Associate Director & Seattle lead at @MCSaatchiPerf | Digital marketing pro | Enjoy live music, skiing, stocks, wine, and baseball too!
Seattle, WA
Joined October 2013
- Tweets914
- Following1.4K
- Followers808
- Likes742
Philip Bruno retweeted
As the #holiday shopping season begins earlier and earlier every year, it is crucial that marketers be ready with both an engagement and #retention strategy to capture the influx of customers: selnd.com/2DGHetX #Retail #Advertising
Philip Bruno retweeted
We are pleased to attend @AppGrowthExpert's #AGSSF2018 on October 25th. If you would like to discuss any of the latest trends in growth and #performance with us, make sure to get in touch! Contact @PEB_SEA to arrange a meeting at the conference.
Philip Bruno retweeted
Google is looking to incorporate more #automation into its #ads business. Recently it unveiled responsive search ads which optimize creative assets in real time, as well as a smart-bidding strategy in beta for YouTube. Read the full announcement here: buff.ly/2NCe9kW
Philip Bruno retweeted
#OTT is growing as a platform, in volume, engagement, and users. But for #advertisers, there’s still a lot to perfect. Read more about OTT’s growth and challenges here: buff.ly/2LgduIE
Input metrics for supply-side #monetization:
#DAU
#ARPDAU
#ECPM
Also engagement, time spent, content consumed, feautures usage.
“Ballin’ on a budget.”
#postback18
It’s incumbent upon marketers to think outside of the box in order to differentiate #postback18
Re-installs seem to be “a purposeful part” of the user journey. #mobilemarketing #Postback18 “what is the value of a re-install? It’s likely different than a first time install.”
Re-engagement has become an increasingly important focus in #mobilemarketing “this is a massive shift (from focusing on installs).” #Postback18
Philip Bruno retweeted
Teams from our LA, SF, and Seattle offices are journeying across the US for #Postback18. Make sure to say hello to them at the conference tomorrow, or follow along at home as we share insights and learnings from the event!
Philip Bruno retweeted
#Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification. Read more via: selnd.com/2tHxKat
Philip Bruno retweeted
Online #media is set to overtake time spent with linear TV for the first time this year. In addition to this, #mobile will account for 32% of time spent with media by UK consumers – overtaking TV (30.8%) for the first time: bit.ly/2JS5cBx via @Campaignmag
Philip Bruno retweeted
I’m excited to announce that @TMobile & @Sprint
have reached an agreement to come together to form a new company – a larger, stronger competitor that will be a force for positive change for all US consumers and businesses! Watch this & click through for details.
Philip Bruno retweeted
Full house at @YMCASeattle and @AcceleratorYMCA’s Emily Meltzer’s Cause Driven Storytelling session here at @YMCA_NAYDO. She is inspiring and informative as always. #NAYDO2018 #YMCA #BeCauseY – at New Orleans, LA
