Strategies & Tactics is PRSA’s monthly publication. We aim to provide lifelong learning to help improve your job skills & advance your communications career.
New York, New York
Joined May 2010
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How are communicators navigating today’s changing workplace? The October S&T celebrates PRSA’s Women of Impact and explores empathetic leadership, AI transparency, global communications, sports marketing, branded merchandise and more. Read on: bit.ly/4di8Sg1
How can communicators protect trust in the age of AI? The September S&T explores ethical AI integration, practical guardrails, ethics literacy, rebuilding audience trust, news literacy and the value of an ethical inner circle. Read on: bit.ly/4qR1D4a
Ready for your next leadership challenge? The August S&T offers practical strategies for leading through uncertainty, navigating AI, coaching stronger teams, managing workplace stress and building the skills today's organizations need most. Read on: bit.ly/4yQooZy
On the next S&T Live, join wellness advocate Mark Mohammadpour for a conversation on avoiding burnout, managing stress, building resilience and creating sustainable habits for long-term success. Tune in live on LinkedIn June 24, 1 p.m. ET: bit.ly/4ohTvZj
Highlights from our June-July issue:
• Why PR is uniquely positioned to lead in the AI era
• Insights on PR 3.0
• Turning strategy into language people understand
• 3 smart moves after a presentation
Read on: bit.ly/43FyBtw
Join @PRSA's @JohnElsasser on 5/28 for a conversation with Jon Goldberg, founder & chief reputation architect of Reputation Architects Inc., about why culture shapes decision-making under pressure. Tune in live on LinkedIn at 1 p.m. ET here: bit.ly/4u2essn
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1. Thanks to the @PRSAtactics and #PRSAY for running the second of my two pieces - How to Teach Yourself Judgment, On Purpose - for soon to graduate early career practitioners. tinyurl.com/4ffcx7bk
Crisis doesn’t start in the moment — it starts before. The May issue of Strategies & Tactics dives into culture, leadership red flags, accessible communication, internal launch missteps and more. Read on: bit.ly/4enhtPN
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What’s your next move?
Join Cheryl Procter-Rogers, APR, Fellow PRSA, on S&T Live to talk career strategy + growth.
🗓 April 23 | 1 PM ET
👉 Join live: bit.ly/4sCqYOw
#PRSA #CareerGrowth #PR
The April issue is live! Highlights include entry-level hiring shifts, career growth without losing your identity, bouncing back from a layoff, B2B thought leadership in a zero-click era and the APR through a global lens: bit.ly/4tcNZYU
CC: @PRSA
TODAY! On the next Strategies & Tactics Live on LinkedIn, Kelly Ross of the Pittsburgh Pirates shares how aligning teams internally strengthens your organization’s voice externally. Watch live at 1 p.m. ET: bit.ly/4smdYgn
We welcome @PRSSANational & other comms students to this LinkedIn Live on Wednesday with Kelly Ross, manager of internal communications for the Pittsburgh Pirates. Sign up free here: bit.ly/4smdYgn
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ICYMI: The March issue of Strategies & Tactics is out now.
Explore the forces reshaping internal communication, leadership insights from the CCO of General Mills, lessons from the Pittsburgh Pirates, influencer risk management and more.
Read: bit.ly/3MZbNjx
On the next Strategies & Tactics Live on LinkedIn, Kelly Ross of the Pittsburgh Pirates shares how aligning teams internally strengthens your organization’s voice externally. Watch live on March 18 at 1 p.m. ET: bit.ly/4smdYgn
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Tyler Gillum is coming to #PRSAICON.
You’ll leave with:
Belief.
Clarity.
Momentum.
And a stronger network than you arrived with.
ICON 2026: bit.ly/4tSLiNz
🤔🤔🤔
Sold-out stadiums.
A movement built on belief.
A message about betting on yourself.
Our first ICON 2026 keynote reveal is coming soon. 👀
#PRSAICON
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The March issue of Strategies & Tactics is now available! Dive into what’s reshaping internal comms, leadership insights from the CCO of General Mills, influencer risk management & the dangers of workplace jargon.
Read the issue: bit.ly/3MZbNjx
Our March issue is live! Explore the forces reshaping internal comms, leadership insights from the CCO of General Mills, message alignment lessons from the Pittsburgh Pirates, influencer risk safeguards & the risks of workplace jargon: bit.ly/4aXjX42 CC: @PRSA
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Numbers can build credibility — or quietly distort the truth. Even accurate data can mislead without context. Read how ethical communicators ensure numbers inform rather than obscure: bit.ly/4rD1xMF
Stories that capture people’s attention express “who we are as primal human beings,” said Monique Farmer. “When we get engaged w/ a story, we’re going through that adventure w/ those characters that we’re starting to build a connection with.” tinyurl.com/37z42hde #prsa @prsa
