Many companies say they're customer-obsessed, but it's usually in marketing and not in practice. Leaders can learn about the meaning of customer obsession by listening to Amazon's Jeff Bezos. "We're not competitor obsessed, we're customer obsessed," Bezos said. "It’s obsessive attention to the customer experience end-to-end." It's this philosophy that has driven Amazon's customer-centered innovation, year after year. "Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf," Bezos observed. Bezos rallies the entire company around customers. This is Amazon's "Day 1" mentality. Day 1 is a culture and an operating model that puts customers at the center of everything Amazon does. Putting "Day 1" into practice maintains a long-term focus, obsessing over customers, and bold innovation. What is your Day 1 culture? #customerservice #cx #innovation #amazon