💡 𝐎𝐟𝐟-𝐁𝐚𝐥𝐥 𝐑𝐮𝐧𝐬, explained. Using dynamic player trajectories captured by remote tracking data, the 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 prediction model automatically detects all off-ball runs, in both an attacking and defensive context. ➡️ bit.ly/4cwDmI3

With that, #OptaForum2026 comes to an end. Two days of ideas, discussion and shared perspectives from across the industry – reflecting how sport is being analysed and delivered across the industry. Catch up on every session from day one and two ➡️ bit.ly/OptaForum26Sessions

The first speakers for #OptaForum2026 are confirmed. In less than three weeks, media, technology and sports leaders will gather in London to discuss how data and AI are transforming fan engagement and content in sport's biggest moments. Take a look ➡️ bit.ly/4bqbV56

📆 Save the date for #OptaForum26. The premier meeting place for leading figures in sports content and data is returning to London for an exclusive two-day event filled with ideas, inspiration and actionable insights. Join the conversation 24-25 March ➡️ bit.ly/OptaForum26

Enzo Fernández's late runs into the box are becoming a trademark of @ChelseaFC's attacking play. Using 𝚡𝚃, @OptaAnalyst breaks down how the Argentine is driving more attacking impact through his movement than any other #PL player. A data-led look ➡️ bit.ly/4buYSzU

The 𝐎𝐩𝐭𝐚 𝐅𝐨𝐫𝐮𝐦 is returning to London. On 24–25 March, the industry’s brightest minds will gather at the British Museum to examine new approaches to data, AI, video and sports content shaping the future of sport. Register your interest ➡️ bit.ly/OptaForum26

𝐎𝐩𝐭𝐚 𝐅𝐨𝐫𝐮𝐦 𝟐𝟎𝟐𝟔 submission deadline is set for 9 Feb. 📅 Working with #AI-enriched Opta Vision metrics, practitioners are invited to put forth initial proposals that address key challenges relating to pro performance and storytelling. ➡️ bit.ly/4qsk3Y2

More accuracy. More insight. More context. The latest evolution of Expected Goals on Target refines how finishing and goalkeeping performance are measured – with tailored models for men's and women's football and deeper data on goalkeeper positioning. ➡️ bit.ly/3Igehrq

🗽 𝙾𝚙𝚝𝚊 𝙵𝚘𝚛𝚞𝚖 2025: NYC The premier meeting place for sports storytelling is heading stateside for the first time ever. This is a can't-miss event for those across the U.S. sports ecosystem looking to engage and monetize more fans. Learn more ➡️ bit.ly/OptaForum25

For the first time ever, the 𝙾𝚙𝚝𝚊 𝙵𝚘𝚛𝚞𝚖 is heading to the United States. 🗽 On June 3rd in New York City, we’re bringing together industry leaders across sports media and content with two goals in mind: to seize soccer’s greatest opportunity to truly go mainstream – and to stay there – ahead of the 2026 #FIFAWorldCup. Learn more about the exclusive, premium event ➡️ bit.ly/OptaForum25

For the 7th year, we've partnered with @BirkbeckUoL to deliver a dedicated football analytics module. Led by industry professionals, the nine week online course covers key analytical concepts and their real-world application in professional football. ➡️ bit.ly/4iHzSpD

Every phase of play. Every move. Every moment. Captured with 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗. The #GenAI-powered technology combines tracking and event data to deliver #Opta's richest football data–𝐞𝐯𝐞𝐫. 🔜 Playing Styles & Off-Ball Runs, launching for 2025-26 European club season.

𝚂𝚑𝚊𝚙𝚎 𝙰𝚗𝚊𝚕𝚢𝚜𝚒𝚜 explained. 💡 Trained on millions of XY data points, 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗's #AI-driven model empowers analysts and broadcasters to look beyond traditional formations and identify each team's true shape, in and out of possession. 🎥⬇️

We welcomed senior officials from 11 clubs and 3 countries to a Pro Performance Workshop in Nice. Put on by our sales team in France, the workshop covered new technologies, data science and applications of #AI in football, with a major focus on 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 data.

🔓 Unlock new insights with 𝙻𝚒𝚗𝚎 𝙱𝚛𝚎𝚊𝚔𝚒𝚗𝚐 𝙿𝚊𝚜𝚜𝚎𝚜. The 𝙾𝚙𝚝𝚊 𝚅𝚒𝚜𝚒𝚘𝚗 metric uses on-field player position data collected by remote tracking to capture all situations where a player's pass successfully breaks an opposition line. Watch the explainer. ⬇️

.@OptaPro's Gijs Beenker took the stage on 𝐃𝐚𝐲 𝐎𝐧𝐞 of #TGGLive to deliver a talk on how #AI insights can be applied to enhance recruitment profiling across football. Here's a glimpse at his presentation. ⬇️