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Joined January 2012
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Pathmatics by Sensor Tower retweeted
.@Facebook continues to dominate in New Zealand digital advertising despite a global boycott of the platform last year, according to data specialists @Pathmatics. @MrDanDunkley reports.
businessdesk.co.nz/article/m…
Pathmatics by Sensor Tower retweeted
Fresh analysis from @Pathmatics explores the Federal Government's #digitalad spent over the last 15 months & emphasis on #covid messaging: cmo.com.au/article/689584/re…
Pathmatics by Sensor Tower retweeted
Advertisers have a set of factors to consider when updating their focus for spending. Read more: hubs.li/H0PDH1m0 Written by @williammerchan of @pathmatics
Pathmatics by Sensor Tower retweeted
The nonprofit industry closed March with increases to desktop display and Facebook ad spending:
(Source: @Pathmatics)
Pathmatics by Sensor Tower retweeted
Digital Advertising Tells The Story Of Direct-To-Consumers’ Pandemic-Fueled Boom hubs.li/H0GXZ640 Written by @williammerchan of @pathmatics
Pathmatics by Sensor Tower retweeted
MyPillow is massively ramping up its spending on Facebook ads, @Pathmatics told me, and it spikes whenever there's bad press about Mike Lindell
businessinsider.com/mypillow…
Pathmatics by Sensor Tower retweeted
Are people eating and drinking more while stuck at home? Join our upcoming webinar with @Pathmatics for a deep-dive into the food and beverage industry's changing cross-channel strategies in the wake of #COVID19 ow.ly/tgxd50BXRwx
Pathmatics by Sensor Tower retweeted
In what is probably the most stressful year in recent memory, solace seems to be in short supply. But the promise of it is everywhere.
nytimes.com/2020/09/01/busin…
Pathmatics by Sensor Tower retweeted
.@Disney exodus from @facebook benefited @amazon @Pathmatics #stophateforprofit bit.ly/33uIfkR @lauriesullivan
Pathmatics by Sensor Tower retweeted
The #StopHateForProfit boycott against Facebook seems to have hurt the social media giant's reputation more than its bottom line, as some advertisers vow to continue pressuring the company over its content moderation policies. nyti.ms/2XguuCw
Pathmatics by Sensor Tower retweeted
These big companies have cut the most daily ad dollars during the Facebook boycott bit.ly/2CHcNEZ
Pathmatics by Sensor Tower retweeted
.@Pathmatics finds a 19% year-over-year drop in Facebook ad spend. adage.com/article/digital/ev…
Pathmatics by Sensor Tower retweeted
"The Walt Disney Company was Facebook’s No. 1 advertiser from Jan. 1 to June 30, spending an estimated $212 million — more than double No. 2 Procter & Gamble, according to the advertising analytics platform Pathmatics." nytimes.com/2020/07/15/busin…
Pathmatics by Sensor Tower retweeted
Pernod Ricard thinks the Facebook advertiser revolt won't be enough to curb hate speech online, so it's developing an app to help buff.ly/3iLQ8r5
Pathmatics by Sensor Tower retweeted
MSFT pulling back on Facebook ads is very notable. MSFT was the company's third largest advertiser in 2019, according to @Pathmatics.
Estimated ad spend on FB: $116 million
So, you know who else isn't advertising on Facebook right now? Microsoft.
It's over content concerns, but less about policy and more about where Microsoft ads show up.
Scoop here:
axios.com/scoop-microsoft-ha…
Pathmatics by Sensor Tower retweeted
"Ancillary data from Pathmatics also show that just 6% of Facebook's 2019 ad revenue came from its top 100 advertisers, demonstrating the extent to which the company relies on a long tail of small- and medium-sized businesses."
the boycott represents less than 1% of ad revenues, using FY 2019 numbers. brands are only pausing for 1 month, if they actually pause
step in the right direction, but more action is needed from brands
warc.com/content/paywall/art…
Pathmatics by Sensor Tower retweeted
With @Starbucks and @Diageo_News, Facebook has lost 2 of its biggest ad spenders.
Here are the others, from @Pathmatics.
Will you join the boycott and #StopHateForProfit?!
@Disney
@HomeDepot
@ProcterGamble
@Walmart
@ATT
@Cricketnation
@sprint
@nytimes
@amazon
Pathmatics by Sensor Tower retweeted
According to Pathmatics, Verizon spent an estimated $406,600 in IG ads between 5/22-6/20. The firm said Verizon spent $1,460,300 on FB in that same period (Making it the 78th largest advertiser on FB in that period, with P&G, HBO, Biden & Trump spending most in that period on FB)
Verizon is the latest marketer to say it will pause ads on Facebook and Instagram "until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we've done with YouTube and other partners." cnbc.com/2020/06/25/verizon-…
Pathmatics by Sensor Tower retweeted
Take a deeper look at how meal delivery companies @DoorDash, @UberEats and @Grubhub are fueling Americans and #digital #advertising during #COVID19. @williammerchan @Pathmatics
bit.ly/2LptENh
Pathmatics by Sensor Tower retweeted
For weeks, journalists and ad execs have called for brands to loosen coronavirus blacklists, which have sucked revenue from struggling news sites by blocking ads from appearing next to pandemic coverage.
Some advertisers are listening.
W/ @marcatracy
nytimes.com/2020/05/07/busin…
