Copywriter - email marketing 🇨🇦

Canada
Joined March 2023
I’ve decided to share 5 editable welcome emails we created for the skincare industry, completely free of charge. You can duplicate and edit these directly in Figma. How to get it? 1. Like & retweet 2. Comment WELCOME And I’ll send you a DM. Make sure you follow me so I can message you.
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you can do/have whatever you want in this life if someone has done it before, or is doing it now, why can’t you? “bUt ThE aVeRaGe PeRsOn…” who cares about average, we’re not average push the limits, you only have one life to live how far are you willing to take it?
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the universe has predetermined that i am to win at whatever endeavor i set my heart to there WILL be tests and shit inevitably gets hard but with a winners spirit and short term memory loss when it comes to setbacks i’ve been blessed to succeed in whatever i truly try at🤲🏽
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I love to split test the headline on advertorials So here’s 3 templates you can model • Why {Demo} Ditching {Alternative} For {Device} • How - How I {Benefit} With {Device} • This - This {Device} {Benefit}
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stop thinking so hard get out of your own way try your best, be consistent fail, adjust, repeat that really is all it takes
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Struggling to scale your ad spend? Pay attention. We work with multiple companies spending $30k+ a day. Their secret? Relentlessly testing new assets, including a page I don’t talk about very often Below I reveal the page and how you can make it:
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Nick Lami retweeted
If you continue to find yourself feeling a sense of emptiness as you progress and hit goals remember this: It’ll never be perfect. Not when you buy everything you wanted. Not when you live in your dream location with the freedom that you envisioned. And even not when you have the relationships and people in your life who you’re endlessly grateful for - although that’s often the best part. Accept life as it is. You are where you are and there will always be more to gain. Stop creating an internal hell to give yourself the motivation to push forward. That cycle will go on as long as you allow it. It doesn’t matter if you have everything you want when you’re living in misery. That’s not a win and it’s not why you started this. I’m not deterring you from pursuing your goals, but rather encouraging you to remember that the “golden days” start when you decide they do. You’re will always be you no matter what. Enjoy it.
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recent tweet of mine did pretty well and i gained some followers, but im just now realizing something crazy out of the ~30 people who followed me last night, 2(!!!) actually post stuff that isn’t retweeting other peoples content i wanted to connect with some people but i can’t because everyone is a loser one of the best things i ever did in my life was switch from consuming content to creating it start posting stuff and you’ll gain more opportunities than you’ll understand, you’ll meet more like-minded people than possible without putting yourself out there, AND you could end up making a whole bunch of money you don’t even have to show yourself, just showcase what’s in your mind. anon accounts are some of the best and most interesting here what are you afraid of? that karen from school might see your tweets? your loss my friend
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Your "cute" email designs are murdering your conversion rate. Stop designing like it's Arts & Crafts and start focusing on copy. Here's how to write emails that engage readers and SELL: 1. Write relevant content 90% of brands are doing 1 of 2 things: either spamming products/sales or writing content about random stuff that the customer doesn’t care about and will not read. So how do you write relevant content? Very simple. You list out: 1) Why do your customers buy from you in the first place (what problem are you solving) 2) What are the most common objections noncustomers have to buying your product? From now on, all of the content you write must be geared towards answering one of those two things, otherwise, it’s a waste of time. For instance, if your customers buy your supplements because they contain only natural ingredients while most mainstream brands contain all this artificial sh*t like red40, then you want to send them content specifically about that. 2. Use this structure for sales emails: offer → supporting content → restate offer Put the offer above the fold so that people reading on email have all the info they need to make a purchase decision without having to scroll, as most people don’t scroll through each email they read. Below that on the 2nd scroll, give supporting content that does 1 of 2 things: 1) increases the perception of the brand (e.g. customer reviews, press mentions), 2) reduces their perceived risk of purchasing (giving money-back guarantee, free exchanges within 30 days etc.). At the bottom, restate the offer for anyone who reads the whole thing to give them another opportunity to make a purchase. We’ve tested pretty much every conceivable email structure and that is the one that consistently produces the most sales.
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A post from @cardon popped up on my Instagram feed. Loved their branding, so went ahead and reflected it through a welcome email redesign🔥
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Most of the welcome emails I see during audits are product & sales-based emails. But the main job of the welcome flow isn't to just sell but also to educate new subs & prime them to become customers in the future. Always include educational content about the brand & USPs
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GMAIL has started it's SPAM exodus — so we've shifted to Outlook. We get Outlook Business Basic accounts for $1,50/mo (instead of $6/mo). Without fear of landing in spam or having to set them up manually. Like, comment & RT and I'll DM you how to get access.
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Nick Lami retweeted
Obsessed with retro stuff recently so I made this
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Here’s how I x18 the ROAS for one of my friends in a one-hour call… While playing with: - A niche I know nothing about. - A marketing platform I never touched (Google ads) And how you can too enter any business and solve its problems like a freaking wizard. Thread🧵
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Get off 𝕏!!! Start selling your services to… High ticket B2C: • Luxury car dealerships • Pool installers • Kitchen remodelers • High-end landscapers • Home automation and security • Custom furniture makers • Private medical practitioners (e.g., plastic surgeons, dermatologists) • Jewelers (especially custom or high-end) • Personal trainers (specialized like for athletes or celebrities) • Dentists High ticket B2B: • Corporate training providers • Business consultants and strategists • IT service providers (managed IT services, cybersecurity firms) • Commercial construction companies • Executive recruitment firms • Enterprise software solutions • Commercial real estate brokers • Business insurance providers • Equipment leasing and finance companies • Corporate event planners Creators are broke… the money isn’t here!
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The 80/20 rule is real. This is the 20% of email marketing efforts that bring 80% of the results. Bookmark to optimize your results ⤓
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In this video I break down the emails I receive from random brands & show how they can be improved. I’m surprised at how low the bar is in email marketing, as a lot of brands are missing very foundational stuff. Watch:
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Nick Lami retweeted
Free Copywriting Crash Course: Inside the document, you will learn: - Awareness & sophistication levels (and how to write copy acc to them) - Big idea - Unique mechanism - Positioning - Handling sales Objection - My 6-figures sales page format Access in the next tweet🎉🎉🎉:
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Quick Copywriting Tip If you're new: Focus on clarity. Don't worry about persuasion or copywriting tactics. Just make your writing easy to understand.
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Most creators? Flying by the seat of their pants. No system, no philosophy, just winging it. They glance at the week, the day, and just... react. Sound familiar? Perspective's a game-changer. Pretend today's the day you bought your own creator business. Fresh start. You're the big investor now. What's your first move? How's an investor eyeing up your business? They ain't about feelings; it's the ROI. They've got money in the game, so what's the payoff looking like? What numbers are they tracking? Fast forward a year. What are they expecting? How are they judging your offer, your team, your leadership? Spoiler: They ain't here to watch you work day in, day out. That's not the end game. So, maybe, just maybe, it's time to see things from the money-side of the table. And the money flows from your sales. Alright, lean in, let's break this down. There's a method to the madness – a 5-step process. First step? It's all about the gap. Yeah, the distance between where you're at right now and where you're itching to be. Now, if everything's smooth sailing, if you're raking in the cash you aimed for, and clients are banging down your door? Stop reading. Because, you know, why mess with something that's working? But given you're still here with me, I'm betting there's a gap. And, just a hunch, it might be more like the Grand F***ing canyon. No sweat. Step one? Pinpoint that gap. Define your finish line. Where's that endgame for you? Step 2 is getting your marketing foundations solid. Let's cut through the fluff, shall we? Every piece of marketing? It should scream its intent. If someone's squinting at your content, unsure of what move to make next, you've missed the mark. Are you funneling folks to your website? Eager for a chat over the phone? Or perhaps, dangling a lead magnet for them to snag? Rarely, it's a direct call to purchase. So, what's the game plan? Here's the deal: Marketing's job? It's persuading people – your prospects – to take action. And once that's on lock? Step Three, the marketing game, is like taking candy from a baby. Ask yourself: • Who's your crowd? • Got a killer pitch for 'em? • How're you making sure they hear it loud and clear? Easy, right? Now, the secret sauce? That’s Step Four – Keeping Score. “Numbers rule the universe” - Pythagoras Think about it like sports. No scoreboard, no idea who's smashing it. The same goes for your marketing. This is your roadmap to bridge that gap. Miss this? You're wandering aimlessly. Remember small hinges swing big doors. Start by measuring these: • Audience • Leads • Conversion Rate • Average Order Value • Average Order Frequency Step Five, well, it’s not so much a "step" as it is the realization that perfection's a moving target. The realization that today is the day you need to set aside time to start working ON your business and not IN it. Start with 60 minutes per day. There are 104 days left of 2023. Do this now and you'll make 2024 the best year in your business. Please like and comment if this was useful to you. Or DM me any questions.
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