"Not everything that can be counted, counts. Not everything that counts can be counted" — William Bruce Cameron #morningmotivation via @momentumdash

#AI can tell a story but it cannot be the storyteller. @PRAXISInd @RepTodayMag #PRAXIS12

Stories don't just explain the strategy, they are how we execute it, says Chris Foster, CEO, Omnicom PR @RepTodayMag @PRAXISInd #PRAXIS12

It's okay not to be okay, high time more and more people and organizations about Mental health and wellness. @PRAXISInd @RepTodayMag #PRAXIS12

Steve Jobs various speeches at Apple launches are still classic case studies in storytelling. Show and tell approach as well as data led storytelling. Reminder during the session at #PRAXIS12 @RepTodayMag @PRAXISInd

Greta insights. Don't overcommunicate, let the story speak itself. People buy the story, not product. #PRAXIS12 @RepTodayMag @PRAXISInd

Looking forward to this session now - The Role of our Brain in Unlocking the Power of Stories Raja Jamalamadaka, Neuroscience Expert #PRAXIS12 @RepTodayMag @PRAXISInd

Vaseline's campaign of using user generated content into a campaign was a great one. #PRAXIS12 @RepTodayMag @PRAXISInd

How do you cut through the noise when everyone today can share questions and tips on health. Important to engage patients who share their experiences and dispel myths. #PRAXIS12 @RepTodayMag @PRAXISInd

From Audience Insight to Impact: Stories Only Matter if They Matter to Someone. Wonderfully named, even wonderful session with so many anecdotes. #PRAXIS12 @RepTodayMag @PRAXISInd

So many people talking about understanding why is more important than why. good reminder to read the book Start with why by @simonsinek #PRAXIS12 @RepTodayMag @PRAXISInd

AI will bring (it already is)more productivity and efficiency to workflows. A wonderful session by Adrian Warr at #PRAXIS12 @RepTodayMag @PRAXISInd

Looking forward to this discussion. As AI becomes more mainstream, it is crucial to have these discussion on ethics in AI and PR.

The perfect toolkit needed today to become creative strategist and campaign implementation. Ao nice to see @elevenlabs here. #PRAXIS12 @RepTodayMag @PRAXISInd

New ABC today - A for AI, B fir border tensions and C for Climate Change. Nicely described. #PRAXIS12 @RepTodayMag @PRAXISInd

Embrace the science, unleash the art. Adrian Warr, @BursonGlobal says at #PRAXIS12 @RepTodayMag @PRAXISInd

Things that corrupt storytelling. Bias Misinformation Laziness #PRAXIS12 @RepTodayMag @PRAXISInd

Stories can shape narratives. But there is a darker side of the stories too. Adrian Warr speaks about it. #PRAXIS12 @RepTodayMag @PRAXISInd

The sponsors who make it happen. #praxis12

After a long time. #PRForPR Let's do this. #PRAXIS12