A full-service marketing consultancy - leveraging consumer marketing research - specializing in the optimization of brand activations

Joined September 2010
Vote for @TrojanOne’s & @consultimi SXSW speaker topic to hear “Moneyball: Translate Analytics into Marketing Gold.” xitter.cf/sarahstovold/status/63…
Last week to vote! Check out @MarkHarrison3's & IMI's Don Mayo @sxsw topic on #SXSWPanelPicker bit.ly/SXSWMH3
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If you're not stealing from the competition it'll be tough to move the needle. #zerosumgame #ROI
The #PanAmGames have arrived! Here's a snapshot of other events Canadians wish would come to Canada #sponsorshipmktg
IMI International retweeted
Market, Moment, Message, Mechanics, and Media all have to be right for groundbreaking results. @consultimi's 5 M's discussed at #CSFX15 – at Edmonton, Alberta
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Don’t put all of your marketing eggs in one basket. #ROI #marketing #CSFX15
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IMI International retweeted
Don Mayo of @consultimi at #CSFX15 on winning over Canadians: Not just competing w/ brands in your category, but ALL brands for relevance – at Edmonton, Alberta
IMI International retweeted
Canadians want Canadian companies to do well, hoping @BlackBerry makes a comeback - @consultimi research findings at #CSFX15 – at Edmonton, Alberta
Curious about what company Canadians want to be successful? #CSFX15 We asked - here’s what we found:
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Agree? Disagree? What brand do you love to be seen using, wearing? #WhatCanadiansThink #IMI #CSFX15
Not surprisingly, what brand to buy / celebrity to follow didn’t make the list of issues on Canadians’ minds. #CSFX15
We'll be talking "Driving Impact and #ROI by Knowing" - coming up at 3:45 at #CSFX15
36% of Canadians donated to help Haiti, only 9% for Chile. Celebrities and Politicians work as awareness generators
In fact, just under 6/10 Canadians agree that celebrities involvement in charity is positive as it has the power to publicize these issues