Under EmpCo, generic green claims need proof behind them. Some brands remove the claim. Another route: link the claim to its evidence once, so anyone can check it. Proof recorded once, checked many times.

EUDR applies to larger companies from 30 December. Cocoa, coffee, palm oil, soy, rubber, wood and cattle will need proof behind them. Proof that is recorded once can be checked by everyone who asks.

#WorldFoodDay Most shoppers see a label and a claim. The proof behind it stays out of view. A product passport puts that proof one scan away. Linked to evidence, scope and review status.

Today, 16:00 CEST: From Claim to Proof, our closed roundtable with the Cardano Foundation. Practitioners from across the food supply chain, under the Chatham House Rule. Last chance to request a seat: lnkd.in/e8e-_XVu

Two days to go. From Claim to Proof, a closed roundtable with the @Cardano_CF. One question: can proof be validated once and used many times? Thursday, 16:00 CEST, online. Request a seat below.

A claim used to point nowhere. Certificate in one drive. Audit report in an inbox. Supplier file somewhere else. Now one passport links each claim to its evidence. Same data, put to work.

A scan takes seconds. What it shows takes longer to build. Origin, evidence, and the journey from farm to shelf, all in one place. That is what a product passport gives a shopper that a certificate in a folder never could. #EmpCo #traceability

What we're building: an interoperable #enterprise integration layer for food traceability on #Cardano. We're already exploring shared standards with @Cardano_CF and others in the ecosystem: interoperability, not fragmentation.

Okay, @Catalyst_onX, voting launch postponed. It has been a fantastic rehearsal launch—we stand by for the real one!