MAD Conversations

Revenue. Reach. Reputation. Every marketing activity should have a purpose. Are you building awareness, strengthening your brand or driving sales? Know what you're trying to move. Measure what matters. Watch our latest episode. Now LIVE! #MADConversations

A billboard gets attention. A TV spot creates a buzz. But can you turn that attention into action and measurable business growth? Marketing must go beyond visibility. We unpack this in our latest episode. Now LIVE! Watch here: youtu.be/5aKJZOyVoPs?si=gfkp… #MADConversations

Is your marketing driving business growth, or just creating visibility? Stephen Naasei Boadi shares why marketing must go beyond activity, engagement and impressions to create real business value. The episode is now live. Watch here: youtu.be/5aKJZOyVoPs #MADConversations

Marketing is easy to mistake for activity: campaigns, content, impressions and engagement. We kick off MAD Conversations Season 2 with Stephen Naasei Boadi, discussing marketing, brand building and business growth. Episode 1 drops today at 6 PM on YouTube. #MADConversationspod

Introducing Zero to Market, a new series on MAD Conversations in partnership with Sandbox Réseau. Join Abeiku and Ann Fesu as they work with founders to identify growth challenges, build practical action plans Apply here: tally.so/r/rDy5Kv #ZeroToMarket #MADConversations

Your professional identity isn’t what you believe about yourself. It’s what others believe about you. So ask yourself: what is your work teaching people about you? 🎬The Making Ep. 10, watch the full episode on YouTube youtu.be/XFURBhHF23k?si=sFU4… #TheMaking #ProfessionalIdentity

Can you speak money? If your marketing can't translate ideas into business results, are you really speaking the language that matters? Watch the full conversation on YouTube and learn to speak the language of money. youtu.be/GmbV-SHjZWA #MADconvos #MoneyTips #Business

When was the last time you bought something purely because you saw an ad? You can't remember. Episode 7 of The Making is about why, and about what your placements say before a single word of your creative gets read. youtu.be/PUTCU5JT_Og?si=oPMV…

PR is not a spin. It's not a fixer with a good statement. It's the discipline of managing your reputation honestly, long before a crisis forces you to. Because reality always wins. New episode of The Making is live. youtu.be/5ifuEDoea50?si=qMLs…

Episode 5 of The Making covers why integration is coherence, not being everywhere; Why your customer sees one brand, never your org chart; And why "we need a TikTok strategy" is the wrong sentence in every strategy meeting. Episode 5 is live: youtu.be/Mlqk_UEe2BA

A brand is not a logo. It's a system of meaning in the consumer's mind, and you don't fully own it. Episode 4 of The Making is out now. 🎙️ youtu.be/rWrpa1hUqJ8?si=ksGm…

Most marketing research stops at the first answer because it "fits on a slide." But a surface finding is not a strategy. Every campaign is a test of a hypothesis. #Marketing #Advertising #MadConversations

Stop marketing to a theoretical crowd. You aren't selling to a perfect audience; you are selling to real, tired, emotional people making choices on autopilot. Speak to the human, not the mass market grid. #MassMarketing #MadConversations #TheMaking #Marketing

Welcome to The Making . We are pulling back the curtain on the hardest lessons learned directly in the field by Ghana’s top MAD visionaries.If you want to level up your practice, stay locked .Episode is out now #MADconversations #GhanaMarketing #Advertising

How to build a great brand with a strong advertising identity? A good identity isn't just aesthetic. It is your carefully curated blueprint market dominance.We begun the break down in Season 1 but the work doesn't stop.Season 2 out soon #madconversations #marketing #advertising

A set treasure map. A blueprint. An instruction sheet. Things the Ghanaian advertising industry knows nothing about... yet. Season 1 begun : The Great Archives of Powerful Advertising Strategies. Get ready to rewrite the playbook. 🇬🇭 #madconversations #advertising #marketing

As a Ghanaian, you know the Highlife sound cannot be authentically replicated anywhere else. Marketing thrives when you push familiar factors. If you want to capture a market, you have to play their rhythm. Season 1 Finale is live #MadConversations #Marketing #Highlife

It didn’t start today. It started with our forefathers. Sound is our culture, our way of life, and the very foundation of how we market, advertise, and communicate.Season 1 is wrapped, but the lessons are ageless. Catch the finale on YouTube. #MadConversations #Marketing #Ghana

What’s the secret to getting a Ghanaian's attention? Music & Dance are just the baseline. In our Season 1 finale, we’re cracking the code to marketing in Ghana. The recap is live on YouTube now! 👇 [youtu.be/lOIjG6iQJXY?si=7-XX…] #MadConversations #Marketing #Advertising #GhanaTwitter

You don’t even have to drink beer to know exactly what song is playing . How do a few seconds of sound become decades of memory? We sat down with the creators, marketers, and artists to find out. Season Finale OUT NOW . #madconversations #ghana #music #marketing #viral