MD and #ChiefAwesomist of @WordStarters. Digital Strategist with an interest in communities across digital. Keynote speaker. Founder and host of @CreativesLead.
South Africa, Johannesburg
Joined February 2008
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Some content creators delete content to accommodate brands but this may not serve them, I explain why here:
youtu.be/Kxt0bgZGPRQ?si=k2Dp…
Mongezi Mtati retweeted
How does the CMO of Telkom, Gugu Mthembu, keep the brand playing as a challenger while gaining marketshare?
We asked at the recent Nedbank IMC Conference.
📽️ Editing and production by Soweto Media
Mongezi Mtati retweeted
Gugu Mthembu, the CMO of Telkom, shares insights on brand building, what has changed in marketing and why market leaders are the ones with a challenger mindset.
Watch it here: jo.my/gm-crx
#contentcreator #advertising #marketing @TelkomZA
This is a daily occurrence in Fourways between Dainfern and Fourways Mall, @TheRealClementM, runners, cyclists & other road users are affected. And I'm sure @SA_Taxis, the Randburg, Alex and Faraday Taxi Associations will pretend to not know. Even the Metropolice done help much.
Mongezi Mtati retweeted
[ON AIR] Rogerwilco’s 2026 Township Customer Experience Report.
@Nosipho_Radebe talks to Mongezi Mtati, Senior Brand Strategist at Rogerwilco and Lead Author of the Township CX Report.
#POWERBusiness
Mongezi Mtati retweeted
On #TheTouchDown, we’re unpacking what drives South Africans’ fast-food choices, from price and portion size to taste, convenience and brand loyalty, especially as household budgets remain under pressure.
Mongezi Mtati, Senior Brand Strategist at Rogerwilco, joins us to unpack how our spending habits are changing and what ultimately influences where we choose to eat.
What matters most to you: price, portion, taste or convenience?
Catch the podcast on metrofm.co.za
What if mediocre advertising is the risky choice? At the CMO Summit, @GRightford and Clayton McCoy unpacked creative confidence and the courage to let great ideas compound. As MASA CEO Brian Yuyi put it: don’t panic. Marketing is still about persuasion.
#creative #advertising
When elections were announced, I didn't think I'd consider unsubscribing from Netflix. Of course, Skeem GP had "you're grilling me, Xoli", and other plans to entertain us all. It’s going to be a hilarious election season, and it starts here:
youtu.be/Td6801Pb7tU?si=vN0W…
#Elections
Our recent episode on @CreativesLead explored the value agency experience among marketing leaders who have made the switch.
#contentcreator #advertising #marketing #TheLeadCreative
instagram.com/reel/Dc2-H1aN1…
ICASA and mobile networks are in court over expiring data. Here are some views I shared in relation to the customer experience.
#contentcreator #CX #DigitalMarketing
The expiring mobile data issue is in the news again, and the networks have taken ICASA to court. Here's what I to say on and @Newzroom405: jo.my/cx-tv
"Language is ever-evolving, and it's up to every generation to upweight what matters to them, as well as how it's expressed." That's paraphrasing what @PhumiMashigo1 said at #SMS4Gov, which highlights how important communication is.
Among the many great points made by @QaanitahHunter at #SMS4Gov, "know, understand and respect your audience." This is true in marketing, communication and everywhere else.
It was such a privilege sharing thoughts at #SMS4Gov on how communicators can leverage AI and algorithms to win the audience's attention and engage communities. It's about being chosen, not loud or everywhere at once.
📸 @PhumiMashigo1
Mongezi Mtati retweeted
Craft still matters in the age of AI. How we solve this AI problems as communicator's is to come with big and great ideas @Mongezi keeping it down. – at Diepkloof, South Africa
Mongezi Mtati retweeted
#SMS4Gov2026 @Mongezi "is the human behind the AI that helps us to communicate better as communicators". As South Africans we don't have attention problem. – at Diepkloof, South Africa
Mongezi Mtati retweeted
Every day, people scroll past thousands of messages. How can governments make sure the important ones are remembered?
Join Mongezi Mtati as he explores the attention economy and its implications for public communication.
Get your tickets to participate in the conversation on 8-9 July: jo.my/sms4g
#SocialMediaSummit4Gov | #AIinGovernment | #AIinCommunication | #Communication | @Mongezi
Mongezi Mtati retweeted
Join @Kavs_Pillay and Google South Africa's Sipho Mthombeni as they unpack the ethics of truth, public policy and misinformation in the AI era.
Be part of the conversation on 8–9 July at JBS.
Get your tickets: jo.my/sms4g
Mongezi Mtati retweeted
📢THE COUNTDOWN IS ON! To the #SocialMediaSummit4Gov
Great insights & actionable strategies from top leaders from @googleafrica, @PRISA_Africa, @SasriaSOCLtd, @debriefnetwork & more!
🗓️June 30 - July 1, 2026
📍UJ Business School
🎟️GET YOUR TICKETS NOW: decode.co.za/sms4gov-2026
Mongezi Mtati retweeted
If you've ever built a brand or community, you'll know how hard it is to keep people engaged. The CEO of @IMCConf, Dale Hefer has done this and built Africa's biggest marketing conference. She shares insights on relevance, inclusion and sticking to your ethos.