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Dark PR: The Industry Nobody Talks About – And Why We Need To - bit.ly/RTElevateExcellence65 We cannot claim to be trust-builders while tolerating a shadow industry built on manufactured distrust writes Honey K Bhargava in #RTColumn #ElevateExcellence today.

Influence is Cheap, Trust is Scarce: Why PR Must Prove its Words - bit.ly/PRAXISIW26RT9 Shree Lahiri writes about the ninth Keynote at #PRAXISIndia Weekend 2026 by Kerman Kasad, Head, marketing & Communications, Tawrid, in #RTFeatures

Everyone Has AI. So Where Does the Value Move? From Capacity to Advantage - bit.ly/PRAXISIW26RT8 Shree Lahiri writes about the eighth Keynote at #PRAXISIndia Weekend 2026 by Sanjay Nair, Global AI & Brand Marketing Lead, Boston Consulting Group in #RTFeatures

The Notification Paradox: Are We Losing Our Capacity to Feel, or Learning to Protect It?- bit.ly/RTWritersVault145 Technology has made us extraordinarily reachable, while our capacity to remain fully available to one another appears increasingly negotiable, says Ankoor Dasguupta.

Quiet Power: Why PR Must Become Business’s Strategic Partner - bit.ly/PRAXISIW26RT7 Shree Lahiri writes about the seventh Keynote at #PRAXISIndia Weekend 2026 by Meenakshi Nevatia, Country President, Pfizer India in #RTFeatures

Event Management – What should you know-bit.ly/RTMediaLens12 In India event management has gained currency as elsewhere and is growing.  Events will attract more customers, and event management is growing more and more in India now a days, says Subbarayan Ganesh in #MediaLens

The Quiet Power of Listening: Why Communication Leaders Must Hear Before They Speak in MENA - bit.ly/RTOutlookGulf144 The presence of high-ranking evaluators inside hierarchical systems can diminish the feeling of control experienced by lower-level employees, says Udit Pathak.

Purpose Fatigue: Are Consumers Getting Tired of ‘Cause Marketing’? - bit.ly/RTFreshTake110 For communications teams, the challenge is not merely to make a brand’s purpose visible, but to establish whether its claims are credible, says Prasad Ramasubramanian in #FreshTake today

What would dad do? - bit.ly/RTLeftBrainRightBrain… Energy is also data: the way someone shows up, who smiled and whom? Who sat where? So many subliminal data points get assimilated by being present in a room with another, says Nikhil Dey in #RTColumn #LeftBrainRightBrain today.

Between Noise and Truth: Why Journalism Still Matters in the Age of AI - bit.ly/PRAXISIW26RT6 Shree Lahiri writes about the sixth Keynote at #PRAXISIndia Weekend 2026 by Zakka Jacob, Managing Editor, Times Now in #RTFeatures

The Two Core Mindsets That Make Us What We Are - bit.ly/RTDestinationMindset1… The first jump is to get into a mind frame of positivity and confidence to achieve and progress. Drive away all negativity and pessimistic qualities you possess, says Amitesh Banerjee in #RTColumn today.

Celebrity Brand Ambassadors: The Laziest, Most Expensive Strategy in Marketing - bit.ly/RTElevateExcellence64 Celebrity brand ambassadorship is, in the majority of cases, a marketing decision that substitutes money for thinking, writes Honey K Bhargava in #RTColumn #ElevateExcellence

Kabir Bedi: “The Most Important Story Is the One You Tell Yourself” - bit.ly/PRAXISIW26RT5 Shree Lahiri writes about the fifth Keynote at #PRAXISIndia Weekend 2026 by Kabir Bedi, Actor & Author in #RTFeatures

Reputation Is Capital: How to Earn Reputation in the Intelligence Era - bit.ly/PRAXISIW26RT4 Shree Lahiri writes about the fourth Keynote at #PRAXISIndia Weekend 2026 by Corey duBrowa, CEO, Burson #RTFeatures

The Conversation We Stopped Having: When Did Text Become Our Default Language? - bit.ly/RTWritersVault144 Feedforward and feedback should rarely be reduced to beautifully worded paragraphs exchanged asynchronously when the subject is sensitive, writes Ankoor Dasguupta today.

The Shift from Selling Spaces to Selling Experiences - bit.ly/RTViews1505 I believe the next phase of hospitality will be less about creating the biggest or most elaborate concept and more about creating a clear point of view, writes Priyanka Jain in #RTViews today.

Why employer brand is becoming too small a brief for India’s GCCs- bit.ly/RTViews1504 A GCC’s communication maturity must match its engineering or innovation maturity. As GCCs evolve, reputation is becoming a strategic business function, writes Udit Joshi in #RTViews today

Film Studies – An introduction - bit.ly/RTMediaLens11 Films make entertainment possible and has spin over in TV as many films are shown on TV regularly in cable and Doordarshan, writes Subbarayan Ganesh in #RTColumn #MediaLens today.

Building Trust and Influence through Strategic Employee Advocacy in MENA - bit.ly/RTOutlookGulf143 In order to thrive, teams should first ensure that employees comprehend and believe in the company’s internal purpose, says Udit Pathak in #RTColumn #OutlookGulf today.