EU-project making traffic safer by nudging. Nudges can change behaviour subconsciously, and can therefore work better than hard measures.

Joined October 2017
MeBeSafe - road safety nudging retweeted
To #nudge a driver when cyclists approach, you must know when they approach. MeBeSafe developed a novel proactive #ADAS algorithm, identifying objects AND predicting how they will behave. Current tech is reactive, e.g. braking if something is in the way #ArtificialIntelligence
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MeBeSafe - road safety nudging retweeted
After a successful General Assembly Meeting, yesterday the digital final event of the @MeBeSafe project took place. After 3,5 years of work, the 16 European project partners presented their research results as well as nudging and coaching methods. Many thanks to all of you!
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MeBeSafe - road safety nudging retweeted
Which problems are most important for different types of road users? And how do they want them to be solved? Hint: It seems #nudging is very high up the list! Read more at bit.ly/MeBeRightTrack #cycling #driving #Traffic #RoadSafety
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