@MoreFirePR

Northamptonshire, UK-based PR consultancy providing complete communication services for your company's needs. #CIPR Diploma & #FSB Member. Contact Mark Ferguson

 Northamptonshire, UK
morefirepr.co.uk
Joined January 2009
  • Tweets8K
  • Following1.9K
  • Followers1.4K
892Media
MoreFirePR retweeted
Andrew and Nada@KakabadseOct 21
Before our recent @ICAEW Boardroom Debate began 79% of those present believed boards should stop ticking boxes & take more risks. By the end this fell to 46%. Boards need the judgement to take the right risks - @BoardAgenda: boardagenda.com/2026/10/19/b… @MoreFirePR, @HenleyBSchool

Boards need better judgement, not less governance

A debate on box-ticking versus risk taking exposes a false choice. The best boards combine discipline, constructive challenge and courage.

boardagenda.com
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Quick poll for UK restaurant, pub and café owners 🎄 What's your biggest headache this festive season? Vote below, and tell us in the comments what would help. We'll turn the top answer into a practical guide next week. #UKHospitality #RestaurantLife #Favouritetable
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Boards often talk about ‘chemistry’ between chair & CEO but what happens when they disagree? Read Prof Nada @Kakabadse & Dr Reeves Knyght's comment on the leadership relationship HR can't afford to ignore, via @theHRDIRECTOR thehrdirector.com/leadership… - @MoreFirePR @HenleyBSchool

The leadership relationship HR can’t afford to ignore

Boards often talk about ‘chemistry’ when assessing the relationship. It’s useful description, provided it means more than simply enjoying someone’s company.

thehrdirector.com
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Universities are preparing students for a world that's changing faster than courses can keep up. 'So how do you keep the curriculum relevant without constantly rewriting it?' asks Dr. Harit Satt of @AlAkhawayn University via @timeshighered timeshighereducation.com/cam… @MoreFirePR

Bring agility to a slow-moving curriculum with intersessions

Short, intensive learning periods can give educators room to experiment, as technology and workplace demands move faster than traditional curriculum cycles. Here’s how it works

timeshighereducation.com
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Delighted to have received the news that @MoreFirePR has been named 'PR Communications Firm of the Year 2026' in the Corporate LiveWire Innovation Excellence Awards & who better to celebrate with than my beautiful granddaughter Margot who's very happy to help show off our trophy.
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Are you marketing your university, or giving increasingly cautious students real reasons to believe what they're being promised? Read my latest comment via @MoreFirePR... morefirepr.co.uk/2026/10/03/…

There was a time for UK universities when domestic and international student recruitment was...

There was a time for UK universities when domestic and international student recruitment was relatively straightforward but you can't market your way out of a bad student experience.

morefirepr.co.uk
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Taking bookings shouldn't cost you more when you're busy. Favouritetable has no commission, no per-cover fees and no tie-ins, just unlimited bookings and transparent pricing. See the plans at favouritetable.com/pricing #RestaurantBookingSystem #UKRestaurants #Favouritetable
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"The immediate question is not whether every lost job is attributed to AI, it’s whether organisations are allowing short-term decisions to reshape their workforce without understanding what else is being removed" Prof Nada @Kakabadse @HenleyBSchool thehrdirector.com/ai-removes…

When AI removes the first rung of the career ladder

For HR directors, the immediate question is not whether every lost job can be attributed to AI, it’s whether organisations are allowing short-term efficiency decisions to reshape their workforce...

thehrdirector.com
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Dr Hanene Duprat of @AlAkhawayn University writes for @timeshighered on how #universities can create space for their students to develop the comms, teamwork & other human skills they actually need in the workplace timeshighereducation.com/cam… #Employability #Morocco

Give students space to practise the soft skills they’ll need for the workplace

Don’t leave the development of soft skills up to chance – they can be the difference between one graduate candidate and another. Here’s how to build them into teaching

timeshighereducation.com
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'No one can switch it off: why AI is a new sovereignty test' - read Prof Nada @Kakabadse of @HenleyBSchool 's latest comment via @globegov - globalgovernmentforum.com/wh… - @MoreFirePR

Why AI is a new sovereignty test

Against a backdrop of rising geopolitical tension, professor Nada Kakabadse of Henley Business School explores what sovereignty means when essential parts of a state’s intelligence infrastructure are...

globalgovernmentforum.com
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MoreFirePR retweeted
Andrew and Nada@KakabadseSep 24
When a leader’s open-door culture is really ‘my way or the highway’ - read my comment on how to tell if bosses have created a culture where speaking comes with consequences, via @PeopleMgt peoplemanagement.co.uk/artic… @MoreFirePR, @HenleyBSchool

When a leader’s open-door culture is really ‘my way or the highway’

Nada Kakabadse offers tips on how to tell if bosses have created a culture where speaking up can come with consequences

peoplemanagement.co.uk
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Does a leader’s open-door culture really mean ‘my way or the highway’ - Read Prof Nada Kakabadse of @HenleyBSchool's top tips on how to manage, via @PeopleMgt peoplemanagement.co.uk/artic… - @MoreFirePR

When a leader’s open-door culture is really ‘my way or the highway’

Nada Kakabadse offers tips on how to tell if bosses have created a culture where speaking up can come with consequences

peoplemanagement.co.uk
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#universities often measure success by asking: “Did our graduates find jobs?” While still an important question, Nicolas Klotz of Al Akhawayn University thinks #highered should focus more on preparing adaptable people to keep learning - @timeshighered timeshighereducation.com/cam…

Instead of producing finished graduates, aim to build adaptable people

Employers aren’t looking for perfect specialists. It’s up to higher education to give graduates the skills to navigate uncertainty

timeshighereducation.com
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#Universities are achieving remarkable things, but all too often the people who matter never hear about them. Read my blog on showcasing genuine institutional strengths in reputation, recognition & competitive advantage: morefirepr.co.uk/2026/09/07/…

For years, universities have talked about employability. What's changing is the extent to which...

For years, universities have talked about employability. What's changing is the extent to which prospective students are using it to decide where, and what to study - by Mark Ferguson, Director, More...

morefirepr.co.uk
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Great to see @AlAkhawayn University featuring in @timeshighered’s new guide, 'Redefining success in academia,' which includes a recent Campus+ webinar with AUI’s Prof Lakshmi Goel, looking at how academics can build their profile & reputation timeshighereducation.com/cam… #Morocco

Redefining success in academia

Advice for looking beyond the traditional academic career trajectory and forging your own path to success in higher education

timeshighereducation.com
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WATCH: Employment costs, business rates & tax add to pressure on the UK's hospitality industry despite strong customer demand & sales, explains Clive Price, Owner & MD of Barons Pub Company & Chair of the British Institute of Innkeeping to @ft4restaurants favouritetable.com/blog/pubs…
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Most boards would be thrilled to recruit a former cabinet minister, CEO, or non-exec director. But what if the very qualities that make a board look stronger from the outside make it weaker inside?’ Read Prof Nada @Kakabadse's comment via @BoardAgenda boardagenda.com/2026/08/03/t…

The hidden risk of prestigious boards

High-profile directors bring experience, influence and credibility—but may lead to challenge being reduced and governance weakened.

boardagenda.com
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Universities prepare their students for serious things & 'playfulness' rarely makes the list. But could it help develop creativity? Read more in this @morefirepr-supported @timeshighered piece by @AlAkhawayn University's Isabel Taurel timeshighereducation.com/cam…

Bring playfulness into teaching for collaboration and creativity

In learning, playfulness is often overlooked. Yet it could be key to embedding the soft, ‘human’ skills students will need for the future. Isabel Taurel shows how

timeshighereducation.com
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#Boards often assess #leadership potential through signals like confidence & experience, but this doesn't tell a board how an executive will use power once they have it says Prof Nada @Kakabadse, @HenleyBSchool via @BoardAgenda boardagenda.com/2026/08/17/h… #HigherEducation

How to choose the right leaders

Boards need to look beyond confidence: it is not proof of capability and may come with a damaging degree of self-interest.

boardagenda.com
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Government ministers' work is crucial but politicians often take up roles with limited preparation or skills. Prof Nada @Kakabadse of @HenleyBSchool explores how to make the relationship between ministers & permanent secretaries work better via @globegov globalgovernmentforum.com/ar…

The job nobody prepares you for: are ministers set up to fail in government?

The role of minister is crucial in governments around the world – but they take up these important roles with limited preparation or specific skills. Professor Nada Kakabadse of Henley Business...

globalgovernmentforum.com
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