We build brands that shape culture. We develop strategies that bring to life brands. Say hello to [email protected]

London, New York, Edinburgh
Joined July 2009
The Observer Effect retweeted
'Right at this moment marketing is needed more thn ever because it keeps your customer connected into our brand and creating those relationships is really going to be the thing that will deliver reliable value and sustainable success in the future. All b…lnkd.in/e9iZAKB
2
6
The Observer Effect retweeted
What UI wizardry is this??
505
19,102
1,461
37,864
The Observer Effect retweeted
Making things sound more complex than they are is stupid, not smart HT @shaneoleary1
4
25
4
100
The Observer Effect retweeted
9
172
23
631
The Observer Effect retweeted
80% of the Global Workforce is Deskless, and the top 8 leading industries are Agriculture, Education, Healthcare, Retail, Hospitality, Manufacturing, Transportation, and Construction. They employ 2.7B employees. #WorkTrends #FutureOfWork #NewWork desklessworkforce2018.com/?f…
2
39
41
The Observer Effect retweeted
A7) To me, if companies can't clearly articulate their vision for the reorganization it won't work. And be crystal clear as to why #jobs were eliminated or redefined. This causes undo stress for employees left guessing. #Futureofwork #HR #MercerChats
This Post is from an account that no longer exists. Learn more
9
16
The Observer Effect retweeted
Crosswalk technology in Tokyo.
51
1,343
230
3,324
The Observer Effect retweeted
If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears. - Simon Sinek #FutureOfWork #Leadership #Vision #Success #B2BMarketing #Entrepreneur #culture
The Observer Effect retweeted
Brand purpose is the gift that keeps giving for the @marketoonist
1
37
5
125
Stretch yourself - your comfort zone will kill you. #growthhacking #growthmindset #designthinking #creativity #agile #digitaltransformation
1
8
18
The Observer Effect retweeted
Ogilvy on the power of everyday language In Shaw book
3
34
6
113
The Observer Effect retweeted
I wanna talk about something it’s about how this agency has screwed up. Made mistakes. Dropped some clangers. Spilled some water…then slipped in it. Mucker up, goofed up, muddled the pudding. Fuzzled up the wiggles! So hold on to your bloomers people THIS IS A THREAD
12
57
74
342
Want your business to know success? Then "you have to be run by ideas not hierarchy" Steve Jobs, talking about the biggest and most successful #startup in the world. #GrowthMindset #GrowthHacker #designthinking #Agile #futureofwork #strategy #makeyourownlane
Steve Jobs on managing people 👨‍💻
2
The Observer Effect retweeted
This is the key, Marc @Benioff tells @karaswisher: "Every company is built on a set of core values. Today those values are more important than ever. You have to think about the kind of company you building. What do your leadership and your products mean?" nbcnews.to/2PCujiX
4
23
67
The Observer Effect retweeted
Even geniuses still ask questions.
6
14
The Observer Effect retweeted
Most people don’t include “learning potential” as one of the key criteria when they choose their job, but they should s.hbr.org/2NvFTXG
6
329
41
595