Strategies & Tactics is PRSA’s monthly publication. We aim to provide lifelong learning to help improve your job skills & advance your communications career.
New York, New York
Joined May 2010
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Strategies & Tactics retweeted
1. Thanks to the @PRSAtactics and #PRSAY for running the second of my two pieces - How to Teach Yourself Judgment, On Purpose - for soon to graduate early career practitioners. tinyurl.com/4ffcx7bk
Strategies & Tactics retweeted
What’s your next move?
Join Cheryl Procter-Rogers, APR, Fellow PRSA, on S&T Live to talk career strategy + growth.
🗓 April 23 | 1 PM ET
👉 Join live: bit.ly/4sCqYOw
#PRSA #CareerGrowth #PR
Strategies & Tactics retweeted
ICYMI: The March issue of Strategies & Tactics is out now.
Explore the forces reshaping internal communication, leadership insights from the CCO of General Mills, lessons from the Pittsburgh Pirates, influencer risk management and more.
Read: bit.ly/3MZbNjx
Strategies & Tactics retweeted
Tyler Gillum is coming to #PRSAICON.
You’ll leave with:
Belief.
Clarity.
Momentum.
And a stronger network than you arrived with.
ICON 2026: bit.ly/4tSLiNz
Strategies & Tactics retweeted
The March issue of Strategies & Tactics is now available! Dive into what’s reshaping internal comms, leadership insights from the CCO of General Mills, influencer risk management & the dangers of workplace jargon.
Read the issue: bit.ly/3MZbNjx
Strategies & Tactics retweeted
Numbers can build credibility — or quietly distort the truth. Even accurate data can mislead without context. Read how ethical communicators ensure numbers inform rather than obscure: bit.ly/4rD1xMF
Strategies & Tactics retweeted
From espionage history to modern storytelling: Aliza Bran, media relations director at the International Spy Museum, discusses engaging audiences in our latest PRSA member Q&A: bit.ly/3ZFhJkG
Strategies & Tactics retweeted
On Feb. 18, Monique Farmer, APR, joins Strategies & Tactics Live to talk about how strategic storytelling helps leaders connect, align teams and drive action. Story first. Strategy always.
Sign up now: bit.ly/3M5W8ih
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When employees understand the story behind the strategy, alignment follows. Leah Gladu on why storytelling isn’t optional during change — it’s essential: bit.ly/4kG80UP
Strategies & Tactics retweeted
We all need to get a lot more honest about what we’re really looking for in our workforce. Check out my latest Hire and Seek column in PRSA Strategies & Tactics (@PRSAtactics )! prsa.org/article/new-year--n… ✨ #HireAndSeek #Hiring #JobSearch
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Our January 2026 issue is here! Read on for trends shaping PR this year; shifts in hiring, skills & career strategy; guidance on emerging tech; approaches to sustaining creativity & wellness; a Q&A w/ @PRSA Board Chair, Heide Harrell, APR, and more: bit.ly/3LhdnwA #prsa
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We’re closing out the year on Strategies & Tactics Live with a look at the workplace trends that shaped 2025 — and what they signal for 2026. Executive coach Gina Larson joins us on LinkedIn to break it all down. Don’t miss it. Dec. 18 at 1 p.m. ET: bit.ly/3MTZZPa
Strategies & Tactics retweeted
The Nov.-Dec. issue of S&T, themed Communicators in the Age of AI, is now live! Learn more about AI in the workplace, takeaways from ICON 2025, a case study on Goodyear’s blimp centennial, steps to prevent and recover from burnout, and more: bit.ly/4if3QCb @prsa #prsa
Strategies & Tactics retweeted
Celebrating a career of impact and service. Congratulations to Gold Anvil Award recipient Grace T. Leong, MBA, APR, Fellow PRSA!
bit.ly/4r0iph5
#ICON2025 #PRLeadership
Strategies & Tactics retweeted
👏 Congratulations to our #ICON2025 Award honorees!
🏅 D. Parke Gibson Award – W. Patrick McSweeney, APR, Fellow PRSA
🏆 PR Professional of the Year – Dominic K. Hawkins II
Celebrating excellence, inclusion & leadership in #PublicRelations.
#PRSAICON #PRLeadership
Strategies & Tactics retweeted
👏 Congratulations to our ICON 2025 Award honorees:
🏆 Grace T. Leong, MBA, APR — Gold Anvil Award
📚 Hilary Fussell Sisco, Ph.D., APR — Outstanding Educator Award
🎖 Capt. Brook DeWalt, M.A., APR+M, Fellow PRSA — Patrick Jackson Award
#PRSAICON #PRLeadership
Strategies & Tactics retweeted
🎬 Big news!
Lauren Graham — the star of Gilmore Girls & Parenthood — will headline #PRSAICON2025, stepping in for Amy Sherman-Palladino who is unable to attend.
Expect insights on storytelling, creativity & connection. 💫 Register here: prsa.org/conferences-and-awa…
Strategies & Tactics retweeted
We’re thrilled to announce that Strategies & Tactics has won a Gold MarCom Award for the second consecutive year!
Recognized for the Sept. 2024 “PR’s Next Generation” issue.
Read the full press release here: bit.ly/3WIFZRb
Strategies & Tactics retweeted
Check out our October S&T for steps to build a better media list, insights on communicating science accurately, strategies for engaging Hispanic-Latino communities, tips for delivering concise feedback, a look at vibe communications & more: bit.ly/484aisG @prsa #prsa
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While AI may reshape writing jobs, it can’t replace your humanity. That’s your edge. Here are Ann Wylie’s 3 steps to thrive as a writer in the AI era bit.ly/4gUwdVu
