After auditing hundreds of PPC accounts here’s the top 5 things I look for to turn things around Going through this list can help you save thousands of wasted dollars on underperforming campaigns. # 5 is the secret sauce…. 👇

@NoRiskNoParty reached out with some questions about PPC for his company and was very direct with letting me know he will be working on it in house. Transparency goes both ways and was happy to jump on a meeting to see how things are going. *He's a great guy and has huge goals and dreams! Give got to give him a follow! We spent an hour together and with the feedback that was given he potentially saved $10's of thousands of dollars on ad spend. Check out this little nugget on how you should think about building out a Google Ads campaign. I'm coining this the "colander effect" It's how I interpret and explain what is happening with our campaign builds from a logical perspective. Applying this type of logic to your ad account can save you thousands of dollars in ad spend over time. In theory its a simple idea but requires a complex level of thinking.

Google Ads Secret Sauce! Here's a sneak peek into the back end of Google Tag Manager. This is one of the key components to a highly optimized Google Ads account. If your marketer can't show you this. Or doesn't know how to add them properly. RUN! Run as fast as you can.