A data science guy: passionate about programmatic advertising and textual big data
Philadelphia, PA
Joined November 2015
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- Following2K
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A Data Guy retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
A Data Guy retweeted
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
A Data Guy retweeted
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
A Data Guy retweeted
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
A Data Guy retweeted
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
A Data Guy retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
A Data Guy retweeted
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
A Data Guy retweeted
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
A Data Guy retweeted
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
A Data Guy retweeted
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
A Data Guy retweeted
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
A Data Guy retweeted
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
A Data Guy retweeted
We recently announced that IBM Watson Assistant is named as a leader in conversational computing in "The Forrester New Wave™: Conversational Computing Platforms, Q2 2018." ibm.co/2xWdmaT
A Data Guy retweeted
Take Watson's call center assessment to find out where your company's customer service ranks in the current landscape: ibm.co/2i6TLKT
A Data Guy retweeted
The only event @IBM will host in 2018 that brings the power of all our tech – #AI, #blockchain, cloud & more – all on one stage. Engage with the best and brightest, only at #THINK2018. Get $300 off VIP with code TK18WVIP and select Watson as your interest: ibm.co/2Cm5osN
A Data Guy retweeted
.@McDonalds kicks off the national marketing of its new $1 $2 $3 Dollar Menu with traditional and social media campaigns meant to educate customers about its latest value play: bit.ly/2Eo9rSB
A Data Guy retweeted
With the help of Qubole’s autonomous big data platform, you can use data sources like social media, mobile data, click stream data or purchase history to gain a 360-degree view of your customer. qubole.com/resources/qubole-…
A Data Guy retweeted
Twitter moves a step closer to Media Rating Council accreditation: adweek.it/2yLzcwh
A Data Guy retweeted
.@YoungRubicam is starting a program to help parents and caregivers re-enter the workforce: adweek.it/2gIxghP
A Data Guy retweeted
Amazon is betting on in-home deliveries to win over Prime users: adweek.it/2yNGzTD
