Andrew Foster

I've worked with dozens of Growth PMs. The best ones? They're not just data geeks. (As a geek I say that lovingly). They've mastered 5 underrated skills that separate the great from the good. Here's how you can level up your Growth PM game 👇 1/ Systems Thinking: See the Forest, Not Just the Trees Average PMs optimise features. Great PMs optimise ecosystems. 🧠 Map out entire user journeys 🔄 Consider 2nd & 3rd order effects 🤝 Collaborate across teams 📊 Use causal loop diagrams Remember: In B2B SaaS, everything is connected. 2/ Behavioural Psychology: Hack the User's Brain (Ethically) Understanding what makes users tick is your superpower. 📚 Read "Thinking, Fast and Slow" & "Hooked" 🧪 A/B test psychological triggers 🔍 Analyse successful products 🤓 Take a behavioural psychology course Pro tip: Don't forget team dynamics in B2B contexts! 3/ Data Storytelling: Turn Numbers into Narratives Good PMs present data. Great PMs tell stories with data. 📊 Create clear, impactful visualisations 🎭 Craft narratives connecting metrics to outcomes 🎯 Start with the 'why' 🗣️ Tailor stories to different audiences "Stop presenting data. Instead, present the point of the data." - @milanicreative 4/ Cross-functional Collaboration: Be the Ultimate Bridge-Builder In PLG, silos kill growth. 🗺️ Create a collaboration map ☕ Schedule regular catch-ups outside your team 📚 Learn the basics of each team's function 🤝 Set shared goals across teams Remember: You're the translator between departments! 5/ Minimal Viable Testing: Learn Fast, Grow Faster Forget perfection. Embrace scrappiness. 💡 Break big ideas into small, testable hypotheses 🚀 Get comfortable with "rough" tests 🗑️ Treat ideas as disposable 🛠️ Build a rapid testing toolkit The goal? Maximum learning, minimum effort. That's it! The 5 underrated skills that'll take your Growth PM game to the next level. All easy in concept, but hard to master. Which one are you going to work on first? Full post with more detail and tips in todays Product-Led Geek newsletter plg.news/p/5-most-underrated… If you found this useful, follow me for more Product-Led Growth insights! And don't forget to RT to share with your fellow PMs 😉