From a prospect on a recent sales call with me: "We want to get real #PR results, sure. Earned media coverage, to put at the top of AI search. But we won't have time to talk to you or reporters. We just want you to take care of everything. So what can @MindMeldPR do for us?" Nothing. In that kind of situation, absolutely nothing. (Sorry, but it's true.) Hiring a PR agency makes sense if you plan to actually collaborate with your PR pro. The best of us, yes, even at @MindMeldPR don't *literally* have telepathy. The incredible strategic pivot you did to turn you from an also-ran into a market leader? The insane technological leap you've made with your new SaaS product? The advice you now give to your customers and partners, that everyone should know but almost no one knows? We want to hear all about that. But you don't feel like you have time to hop on a 5-minute call to share that kind of stuff with your PR pro or with the reporter they're targeting? Okay then. Do not hire a PR agency, in that case. When reporters are interested, they're going to ask questions, some of which will require input from your subject matter experts. We'll help you get those interview opportunities and show you how to get the biggest bang for your buck from any conversation with a reporter. Work with us and we can get great results. mindmeldpr.com/post/how-to-g…

The Sydney Sweeney 'Just Sports' ad 'controversy' might be the purest example of the maxim, "don't hate the player, hate the game." Thanks to @_LH9_ for quoting me for @MindMeldPR in @Sportsboomcom in this very timely story on the edgy side of marketing! (Agree or disagree with my take? Would love to see your comment below!) #PR #marketing #advertising #SanFrancisco #LA #NYC sportsboom.us/betting/sydney…

“No candidate is ever perfect but to avoid pain, companies could do better at figuring out in advance the core skill sets are that they are looking for,” says Jonathon Narvey, CEO at @MindMeldPR. (Oh hey, that's me!) in Communication Intelligence. Thanks for including me in the story, Michael Toebe! communicationintelligence.su…

💡 #AI is not a great writing tool for #marketing and #PR. But it can be an AMAZING research tool. Your friendly reminder for the day. 😎 Happy Friday, people.

How does #AI search (GEO) decide if your company is relevant? It checks news (earned media). So, how do you get reporters to write about you? Learn from @MindMeldPR 's top #PR pro (yup, it's me) in this webinar. eventbrite.com/e/pr-webinar-…

"The pace of change is crazy fast. And change makes people very nervous," @MindMeldPR's CEO said to Inc. magazine this week (Hey, that's me!). 😉 Thanks for including my quotes in your story, Amaya Nichole! 🤓 Managing change doesn't necessarily mean hunkering down. It means making change happen (instead of waiting for change to happen to you). #PR and #communications is part of that. Don't just do stuff. Tell your customers, partners and the world why you're doing what you're doing. Be up-front about the risks and rewards and also clear about the cost of doing nothing (which could be disastrous -- thus, all the necessary change). inc.com/amaya-nichole/ceos-n…

😀 Success! A reporter loved your #PR pitch, but they have a few questions. But the CEO is in meetings and 3 departments want to review it...🥲 How long do you have to get back to the #journalist before they move on?

As the founder of @MindMeldPR, what's my main day-to-day challenge? It's not actually getting earned media coverage for clients. (My wonderful team of smart PR pro's takes care of that!) My main job (which I love)? Getting new #PRagency clients in the door. As in any business, cash is king. More PR clients means more revenue. That lets us hire more #PR Associates and have more creative brains at the table getting ever-more media coverage for our happy clients. But sometimes I'll get an email like this one I received last week (slightly redacted): "We're happy to report that after an intense search involving several PR firms, we've chosen you! But we'd like to do a custom PR package that is [MORE SCOPE THAN WE DISCUSSED] at [WAAAAAY LESS BUDGET THAN WE DISCUSSED]. We'd love to start on Tuesday. Can you send over an agreement?" This kind of thing doesn't always end in no deal. I'm a reasonable man. A little bit of roll-up-your-sleeves, sharpen-your-pencil negotiating? You can get to a win for both sides. That said, new deals can sometimes fizzle out because of pricing. But I think maybe, just maybe... That's all in the past now... Because we're in 🇨🇦#Canada🍁! In Canada, if your pricing is too much for your buyers, the government will step in and buy it. What am I talking about? Is this real? Well, the Canadian federal government has announced it is prepared to spend billions to buy condos that no one wants to buy. The prices are too high. So the developers can't sell the units. Well, Canadians are problem solvers. Why let buyers and sellers determine the price of things when you can just 'solve' the problem with endless sacks of taxpayer's dollars? I'm excited about the future! Now that pricing isn't a factor, I'm sure I'll soon be signing more PR contracts than ever before! Canada, where's my bailout? globalnews.ca/news/11916872/…

AI slop could be killing your company's online presence. Thought you'd fight fire with fire? Use AI to produce tons of #marketing #content so you show up in #GEO AKA #AIsearch? Well, the joke's on you. Here's what a lot of people are misunderstanding. mindmeldpr.com/post/don-t-be…