Professor and Director of The Sponsorship Lab, University of Florida. Partner Consultant, The T1 Agency.

Cape Elizabeth, Maine
Joined March 2013
Thrilled to share a very cool podcast, called "The Shit My Dad Taught Me", that I had the privilege to be the guest on. podcasts.apple.com/us/podcas…
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Thank you @CdnMarketing and @S49Research for the research work and including our Canadian Sponsorship Landscape Study in your report. @T1Agency @SMCC_CCC @consultimi
Marketing's contribution to Canada's GDP grew by 39 per cent in just 5 years – from $94B in 2019 to $131B in 2024. At 4.6% of Canada's economy, it rivals retail trade and more than doubles the GDP of accommodation and food services. signal49.ca/wp-content/uploa… #Marketing
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Thank you @CdnMarketing and @S49Research for this illuminating report and use of data from our Canadian Sponsorship Landscape Study thet1agency.com/canadian-spo… @T1Agency @consultimi @SMCC_CCC
Marketing's contribution to Canada's GDP grew by 39 per cent in just 5 years – from $94B in 2019 to $131B in 2024. At 4.6% of Canada's economy, it rivals retail trade and more than doubles the GDP of accommodation and food services. signal49.ca/wp-content/uploa… #Marketing
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I just registered for Activation Lab 2026 ti.to/sponsorshipx/activatio… Can’t wait!
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youtube.com/watch?v=foATRJus… Great to be on The 303's Ryan Hinske podcast today.
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Was great to be on the @TheFanUpstate with Rob Brown this week. Thanks for having me! youtube.com/watch?v=KBEEM1Vi… @unetweets @T1Agency
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Norm O'Reilly retweeted
New book on the rise of MLS comes out Tuesday. Excerpt here: sportsbusinessjournal.com/Ar…
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Golshan Madraki, University of New England – Polarized Social Media Networks academicminute.org/golshan-m…
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Connor Blake, University of New England – The NIL Era in College Athletics academicminute.org/connor-bl…
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Norm O’Reilly, University of New England – Sponsorship in 2025 academicminute.org/norm-orei…
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