The Lead Creative podcast features chats with some of the most dynamic minds in the creative, marketing, design, advertising and communication industries.
South Africa
Joined July 2020
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Crafting Yizo Yizo, Zone 14, Skaka iLembe and other stores of influence:
youtu.be/RMtk4QQ4LuM?si=ImCE…
#shakailembe #yizoyizo #series
How does the CMO of Telkom, Gugu Mthembu, keep the brand playing as a challenger while gaining marketshare?
We asked at the recent Nedbank IMC Conference.
📽️ Editing and production by Soweto Media
Gugu Mthembu, the CMO of Telkom, shares insights on brand building, what has changed in marketing and why market leaders are the ones with a challenger mindset.
Watch it here: jo.my/gm-crx
#contentcreator #advertising #marketing @TelkomZA
What makes work impossible to replicate? Culture.
At #IMCConference, Suhayl Limbada, CMO of KFC India, challenged marketers to think local - and do it unapologetically.
Move from assumptions to curiosity, trust the locals and play with culture.
#ShiftHappens #TheLeadCreative
What happens to marketing when consumers no longer need to be persuaded?
At #IMCConference, Thebe Ikalafeng challenges marketers to rethink their role in an age of AI.
The shift? From campaigns to anticipation, from communicating to shaping; and from persuasion to trust.
With over 100 years in South Africa, Head of Marketing for Ford SA, Tarryn Knight, highlights the generations of accumulated capability, and asks: "With more shifts in the automotive industry now than ever before - what is it that customers value?"
#nedbankimc2026 #shifthappens
Dropping gems as always does, @ALsparkles didn't disappoint on this one.
"Advertising has always been largely rubbish; 90% of what gets produced is wallpaper... it's mediocre" ...
<with AI> "you can do sameness faster and cheaper." Alistair King on @CreativesLead
youtu.be/9KgqUIc3TvU?si=KbqG…
We're curious about what it takes to build and maintain successful communities, and entrepreneur, @DrLifesgud has done this for decades. One of his views is that great communities create belonging. Listen where you get podcasts or here: jo.my/tru_st
#contentcreator
If R50 billion is spent on advertising annually, is most of that spend wasted if the work is just forgettable?
This is what the Group MD of Park Advertising, Chris Botha, answers in our latest episode: jo.my/cb-pa
#Advertising @ChrisMediaBotha @MediaShopZA
In our recent episode, Jessica Wheeler, the Chief Brand and Customer Officer of Nando's shares thoughts on AI in marketing, brand building and creativity.
#contentcreator #advertising #marketing #TheLeadCreative #AI
After attending the Nedbank IMC Conference last year, seeing all the great marketing and industry minds in attendance, we wanted share it with you - our esteemed community. For your chance to join us, check out our LinkedIn page.
#contentcreator #marketing #imcconference
If you've ever built a brand or community, you'll know how hard it is to keep people engaged. The CEO of @IMCConf, Dale Hefer has done this and built Africa's biggest marketing conference. She shares insights on relevance, inclusion and sticking to your ethos.
In this week’s episode, we explore the difference between building a disengaged audience and having a community, with Dale Hefer, CEO of the Nedbank IMC Conference: jo.my/dh-imc
@IMCConf #marketing #advertising
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The Lead Creative | Client agency partnerships that deliver bizcommunity.com/article/the… by @danettefrog44 via @Biz_Marketing @CreativesLead @Rogerwilco_sa @Mongezi
The Lead Creative retweeted
We made it to 150 000 views on @CreativesLead, a milestone that means a lot and we're grateful to everyone who has shared, followed, watched and joined us to share insights on the show.
youtube.com/post/UgkxYwKmL4K…
While @EffieAwardsSA, Thami Majola, Exec Head of Brand Marketing and Communication at Vodacom, shared where marketing is going. This follows a question from Arpan Sur, the CMO of Mondelēz SSA.
Building a challenger brand in a heritage-led market takes conviction.
This discussion unpacked with the CEO of Oryx Desert Salt, Samantha Skyring, shares why: jo.my/ss-oryx
Impactful work costs a lot, but forgettable work costs more.
Ahmed Tilly and unpacked this at the Effies.
Thank you Effies SA and Soweto Media.
What ad have you really liked lately?
@ahmedtilly #marketing #TheLeadCreative @EffieAwards #marketing
How do heritage brands like Chappies and Cadbury keep themselves relevant for decades in ever-changing times? The CMO of the SSA Business Unite for @MDLZ, Arpan Sur shared insights: jo.my/as-mdz
@EffieAwardsSA #Marketing #Advertising
Diversity at scale empowers creative teams to solve complex business problems. The CEO of Ogilvy South Africa, Pete Case, explains why.
@OgilvySA | #contentcreator #TheLeadCreativePodcast #marketing #advertising #business
The biggest challenge for many brands is shifting from functional communication to meaningful, insight-led marketing.
In our @EffieAwardsSA conversation, Unilver's Elizabeth Mokwena shares thoughts on what delivers effectiveness: jo.my/eme
#EffieAwardsSA