Humble Merchant of Dreams. I Write About Copywriting and Investing. $11M+ in Sales and Counting
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Joined October 2024
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It seems like every couple of years my entire life/biz gets completely rekt in hilarious ways.
In 2018 I lost all my money in crypto.
Got fucked over by a major client.
Business imploded.
Almost went bankrupt from some tax BS.
Went from my first five-figure month back to $500 the next month.
2020 I was supposed to move to America.
Three days before my flight, the borders got shut down because of Covid.
I was essentially homeless.
Got fucked over by a landlord.
Had to live in holiday homes and move four times that year just to keep a roof over my head.
2023 I moved to America after three years of uncertainty.
After three months in the US, the company that sponsored my VISA fired me for reasons outside of my control...
Then the entire company got shut down for illegal shennanigans...
Then the entire industry I'm in imploded.
I ended up unemployed with 60 days to figure out a new gig before I'd be deported.
You can't make this shit up.
These were all insanely stressful times.
It seemed like the hits would never stop coming.
Like you're cursed and everything you touch crumbles to ashes.
But each of those down periods were followed by big UPs where I hit new highs.
2019 I broke into the US market and ended up working for the top dog in my industry.
2021 I wrote my biggest promo ever ($4.3M)
2024 I more than doubled my networth
What's the lesson in all of this?
I guess you gotta learn how to roll with the punches.
When hellfire starts raining down on you, that's when you find out how bad you really want it.
And I thought I was hot shit for doing 10 webinars this year!
Crazy.
If youre not using AI to double or triple your output, you're getting smoked.
With where AI is at now, I could easily write 5 high quality VSLs per day (each between 6k-11k words), or 20+ eCom landers, or 20+ Advertorials. Used to take me a week to write a single VSL and I was considered freakishly fast. People still operating on legacy timelines are f’d.
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I think a lot of copywriters are still in denial about how disruptive AI will be.
I write emails pretty much every day, and so far I was able to beat AI copy consistently.
But today we had the best performing email in company history... written by ChatGPT.
To be fair, it was a rewrite of an existing control. But still...
AI is getting crazy good. I couldn't even write copy without it anymore, that's how reliant I am on it at this point.
Long form is still safe for now. But who knows for how long.
My thesis:
If you're established, you know what you're doing and stay on the cutting edge of this tech you should have a window of 5-10 years to make bank.
After that? It's anyone's guess.
And if anyone asked me for advice about getting into copywriting today...
I would honestly tell them not to do it. This industry will be turned on its head over the next decades.
And thats probably happening across all types of different industries.
Low level workers will get rekt first.
High level workers will be able to stay competitive for now if they use AI to their advantage.
But if we get true AGI, even the CEOs will become obsolete.
Crazy times we live in.
Reading old books makes you realize how retarded we have all become.
Currently reading Suetonius The Twelve Caesars and I constantly have to look up words I never heard.
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Reading good fiction is so underrated when you want to become a better writer.
These guys are masters of getting you sucked into a story.
Here are some of my favorite fiction books:
- Gray Man series by Mark Greaney
- John Rain series by Barry Eisler
- Victor the Assassin series by Tom Wood
- Orphan X series by Gregg Hurwitz
- The first Jack Reacher books by Lee Child (the later ones co-written by his brother aren't as good IMO)
- Wheel of Time series by Robert Jordan (incredible foreshadowing)
I've been a copywriter for almost a decade.
Every year, without fail, people come out and say "long form is dead, attention spans are cooked, nobody watches long VSLs anymore."
Its complete BS.
People will read the phone book if their problem is painful enough and you have a solution for it.
Muh IQ, muh smortness, muh jenius.
Man fuck all that.
I'd rather be a retarded, smoking hot athlete.
Best way to go through life.
I cant believe its already January 15.
The first month of 2025 is already half over.
This year is pretty much done already.
Wtf??
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MillennialMoneySecrets retweeted
Heres an easy way to give your children a head start in life:
Set up an investment account for your kids at birth. Put in $1,000. Contribute $500 every month. At 10% annually they'll have $300k once they turn 18.
I dont have kids but currently setting up an account for my little niece and nephew. Everybody can put a couple of hundred bucks aside for their kids every month. There is no excuse.
Why arent all parents doing that? Why arent they teaching their kids financial literacy? Why dont they make sure there are assets that can be passed down to give their children a leg up?
I had to figure all this shit out by myself. Will make sure to teach it to my niece and nephew.
MillennialMoneySecrets retweeted
If your content cant compete with AI content then it sucks. Thats the bottom line.
The way things are going, if anything people will be willing to pay a premium for *real* content made by *real* people. I dont ever see that going away.
But yeah if youre putting out low quality garbage, if you have nothing to say and just parrot other people's BS... then your days are numbered. And thats not a bad thing in my book.
It's been a crazy year...
My biggest takeaways from 2025:
- Your employer doesnt care about. No matter how much revenue you generate, you are expendable. A painful lesson I had to relearn.
- Communication: I just had a misunderstanding spanning several months which could've cost me thousands of dollars. Thankfully it got resolved in my favor. But I couldve avoided it by clearer communication. I will make a point to be CRYSTAL CLEAR in biz dealings going forward. Zero room for misunderstanding, I will be 100% anal about every single detail.
- You never know what works. One of the biggest campaigns this year was a throwaway promo which we had zero expectations for. Completely turned the entire year around.
- Throw more stuff at the wall: Ive written six full promos, hundreds of emails and tens of thousands of tweets this year. More than Ive ever written before in my life. The more you put out, the higher your chances of catching a heater.
- Move faster: I spent 2+ months on a campaign this year that completely bombed. Wrote my biggest winner in four days. I refuse to spend months on any campaign going forward. There is zero correlation between time invested on a campaign and its success. If I dont have a clear idea of the structure, idea and how to write it I will simply pass on the idea.
- Dont brute force weak/underdeveloped ideas. Every time I get lost in a project and end up brute forcing it, it just ends up being a waste of time. I will not put myself in that position again. Only clear, well developed ideas going forward. By the time the research and outline is done, it shouldnt take more than a week, two weeks tops for a first draft. Any longer than that and there is a major issue. In that case its back to the drawing board. Dont skip the steps, dont wing it.
- Copy what works. Ive completely switched up my entire process. I will only write stuff based on winning promos going forward. No more experiments, no more trying to be creative, no more trying to reinvent the wheel. I see this in a friend whos stuck on a copy idea and gave him the same advice. If you dont have a winning promo you can model, dont even bother. Youll just end up spending weeks/months torturing yourself with minimal chances for success.
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Anyone know what happened to @wtfudad ?
He always put out bangers and now his account is deactivated.
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