20+ years in game dev | Co-founder of a game studio & consulting agency | I write about company structures, processes, decision rights, and AI inside them.

Joined October 2009
I built my workflow around OpenAI. OpenAI built its pricing around that.
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Comparing the two cases is what pushed me to write "Before You Call It AI Resistance." The full argument, two company cases, and the research links are here: f2rconsultingagency.substack…
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A Reddit employee described bad AI statistics found on presentation day, a manual redo, and a meeting they still had to explain. That post brought my own report back to me. The original post: reddit.com/r/careerguidance/…
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I still check for a simple reason. If a client asks where a number came from, “the model gave it to me” is not an explanation I am willing to give.
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I did not stop using AI. I kept changing the process. Today these reports run through Codex: calculations in code, automatic first checks, and my own check of the key numbers before the client sees them.
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Halfway through copying the results, the numbers felt wrong. I repeated the same request and got a different set. Those were wrong too, but in a different way. A third run in an incognito window gave me the calculation I used.
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The first time I tried AI on a client survey report, I expected an easy win. The survey was standard, I already had the templates, and ChatGPT only had to calculate the numbers.
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Good thing tomorrow is Labor Day, otherwise I’d probably get sick all of a sudden 💀 #HeroesOfMightAndMagic #HoMM #TurnBasedStrategy #TBS
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Re: Spin. Die. Repeat Free Demo Available NOW! Our first version of the demo is out! This demo offers an early look at the core gameplay and story we’re building. Give it a try and let us know what you think! #indiegames #deckbuilder #roguelike #isekai #JRPG
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Happy New Year!
00:00 hit.🕛New run, new arc. 🎉 In 2026, we’re pushing Re: Spin. Die. Repeat. toward launch: more synergies, followers, and story branches. Wishlist on Steam + follow for dev updates. #NewYear2026 #indiegame #gamedev
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Finally, even I like our new key art.
Happy #ScreenshotSaturday: new key art for our Re: Spin. Die. Repeat—slot-machine isekai roguelike deckbuilder. Wishlist on Steam: store.steampowered.com/app/3… #indiedev #roguelike #deckbuilder
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📔New interlude! It leans into interpersonal drama. Would that hook you… or is it too harsh for the start? Reply: YES drama / NO chill first #indiegame #narrative #isekai If unreadable - screenshots are in the replay 👇
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🍺Meet Drunkard - a new follower that supercharges booze synergies. Brewery builds just got a huge power spike. #ScreenshotSaturday #roguelike #deckbuilder
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I didn’t have $1 million for a Game Awards trailer, so I’m posting my isekai roguelike deck-building game here for free instead.
A 3 minute trailer at the Game Awards now costs up to $1 million Via Kotaku
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🎰Every turn is a SPIN in our isekai deck-building roguelike: pick symbols, grab items, recruit followers, then watch combos explode to keep your run alive. Longest chain in this clip: Plains → Field → Beer → Peasant How would you make it longer? Wishlist on Steam: store.steampowered.com/app/3… #roguelike #deckbuilder #isekai
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🏆 Our slot deckbuilder Re: Spin. Die. Repeat. made the DevGAMM Awards selection. Hit Wishlist on Steam: store.steampowered.com/app/3…... If you like what we’re building, like, comment, and repost! 🙏 #DevGAMMAwards #IndieDev #Steam #Deckbuilder #roguelike #gamedev #indiegames
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Our playtest for Re: Spin. Die. Repeat is over: store.steampowered.com/app/3… 🙏 Thank you to everyone who joined. 😊 Your time and honest notes set our next steps. #gamedev #roguelike #indiegames #isekai #steam #playtest #gamingcommunity #indiedev #games
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Our roguelike game is now available for playtest on Steam: store.steampowered.com/app/3… Please play, comment, repost, and share with friends who love roguelikes or isekai stories. Thank you! #gamedev #roguelike #indiegames #isekai #steam #playtest #gamingcommunity #indiedev #games
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Just dropped a new free article on the GROW model. shorturl.at/3Eew0 If you're leading a team in gaming or tech, this one’s for you - practical tips on coaching, feedback, and growth. Let me know what you think! #GameDev #IndieDev #Leadership #Coaching #Feedback
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