Google Ads expert specializing in generating leads for service based businesses.
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Joined May 2023
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Another account generating 46% of its call volume from Google Ads.
500+ Calls this year
Higher average duration than organic calls
Instant results vs waiting for SEO to kick in.
Bullish on PPC.
If I get sales for my clients using paid ads. Can I count them as my own sales?
Asking for a friend.
"Why do you work so much?"
Because its not work to me. My video game is watching your conversion rates increase.
Why do you watch so much TV?
Love dealing with LSA customer support. When onboarding.
Setting up a new account:
"The CID is not valid please try again" - hangs up.
I'll call back give another working LSA account. When the rep answers give them the new account number and everything magically works.
GG's
My goal isn't to get you the cheapest leads possible.
Its to get you the most qualified and profitable leads as possible.
Same same but different.
Sometimes the hardest things to do with paid ads is sit on your hands and wait.
Client reached out due to slow sales. Instant reply btw
Few hours later we print 3 sales for 11x ROAS on the day.
Back to normal KPI pacing.
Sometimes you have to zoom out and trust the process.
How long are you waiting for a potential hire to show up before disqualifying them?
2nd round interview, didn't show within 5 minutes, left room and instant disqualification.
Sucks because this one was a good candidate.
Nice little 4x ROAS from $51k in sales last month.
You just need a great product and the right guy to press the right buttons on your Google Ads account.
Up 250% from the same time last year.
Love watching my clients grow month over month.
Imagine taking 10 minutes to delegate tasks to your 36 AI agents so they can do the heavy lifting for you.
Saving 5 hours of work and executing it better than a human can anyways.
The gap between someone who know's what AI is vs who's actually using it is insane right now.
One time I spent $15k testing out a strategy that was being shared on X.
Failed miserably.
Went back to what I knew works and results started flowing in.
Lessons learned with that one.
One of my best success stories is a client who came to me with 3 Retail locations running PPC.
2 years later we're at 15+ about to acquire 3 more.
With a goal of 40+ locations over time.
PPC is insane with high ticket systems and a team who knows what they're doing.
If you're not maxing out your AI sessions every week then what are you even doing?
This is grow or die szn.
Had a client switch to its 3rd SEO agency in the last 18 months. (Including 2 big names from X)
All while I've been their PPC manager the entire time.
Wonder why that is. 馃き
Google Ads account I have access to had their LSA ads officially migrated inside the PPC platform.
From a high level perspective it basically looks like a PMAX campaign with even less settings.
Will be interesting to see how the CPA adjustments play out compared to native LSA.
Being single and a digital marketer is a toxic combination for myself.
Going out on dates thinking of how to increase my personal CVR.
Testing phase is over.
Scaling szn is in.
That $500 AI ad manager is costing you more than you think.
There's no such thing as an out of the box AI Agent that is going to run your Google Ads account like an human media buyer.
It's there to help the human be a better operator.
There's WAY too many variables and day to day changes in every industry/location that makes this a one size fits all solution.
One of the best ways to optimize your PMAX campaigns is to just have a massive negative keyword list.
Some of our accounts we have over 15k negative keywords on a single PMAX campaign and the list is still growing.
