Escape the black hole of B2B marketing with real buyer-level #intent data and 1st party lead generation. 🚀

Campbell, CA
Joined March 2010
Newsletter demand from B2B buyers surged 112% last year, according to a new @NetLine_Corp report However, the real story is what B2B executives are actually consuming — and what content drives buying decisions.... a few interesting findings
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NetLine retweeted
Struggling to navigate the complexities of modern ABM? We have a new comprehensive toolkit just for you - featuring tactics from yours truly, @RollWorks, @intellimize, @NewBreedRevenue, @NetLine_Corp, & @ActOnSoftware. Get it now & simplify your ABM approach: bit.ly/4fSQSs6
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📰 Extra! Extra! Read all about it! 📰 Ebooks are your secret weapon for B2B lead gen (and more) in 2024 📰 @NetLine_Corp 's 2024 Content Consumption Report says that ebooks are STILL the most popular type of B2B content, with a 34.5% increase in registrations year-over-year. Grab the report here: bit.ly/NetLine2024ContentCon… David Fortino, NetLine's chief strategy officer, says ebooks represent 39.5% of demand. “We process a ton of data on behalf of demand gen teams and marketing orgs, and every year, ebooks consistently show strong performance.” But, as you’ll see in my latest Forbes article, ebooks aren't just for top-of-funnel lead gen. When you thoughtfully map ebook topics to buyer pains and aspirations, you can engage prospects at every stage of the journey. In the article, get: 📈 Tips and insights on how ebooks boost top-of-funnel engagement 📚 Advice for creating MOFU ebooks that nurture leads 🚀 Ideas for turning BOFU ebooks into conversion machines 💡 Plus expert tips and real-world examples Read the full article and transform your lead generation strategy today: forbes.com/sites/renaegregoi… #B2BMarketing #ContentMarketing #LeadGeneration #Ebooks #MarketingStrategy #B2BContent
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Congratulations to @NetLine_Corp for making it into our Top 5 vendors in our Martech Vendor Spotlight Report for Lead Generation Platforms. 🥳 Want to see the other vendors who made the cut into our top 5? Download your copy of the report here: okt.to/N7SUVl
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NetLine retweeted
Marketers are using AI to scale #GTM motions. 📈 Join leaders from ON24, GTM Partners, @KUDOway, @ReachdeskHQ, @Demandbase, @NetLine_Corp, @RollWorks, and @Intel as they share the secrets to putting together a smarter #AI-enabled marketing playbook. bit.ly/3T3n95j
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“Where do I even start?” With many businesses tightening budgets, this is the question many B2B sales professionals ask. We won't bury the lede here: The answer to all of this is buyer-level intent data. 🔗 ow.ly/iuQf50PztPI
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Before you can improve sales & marketing alignment, two key 🔑 factors need fixing: 1. The transfer of qualified leads & accounts to sales. 2. The data that marketing provides for sales. Learn how to overcome these challenges & conquer together! 📖 ow.ly/MKLQ50OX3pQ
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It's live! Our 🎯 latest #B2BInfluencerMarketing Report is filled with ✔️ fresh survey findings, 📊 case studies from @Adobe & @NetLine_Corp, 25 top influencer marketers to follow, expert insight on #B2B influencer marketing shifts in 2024 & much more: ➡ tprk.us/3RZDMiM
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Some businesses look at their buyers as UFOs 🛸 They don't understand them, don't know where they're coming from, and have no clue what they want...👽 Intent data—specifically buyer-level intent data—solves these mysteries. 📖 ow.ly/XbyK50Nu0hV
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Your buyers are out there...🛸 Do you know how to find them? 🕵️‍♂️ Discover the WHOle buyer's journey with INTENTIVE: ow.ly/Gkul50OM77i #INTENTIVE #intent
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We're just 🎄TWO 🎄 days away from our 'It's a Wrap! 2023 B2B Marketing Highlights' #webinar, and you're invited! ✉️ Join us and leaders from @NetLine_Corp, @pathfactory, and @Salesloft on 12/7 as we reflect on the highs and lows of 2023. RSVP today: 👉 bit.ly/4703nN7
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At #CMWorld 23, we shared the stage with @Uber_Business. Now, we get to share the insights with you. Learn how to increase #ROI by developing & deploying content designed to resonate in this on-demand #webinar. Translate your content into B2B outcomes 📺 ow.ly/7Cay50Q3acL
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3 Key Takeaways From Content Marketing World 2023, featuring insights from @TopRank Marketing founder @LeeOdden's standing-room-only search intent session including influencer data from @NetLine_Corp: bit.ly/47WcCyt by @jwsteiert for @convince
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What is it going to take to get our marketing to matter? To resonate? This, according to @jwsteiert, was one of the primary takeaways from #CMWorld. #AI, #SEO, and #CX round out the list. convinceandconvert.com/?p=17… via @convince
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We don't talk enough about *when* the Lead Nurturing process should begin. ⏳Our research finds that should wait for roughly 48 hours before making first contact with a lead. Instead of jumping on prospects immediately, we *must* give them space: ow.ly/BOc050Q2BLl
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At #CMWorld 23, we shared the stage with @Uber_Business. Now, we get to share the insights with you. Learn how to increase #ROI by developing & deploying content designed to resonate in this on-demand #webinar. Translate your content into B2B outcomes 📺 ow.ly/7Cay50Q3acL
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One way to optimize your demand generation outreach is to understand your prospects' buying intentions. Learn more about @NetLine_Corp latest platform, #INTENTIVE and what makes buyer-level intent data important. buff.ly/3QtqNFh #DataDriven #B2BMarketing @toprank
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