A one day conference dedicated exclusively to CRO, Analytics, Big Data & Business Intelligence. A #brightonseo fringe event
Brighton, England
Joined August 2013
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MeasureFest retweeted
Loved this talk by @gemmafontane on Unleashing GA4 and making the most of custom events and parameters, detailed and easy to follow instructions that can be implemented across more than just B2B industries.
@MeasureFest @brightonseo
MeasureFest retweeted
Aaaaaand we're back, with a lively afternoon of learning ahead courtesy of several spritely speakers starring at @EcommMktgShow @PRLinkShow @searchsocshow @MeasureFest – at Brighton, England
MeasureFest retweeted
What a great first day at @brightonseo so far!
Giulia Panozzo (@SequinsNsearch) looking fabulous as always and delivering another amazing talk at @MeasureFest.
MeasureFest retweeted
Excited!!!
Well played data dudes!
MeasureFest continues in one hour with:
@MissIG_Geek- Don’t be a git: data ethics in digital
marketing
@sakshamsharda - Effectively using first party data in
marketing
@brightonseo
MeasureFest retweeted
Although Joe Johnston's session on running better workshops was aimed at CROs, there were some fantastic pointers that could be applied to all internal meeting and planning sessions too. "Badly planned workshops are a waste of time" - couldn't agree more! @MeasureFest
MeasureFest retweeted
We're in Syndicate 1&2 for @MeasureFest from 10. First up are:
Kathryn Choi- The art of data storytelling
Helene Jelenc @wanderinghelene - Showing SEO value through meaningful reporting
Ellie Hughes - Bridging the discovery validation gap
#brightonSEO
MeasureFest retweeted
Had to be professional today, but a really top day at @brightonseo - every element of the day was really well done!
MeasureFest retweeted
Personalised landing pages can increase conversion rates by up to 80%. #MeasureFest #BrightonSEO
@sandeep_wto
MeasureFest retweeted
Thanks to everyone who came along to my talk at @brightonseo!
You can find the slides here: reflectdigital.co.uk/events/…
And the list of free named functions can be found here: docs.google.com/spreadsheets…
MeasureFest retweeted
Brilliant talk from @AmmO_Singh making a compelling case that Sherlock Holmes was not just a consulting detective but also an analyst! Great way to start the afternoon at #MeasureFest
MeasureFest retweeted
@FarhadD next up at #MeasureFest on must-have #GA4 reports for all SEOs, @FilipJanczak_CM on giving your #YouTube strategy a facelift #paidsocialshow 🏆 @brightonseo
MeasureFest retweeted
The first 3 talks at @MeasureFest were quite informative and interesting!
@cjgibbins @EllieExperiment @MissIG_Geek are brilliant speakers!
The room is buzzing with excitement 📈
#BrightonSEO
MeasureFest retweeted
There’s ice cream, stroopwafels, stress balls and lots of fun banter! Come over @brightonseo it’s break time 🥳
MeasureFest retweeted
Now: @Uday_CloudNine on newsjacking #OnlinePRShow, Abi Carey on planning for Q4 #PaidSocialShow, @cjgibbins on product experimentation #MeasureFest, Sarah Clarke on recession-ready strategies #SearchAdvertisingShow #brightonSEO
MeasureFest retweeted
Q) What does the moon landing conspiracy have to do with conversion optimisation?
A) Humans jump to an idea quickly, without evidence, and stop believing in what they know.
Stay data-driven, folks 😬
@brightonseo @MeasureFest
#BrightonSEO #MeasureFest
MeasureFest retweeted
Fallacies of A/B testing:
1- I should collect more ideas
✅ Collect data instead
2 - I should deliver more things
✅ Less stuff = more value
3 - I need a framework to prioritise
✅ Experimentation is iterative
@MeasureFest #BrightonSEO
MeasureFest retweeted
Next: @SudhanaSingh on crafting a brand story #OnlinePRShow, @duanebrown on creative that scales #SearchAdvertisingShow, Cat Cumming on diversifying your paid social platforms #PaidSocialShow, @EllieExperiment on AB testing fallacies #MeasureFest
MeasureFest retweeted
“Site users don’t care about your performance metrics.”
@MissIG_Geek opening @MeasureFest with a session on ePrivacy consideration for A/B testing.
Consent vs execution gets harder and harder when implement lawfully.
#BrightonSEO
