standardized terms for a marketing gain is illegal.
bit.ly/2LIOQ0V
Food companies are misleading consumers about the healthfulness of their products in the void of @US_FDA labeling enforcement. Check out the story by the @nytimes.
nyti.ms/2Tj6Ty1
“Plant-based" ≠ healthy.
Don’t be fooled by updated commercials and fresh marketing campaigns. 🙄 Use #PeelBackTheLabel and share your examples!
Knowing that it's actually just margarine -- would you still buy plant-based butter? ow.ly/EcdS50yrNII
No GM 🍇 = No GMO 🍷
Do better, @MezzacoronaWine.
Certified Sustainable Quality, from the vineyards to the wine. Mezzacorona is proud to be certified by the @NonGMOProject! 🌿 #nongmo
Don’t fall victim to the deceptive marketing strategies companies like @PearlsOlives use to boost sales. Help us fight back and #PeelBackTheLabel.
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Check out a recent op-ed in @USAToday about food marketing, manipulation and misinformation. “Choose based on fact," Denby Royal says. "Your pocketbook and peace of mind will thank you."
bit.ly/3bgfrOh
