Freelance B2B SaaS writer and strategist. I have bylines in @CXLdotcom @shogun @foundr.
Manchester, England
Joined May 2016
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I love this quote from @MarketingProfs's newsletter Communication Today:
"The simplest version of a word is the strongest version of a word."
You complicate your writing by using difficult words.
Instead, keep it simple and to the point.
Michelle Deery ✍️ retweeted
The passive voice is also grammatically correct, but it lacks the energy and clarity of the active voice.
Read more 👉 lttr.ai/5KZo
#ContentWriting #Blogging
Michelle Deery ✍️ retweeted
I've edited 3+ million words in 5 years.
"Step away for 12 hours, then edit" is elementary advice.
Here's the 3-step process pros use to polish drafts to (near) perfection:
Michelle Deery ✍️ retweeted
Just got off a leadership call where the CFO said, "I know content has an impact beyond revenue, so we shouldn't use content attributed revenue as the *only* metric to measure your success, but it is the proxy I most like to see."
Michelle Deery ✍️ retweeted
Being an excellent freelance writer instead of an average one is only maybe 70% about good writing (and that's being generous).
The rest is about how you build and exceed expectations.
So: here are 7 ways to stand out as a freelancer.
Michelle Deery ✍️ retweeted
content marketing is too focused on things that are *necessary but not sufficient* for creating quality content
~ grammar & spelling
~ article structure
~ search optimization
~ reading experience
the absence of these can ruin a good post - but they alone can't *create* quality
Your first draft probably isn't that great.
Have a nice sleep and then self-edit your content the next day.
I took the course a few years ago and it's definitely worth it 👇
Creative Class opens up again on 19 September!
It only happens twice a year. Join 2,700+ students who’ve already taken the course by reserving a spot on the waitlist: creativeclass.co
Effective communication is key to sustaining good relationships with your clients.
Tell them when they can expect to hear from you, for example:
- How long you take to respond to an email
- When you’ll send your draft
This removes any chance of misunderstandings.
What hosting provider do you use for your website?
I'm switching and would like some recommendations please 🙂
Michelle Deery ✍️ retweeted
Friends in SaaS—freelance writers, content leads, email marketers—I just ran into a fantastic resource:
saasframe.io
It has thousands of examples/screenshots of email flows, marketing pages, blog posts, and in-app page layouts. One to bookmark for sure 🔖