EU-project making traffic safer by nudging. Nudges can change behaviour subconsciously, and can therefore work better than hard measures.
Joined October 2017
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There is one person who can help a great trucker to get even better. Another trucker.
MeBeSafe developed an app to help drivers meet and coach each other.
Read more at: mebesafe.eu/trust-in-truck-d…
#Trucking #TruckDriver #TechTrends #behavior
Moving lights on a road could reduce the number of speeders by 40%. Such remarkable findings could change the way we work with road safety - towards nudging.
Read more at: mebesafe.eu/nudged-by-the-li…
#nudging #behavioralscience #RoadSafety #driving
Where should you keep your focus when you’re driving? Everywhere. But sometimes you need help to prioritise.
MeBeSafe made a #nudge in a head-up display to make you more aware of oncoming cyclists.
Read more at mebesafe.eu/pulling-drivers-…
#RoadSafety #behavioraleconomics #cycling
MeBeSafe is featured in Traffic Technology International. Read more about the #nudges and other soft measures we developed there!
EU MeBeSafe project announces eight 'soft' measures to save 366 lives on Europe's roads every year
traffictechnologytoday.com/n…
How do you design a traffic #nudge? MeBeSafe has developed a framework that can help you ask the right questions.
Read more at mebesafe.eu/mebesafes-guide-… and see the short guide at bit.ly/NudgeFramework
#behaviour #RoadSafety #behavioralscience #nudging #infrastructure
Modern cars will alert drivers when they're tired, but many won't stop and rest. MeBeSafe found that twice as many would if they were offered a reward.
Read more at mebesafe.eu/a-reward-for-tir… Researched by @volvocars within MeBeSafe.
#behavioraleconomics #SafetyFirst #DriveSafe
"This is one of the first projects in the relatively new field of #nudging, where we tried to convert theory into practice. I hope we proved nudging can be successful in changing #behaviour, and more creative applications will follow"
– Saskia de Craen, @Shell
#womeninscience
This X-mas we need to keep all the distances we can. In traffic, between each others and perhaps between ourselves and all that delicious food.. The #elephant will #nudge us to remember, although of course not physically!
Merry #Christmas from MeBeSafe
#RoadSafety #coronavirus
Adaptive Cruise Control will make sure drivers keep safe distances to others. Few people use it, but a nudge could increase the use by up to 118%. Read more at: mebesafe.eu/nudging-for-safe…
MeBeSafe's ACC research was led by @volvocars
#nudging #RoadSafety #Transportation #research
Infrastructure affects how we behave. MeBeSafe identified several 'un-intentional nudges' in traffic that will increase or decrease cyclists' effort. Here's the list:
#cycling #infrastructure #RoadSafety #cyclinglife #nudging
Everything around us will #nudge us towards certain behaviour. Most of it is unintentional nudging, but if you take control and exploit it - the world can become a better place.
Read more at: mebesafe.eu/nudging-is-all-a…
#BehavioralEconomics #transportresearch #TrafficPlanning #ITS
How much difference can #nudging make? And how much would a small speed decrease mean in terms of saved lives?
Quite a lot. Read more at mebesafe.eu/the-impact-of-me…
#RoadSafety #sciencetwitter #research #BehavioralEconomics #Drive #psychology
MeBeSafe has just released the Final Scientific Report on how our #nudges and other soft measures work to make traffic safer in real life. Find it here: bit.ly/MeBeReport
#RoadSafetyWeek2020 #BehavioralEconomics #Science #research #nudging
MeBeSafe measures 8/8
The take-a-break reward
PURPOSE: Have drivers take a break when they are tired
EFFECT: Twice as many drivers (87%) stopped within 20 minutes compared to only telling them they are tired.
Read more at bit.ly/BreakTake
#SafeRoadsForAll #SafetyFirst
MeBeSafe measures 7/8
The #Coaching app
PURPOSE: Make #truck drivers ride more smoothly
HOW? App collecting anonymous data, providing insights to #truckers and suggesting they should meet a peer and coach one another on suggested topics.
Read more at mebesafe.eu/coaching-app/
How can #nudging and #coaching make traffic safer? See the videos from MeBeSafe's final event – describing various nudges, an impact assessment and a new framework for developing traffic nudges
youtube.com/playlist?list=PL…
#RoadSafetyWeek #BehavioralEconomics #psychology #VisionZero
MeBeSafe measures 6/8
The #Cyclist #Nudge
PURPOSE: Make cyclists slow down and get more aware before accident-prone intersections
EFFECT: Double the share of cyclists reducing their speed before an intersection, average speed reduction 3-7%
Read more mebesafe.eu/cyclist-nudge/
MeBeSafe's measures 5/8
Acc #Coaching App
PURPOSE? Make people aware of Adaptive Cruise Control, so they can use it.
HOW? Digital coaching app informing the driver about #ACC and what it does.
Read more at mebesafe.eu/acc-coaching/
#RoadSafety #Driving_and_accidents
MeBeSafe's measures 4/8:
ACC Scoreboard #Nudge
PURPOSE: Increase distance between cars by increasing use of Adaptive Cruise Control
EFFECT: The use of ACC was increased by 118% to 30.7% of the time.
Read more at: mebesafe.eu/acc-score-nudge/
#nudging #behaviouralinsights #news
MeBeSafe's measures 3/8: ACC Order #Nudge
PURPOSE: Increase distance between cars by increasing use of Adaptive Cruise Control
EFFECT: The use of ACC was increased by 46% to 21% of the time.
Read more at: mebesafe.eu/acc-order-nudge/
#SafeRoadsForAll #behaviouralscience #driving
