As a Growth & Positioning Consultant, I help businesses and organisations achieve sustainable growth. Marketing | Communications | Digital Technology | People
Accra, Ghana
Joined November 2008
- Tweets28K
- Following3.9K
- Followers4.3K
- Likes13.3K
In a market where every brand can buy the same attention, the brands that win will be the ones people show up for without being paid to notice.
The question to sit with: If your brand stopped paying for reach tomorrow, how many people would still show up? linkedin.com/pulse/most-mark…
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Stephen Naasei Boadi retweeted
AI agents are moving beyond reading websites to actively interacting with them and taking action.
WebMCP gives AI agents a direct way to interact with website features: discovering available tools, understanding the required inputs, and executing actions like searching products, booking services, or submitting forms.
For businesses, this opens up new ways to make websites work with AI agents, reduce friction, and make online tasks more reliable.
Learn how WebMCP works and what it means for the future of web interactions 👇
social.semrush.com/4iuKP0i.
ALT Diagram titled "How AI agents use WebMCP tools." It shows three steps: Step 1: Discover - Agent asks about available tools. Step 2: Interpret - Agent reviews tool functions and needs. Step 3: Execute - Agent initiates the tool with necessary details. At the bottom, text reads "One tool call can replace multiple browser interactions." The image includes the SEMrush logo.
Let’s me drop this dish here… fresh from the oven. youtu.be/5aKJZOyVoPs?si=si0I…
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GIMPA By-Pass to Atomic road is calling. @johndumelo can you intervene? The construction of gutters is creating nuisance.
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This has been cooking for a while. It's fully baked now and we're ready serve it. Watch on:
YouTube: @mad.conversations
Instagram: @mad.conversations_
TikTok: @mad.conversations
X: @madconversation
Thanks to all the amazing team members I've had at every stage, my bosses.
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2027 is approaching. The important question is not whether your bank has a strategy, but whether it has the right strategy and the capabilities to execute it. Check out the latest article in my newsletter: linkedin.com/pulse/20272030-… via @LinkedIn #FutureOfBanking
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Our show oooo. Today be today. @eastsportsman is in the big seat. #SportsPanorama LET’S GO.
The greatest obstacle to successful banking transformation may not be technology, competition or even capital. It may be the organisation's ability to lead and execute change. #FutureOfBanking Check out the latest article in my newsletter. linkedin.com/pulse/banking-t… via @LinkedIn
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The next Banking Battleground is Customer Experience, not just Digital Technology. Product development, technology, operations, marketing, risk, compliance and leadership all influence the customer journey. Check out my latest article: linkedin.com/pulse/next-bank… via @LinkedIn
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Could an always-on SME Growth Community become your bank's strongest competitive differentiator in 2027? Check out the latest article in my newsletter: SME Banking Must Move Beyond Loans #SMEBanking #SMEGrowth #BankingStrategy #EnableGrowth linkedin.com/pulse/sme-banki… via @LinkedIn
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The most successful AI-enabled banks will not necessarily be those adopting the most AI tools. They will be those applying AI to the right business problems. Check out the latest article in my newsletter: AI Will Not Fix a Dysfunctional Bank linkedin.com/pulse/ai-fix-dy… via @LinkedIn
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The winners in African banking from 2027 will be those with the clearest strategies and the strongest execution capabilities. Check out the latest article: Why Yesterday's Banking Strategy Will Not Win Tomorrow linkedin.com/pulse/why-yeste… via @LinkedIn
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This week, I will be writing about some of the trends that would shape the future of banking in Ghana, and Africa. #EnableGrowth #FutureOfBanking #SuccessInBanking
15 Trends That Will Drive Success in Banking from 2027 to 2030 linkedin.com/pulse/15-trends… via @LinkedIn
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Stephen Naasei Boadi retweeted
Inside the 1999 meetings that changed elections in Ghana!!! – at Accra, Ghana
We know the shouting brigade in this town. There are some characters who should never be invited to radio and tv stations for any national discussion. The only reason why you invite them is to trend. Stop insulting us, stop inviting these characters to your programmes. #NewsFile
This week, I have been exploring an important opportunity for Ghanaian real estate developers.
In today's article, I write about Five Questions Every Real Estate CEO Should Answer Before Finalising their 2027 Strategy. #RealEstateMarketing linkedin.com/pulse/five-ques… via @LinkedIn
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Dear real estate developer, the next competitive advantage may be the value you continue to provide after the keys are handed over.
Check out the latest article in my newsletter: From Property Sales to Customer Lifetime Value linkedin.com/pulse/from-prop… via @LinkedIn
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Stephen Naasei Boadi retweeted
BOSAG’s Staff Spotlight features @Naasei, Head of Digital Marketing and Positioning, highlighting over 20 years of experience and his contribution to strengthening BOSAG’s digital presence and Ghana’s outsourcing industry voice.
#BOSAG #StaffSpotlight
