Escape the black hole of B2B marketing with real buyer-level #intent data and 1st party lead generation. 🚀
Campbell, CA
Joined March 2010
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NetLine retweeted
Newsletter demand from B2B buyers surged 112% last year, according to a new @NetLine_Corp report
However, the real story is what B2B executives are actually consuming — and what content drives buying decisions.... a few interesting findings
NetLine retweeted
Struggling to navigate the complexities of modern ABM? We have a new comprehensive toolkit just for you - featuring tactics from yours truly, @RollWorks, @intellimize, @NewBreedRevenue, @NetLine_Corp, & @ActOnSoftware.
Get it now & simplify your ABM approach: bit.ly/4fSQSs6
NetLine retweeted
📰 Extra! Extra! Read all about it! 📰 Ebooks are your secret weapon for B2B lead gen (and more) in 2024 📰
@NetLine_Corp 's 2024 Content Consumption Report says that ebooks are STILL the most popular type of B2B content, with a 34.5% increase in registrations year-over-year.
Grab the report here: bit.ly/NetLine2024ContentCon…
David Fortino, NetLine's chief strategy officer, says ebooks represent 39.5% of demand. “We process a ton of data on behalf of demand gen teams and marketing orgs, and every year, ebooks consistently show strong performance.”
But, as you’ll see in my latest Forbes article, ebooks aren't just for top-of-funnel lead gen. When you thoughtfully map ebook topics to buyer pains and aspirations, you can engage prospects at every stage of the journey.
In the article, get:
📈 Tips and insights on how ebooks boost top-of-funnel engagement
📚 Advice for creating MOFU ebooks that nurture leads
🚀 Ideas for turning BOFU ebooks into conversion machines
💡 Plus expert tips and real-world examples
Read the full article and transform your lead generation strategy today:
forbes.com/sites/renaegregoi…
#B2BMarketing #ContentMarketing #LeadGeneration #Ebooks #MarketingStrategy #B2BContent
NetLine retweeted
Congratulations to @NetLine_Corp for making it into our Top 5 vendors in our Martech Vendor Spotlight Report for Lead Generation Platforms. 🥳
Want to see the other vendors who made the cut into our top 5? Download your copy of the report here: okt.to/N7SUVl
NetLine retweeted
I watch for--and look forward to--this report every year. Really interesting data about #B2B #content consumption habits of specific roles in specific industries. netline.com/netline002n/?d=g… @NetLine_Corp #research
To have folks keep an eye out for our research report each year is quite a compliment.
Thank you, Shelly! 🚀
I watch for--and look forward to--this report every year. Really interesting data about #B2B #content consumption habits of specific roles in specific industries. netline.com/netline002n/?d=g… @NetLine_Corp #research
NetLine retweeted
Marketers are using AI to scale #GTM motions. 📈
Join leaders from ON24, GTM Partners, @KUDOway, @ReachdeskHQ, @Demandbase, @NetLine_Corp, @RollWorks, and @Intel as they share the secrets to putting together a smarter #AI-enabled marketing playbook.
bit.ly/3T3n95j
NetLine retweeted
Featuring an incredible lineup of speakers from GTM Partners, @NetLine_Corp, Kudo, @ReachdeskHQ , @Demandbase, @RollWorks and more.
Learn how you can build a smarter marketing playbook — register now!
bit.ly/3T3n95j
NetLine retweeted
“Where do I even start?”
With many businesses tightening budgets, this is the question many B2B sales professionals ask.
We won't bury the lede here: The answer to all of this is buyer-level intent data.
🔗 ow.ly/iuQf50PztPI
Why are some companies up to 59% more likely to engage their customers? 🤔Hint: It’s not about the price.
It’s about understanding customer #intent & offering relevant & highly personalized content. 🎯
ow.ly/4U4150P56Zx
Before you can improve sales & marketing alignment, two key 🔑 factors need fixing:
1. The transfer of qualified leads & accounts to sales.
2. The data that marketing provides for sales.
Learn how to overcome these challenges & conquer together!
📖 ow.ly/MKLQ50OX3pQ
It's happening. Google has begun disabling cookies for 1% of Chrome users.
We find ourselves in a new era: The post-cookie world.
For brands, it’s adapt... or fade away... 🍪
Here are 🔟ways to ensure your business thrives in the post-cookies world: ow.ly/NiKn50Qq0M4
NetLine retweeted
Before you can improve sales & marketing alignment, two key 🔑 factors need fixing:
1. The transfer of qualified leads & accounts to sales.
2. The data that marketing provides for sales.
Learn how to overcome these challenges & conquer together!
📖 ow.ly/MKLQ50OX3pQ
B2B demand generation marketers face many challenges.
🧭Navigating complex buyer journeys
🔇Breaking through the marketplace noise
📦Delivering Sales Accepted Leads, consistently
That last one is no easy task.
Here are 25 ways to boost your ideas: ow.ly/nnpC50Pselu
NetLine retweeted
Why are some companies up to 59% more likely to engage their customers? 🤔Hint: It’s not about the price.
It’s about understanding customer #intent & offering relevant & highly personalized content.
ow.ly/4U4150P56Zx
NetLine retweeted
It's live! Our 🎯 latest #B2BInfluencerMarketing Report is filled with ✔️ fresh survey findings, 📊 case studies from @Adobe & @NetLine_Corp, 25 top influencer marketers to follow, expert insight on #B2B influencer marketing shifts in 2024 & much more: ➡ tprk.us/3RZDMiM
What people do is far more reliable than what they say they’ll do.
Therefore, #firstpartydata is superior to much of the information shared across the #Marketing world.
But without impressions, would we be able to gain access to first-party #data?
📖ow.ly/RM1K50FIt3C
Why are some companies up to 59% more likely to engage their customers? 🤔Hint: It’s not about the price.
It’s about understanding customer #intent & offering relevant & highly personalized content.
ow.ly/4U4150P56Zx
“Where do I even start?”
With many businesses tightening budgets, this is the question many B2B sales professionals ask.
We won't bury the lede here: The answer to all of this is buyer-level intent data.
🔗 ow.ly/iuQf50PztPI
Before you can improve sales & marketing alignment, two key 🔑 factors need fixing:
1. The transfer of qualified leads & accounts to sales.
2. The data that marketing provides for sales.
Learn how to overcome these challenges & conquer together!
📖 ow.ly/MKLQ50OX3pQ