A delightful product marketing agency.
NY + SF + ROC + Everywhere
Joined August 2018
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Not all audiences are created equal, and nobody's a category. To make a connection, consider how groups think about themselves. #productmarketing #audiencedevelopment
articlegroup.com/ideas/to-re…
Are your communications monochronic or polychronic? People don't organize their lives according to a single timeline. Messaging should reflect their needs at any particular moment. articlegroup.com/ideas/whats…
Business decisions don’t develop in a vacuum. They’re ultimately the sum of individual human motivations, connections and decisions. articlegroup.com/ideas/spoil…
Creating a product personality exercises the power of metaphorical language. What better way to find the right words than a game of Mad Libs? #productmarketing articlegroup.com/ideas/test-…
Delivering effective creative work doesn't require awards — but we've built a tool that comes in very handy when judging your own concepts. #CannesLions #agencies articlegroup.com/ideas/never…
Build with, not for: Check out the Direct Philanthropy Starter Kit from AG's nonprofit sibling, AGO, to learn how you can shift power to local hands, work with the most effective movement leaders, and build long-term community power from the ground up. articlegroup.org/resources/f…
Unless you're already in Cannes, you probably will be far, far from the Côte d'Azur for #CannesLions2021. Where *will* you be? (And may we suggest standing in a sandbox with a glass of Pernod?) canneslions.com/about/news/2…
The first rule of brand POVs: They're not primarily about the brand, but about common interests and concerns the brand shares with its audience. #agency #contentmarketing #brandmarketing articlegroup.com/ideas/find-…
Hi! After a stretch of social-media silence, @ArticleGroup is posting again. First order of business? Taking accountability for our mistakes this year. #2020Wrapped
In 2020, @ArticleGroup came up short on #DEI. Here’s how we missed the mark — and how we’re trying to correct our mistakes. #DiversityandInclusion articlegroup.com/ideas/mista…
☝️ Article #072 — laws of storytelling and creativity - mailchi.mp/articlegroup/2511…
Article Group retweeted
Have white papers seen their day in the sun? With all the content options available, follow this decision tree to see if a white paper is the best fit for your messaging: articlegroup.com/ideas/but-d… @ArticleGroup #marketing #marketing101
☝️ Article #069 — cooperation is the highest form of competition - mailchi.mp/articlegroup/2511…
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A comms planning [choose which assets you need most] decision tree for content from @ArticleGroup @stevebryant
articlegroup.com/ideas/but-d…
☝️ Article #066 — storytelling cheatsheet - How to apply the hero's journey to your marketing messages mailchi.mp/articlegroup/2511…