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Maxwell retweeted
Your next CapCut edit comes with 60% off Pro and 40% off Ultra, October 20–30, Desktop only.
Strong visuals help a marketing video get noticed. Captions, voiceover and timing help make the Black Friday message easy to follow.
#capcutpc #capcutsale
Maxwell retweeted
the Arnolfini Portrait as a room you can walk around, from Viggle's JST-2. the mirror on the back wall is still there when you get close
Today we are releasing JST-2, the world's first full-stack physics-native world foundation model.
Many world models learn in pixel/video space. We went back to first principles and built the entire model stack in 3D.
Generate a 3D scene in seconds and expand it in real time. Create characters with motion built in, all through one general architecture.
Maxwell retweeted
The iPhone Duo arrives on October 23.
A million people pre-ordered it. Every one of them will unfold it, spend 5 minutes going “wow,” and then spend the next 30 days using it exactly like their old iPhone unfolded for everything, draining the battery by noon, ignoring the outer display, never adjusting a single setting, and wondering why a $1,999 phone feels like an expensive iPad mini that makes calls.
A tech journalist who’s been using a pre-production iPhone Duo since early September 6 weeks of daily, all-day use learned something the hard way that she wishes someone had told her on day one.
“The iPhone Duo has a learning curve Apple doesn’t warn you about. Not a technical curve a behavioral one. You have to unlearn how you use an iPhone. The instinct to unfold for everything kills the battery and wastes the outer display. The instinct to hold it like a slab ignores the hinge that’s a tripod, a kickstand, and a tent. The instinct to use the front camera for selfies throws away the 48MP rear camera system designed to replace it. And the instinct to ignore Settings means you’ll miss the Shift Left Edge display hack, the dual-battery optimization, the nano-texture writing surface, and the StandBy upgrade that turns a $1,999 phone into the best bedside clock Apple’s ever made.”
She documented the 11 daily-use tricks she learned in 6 weeks that transform the iPhone Duo from “big phone I keep unfolding” into the device Apple actually designed.
Here’s the second wave of hidden iPhone Duo features the ones you discover after the first week 🧵
Maxwell retweeted
Over a billion people have access to Microsoft Excel.
Most of them use it for 3 things: typing numbers into boxes, adding a column with SUM, and making a row bold.
That's one of the most powerful data tools ever built doing the job of a $5 paper ledger.
An operations coordinator at a mid-sized company spent every Monday morning building the same weekly report. Three hours. Copy, paste, retype, fix the formatting, check the totals by hand. She'd done it for 5 years.
Then her company hired a new financial analyst — a guy who used to train analysts at a Fortune 500 company. On his second Monday, he watched her copy and paste the same data for 40 minutes.
"You're doing manual labor inside a program designed to automate it. Excel can clean that data by itself. It can look things up across sheets in one formula. It can build that whole summary from raw data in 10 seconds. It can flag problems in red before you even look. Nobody showed you because nobody shows anyone. Most people learn SUM in school and stop. Give me 30 minutes."
He said most Excel users know about 5% of what it can do.
"People think the hard part of Excel is the formulas. It's not. The hard part is knowing which tool exists for the problem in front of you. Once you know 10 features, you can do 90% of what people hire analysts to do."
He showed her 10 features over two lunch breaks.
Her 3-hour Monday report now takes 11 minutes. She started helping other teams with their spreadsheets. Six months later, she got promoted.
Here are the 10 Excel features he showed her:🧵
Maxwell retweeted
A guy spent $2,300 on books in 4 years.
He read every one of them on his Kindle. He bought each one the moment it came out, at full price, one tap at a time. He thought that was simply what reading cost.
Then a new coworker, a former public librarian, saw him buy a $14.99 ebook on his lunch break.
"Wait, you paid for that? Your library has that book for free. You could've had it on your Kindle in 30 seconds with a library card. Do you even have one?"
He didn't.
"Most Kindle owners use a $150 device as a credit card with a screen. It can borrow books from your library for free. It can read your PDFs and work documents. It can turn every word you look up into flashcards. And there's a whole catalog included in a subscription you're probably already paying for. Amazon doesn't put any of that on the home screen. The home screen is a store."
She showed him 9 features before lunch was over.
In the next 12 months, he read 41 books and paid for 5.
"You're not a big reader with an expensive habit. You're a big reader who never learned how the device works."
Here are the 9 Kindle features his coworker showed him 🧵
Maxwell retweeted
A product manager pays $200/month for ChatGPT Pro.
She uses it to draft emails. She asks it questions. She generates marketing copy. She considers it “really good AI.” She’s using OpenAI’s most powerful model GPT-6 Astra Pro as a $200/month autocomplete.
Her coworker a software engineer who’s been building agentic workflows on GPT-6 Astra since the September 3 launch watched her type a prompt, wait for the response, copy-paste it into an email, and close the tab. He told her something that made her reopen ChatGPT and navigate to a screen she’d never visited.
“You’re paying $200/month for GPT-6 Astra Pro. That model can drive your computer fill out forms, update spreadsheets, navigate software, and test websites by watching the screen and clicking. It can spawn multiple sub-agents that work on different parts of a task simultaneously while you watch their progress. It can create finished documents, spreadsheets, and presentations that match your templates not rough drafts, finished work. It can schedule tasks that run while you sleep. It can keep persistent notes across sessions so it remembers why your last debugging approach failed. It can complete Financial Modeling World Cup challenges 4x faster than the winning human. And it has Deep Research that reads hundreds of sources and produces analyst-grade reports in minutes. You’ve been typing ‘rewrite this email to sound more professional’ into the most capable AI model ever released and closing the tab.”
He showed her 11 GPT-6 Astra Pro features that transform ChatGPT from “an AI that answers questions” into an autonomous work partner that drives computers, manages projects, researches markets, and builds deliverables while the user focuses on decisions.
Here’s every hidden GPT-6 Astra Pro feature most subscribers don’t use 🧵
Maxwell retweeted
Over 1 billion iPhones ship with an app most owners have never opened.
It's called Shortcuts. It's already on your phone. It's free.
A real estate agent had it for 6 years and never tapped it once. Every morning she turned on Do Not Disturb, opened her calendar, texted her assistant, checked traffic, and started a playlist. Five apps, every day, before she even left the driveway.
Then her nephew, an iOS developer who builds apps for a living, watched her do it from the passenger seat.
"You know your phone can do all of that by itself, right? The second you get in the car. Or the second you wake up. Or when you walk into the office. Shortcuts is basically a robot assistant Apple put on every iPhone, and almost nobody uses it, because it looks like a coding app. It's not. Give me your phone. 20 minutes."
He built her 10 shortcuts.
Now her phone texts her husband when she leaves the office. It silences everything when a showing starts. It logs her mileage automatically. It turns her phone into a hands-free work setup the moment she plugs into the car.
She got back 45 minutes a day. She hasn't touched those 5 apps manually since.
"You're doing the same 30 taps every day. Your phone could do them for you."
Here are the 10 shortcuts her nephew built 🧵
Maxwell retweeted
A woman has had an Apple Card for 2 years.
She uses it at the grocery store. She swipes the titanium card at restaurants. She pays her balance every month. She earns “some cash back.” She considers it “a decent credit card.”
In those 2 years, she’s used the physical titanium card for 80% of her purchases earning 1% cash back when she could have earned 2% by tapping her iPhone instead. She’s never opened the Apple Savings Account that earns 4.25% APY on her cash back. She financed an iPhone on a separate credit card at 22% interest when Apple Card offers 0% interest on every Apple product. She’s never shared the card with her family through Apple Card Family. She’s never checked the color-coded spending map in the Wallet app. And her Daily Cash has been sitting in her Apple Cash balance earning 0% instead of compounding in a high-yield savings account.
Her brother a financial advisor who recommends Apple Card to every iPhone user in his practice told her something at dinner that made her open the Wallet app before dessert arrived.
“You’ve been using the Apple Card wrong for 2 years. You swipe the titanium card and earn 1%. If you tap your iPhone instead, you earn 2% on every purchase, everywhere, instantly. That’s double the cash back for the same purchase, at the same store, on the same card. You’ve left hundreds of dollars on the counter. And that’s just the first feature you’re missing.”
He showed her 11 Apple Card features that transform it from “a decent credit card” into the most iPhone-integrated financial tool in the Apple ecosystem.
Here’s every hidden Apple Card feature most cardholders don’t use 🧵
Maxwell retweeted
Apple just released its first foldable iPhone.
The iPhone Duo. $1,999. A 7.6-inch inner display that unfolds into the largest screen any iPhone has ever had. A 5.4-inch outer display that covers 90% of the iPhone 18 Pro’s screen area when closed. A titanium hinge with over 100 components. The thinnest iPhone ever made when unfolded at 5.2mm.
Pre-orders opened yesterday. A million people ordered one. Most of them will unfold it, say “wow, big screen,” fold it back, and use it exactly like their old iPhone browsing on one app, taking selfies with the front camera, leaving it flat on a desk.
They’ll miss everything that makes the Duo a Duo.
A developer who’s been building iOS 27.1 fold-aware apps for the past 4 months and has used a pre-production iPhone Duo daily since August told his team something during a demo that reframed every assumption about what a foldable iPhone does.
“Everyone thinks the iPhone Duo is a big iPhone that folds. It’s not. It’s a new category of device. The fold changes what iOS can do. The two displays change how the camera works. The hinge changes how you watch, work, and FaceTime. The tent position turns it into a bedside clock. The outer display turns it into a dual-camera selfie machine. And Split View brings iPad-level multitasking to iPhone for the first time in history. If you unfold it and just use it as a big phone, you’ve spent $1,999 on a screen size upgrade. If you use the fold, you’ve bought something no iPhone has ever been.”
He showed them 11 iPhone Duo features that only work because it folds capabilities that exist on no other iPhone, no other Apple device, and no previous phone the owner has ever used.
Here’s every hidden iPhone Duo feature most owners will miss 🧵
Maxwell retweeted
A former Amazon customer service lead who handled over 40,000 Prime accounts in 5 years told me most members use about 10% of what they pay for.
They pay $139 a year for free shipping and a few shows. Meanwhile they pay $10 a month for photo storage that Prime already includes. They pay for a second Prime membership their partner could have shared for free. They pay for food delivery, games, books, and music apps that Prime already covers. They pay full price at the doctor when Prime cuts the membership in half.
"Prime isn't a shipping subscription. It's a bundle of more than a dozen services. Amazon advertises 2 of them."
11 benefits. All included in the Prime you already pay for. Most members have never opened one. 🧵👇
Maxwell retweeted
A guy bought a Starlink Mini for his camper van last summer. $599 for the kit. $50/month for the plan.
He'd watched every YouTube review. He was sure this was the last piece of his "work from anywhere" dream.
He pulled into a gorgeous spot by a lake. Propped the Mini on his dashboard because it was easy. Plugged it into the first USB charger he found. Connected his laptop to the WiFi. Joined a client video call.
It dropped twice in 10 minutes. His client said "you're breaking up." He apologized, reconnected, and dropped again.
That night he posted in a van life group: "Starlink Mini is overhyped. Save your money."
Three weeks later his friend, a remote network technician who installs satellite systems for a living, came to visit the van. He took one look at the setup, held up the dash-mounted dish, and said:
"You're running a satellite dish through a windshield. Glass, especially tinted or heated glass, weakens the signal before it even reaches the dish. Your power cable is a cheap phone charger, so the Mini keeps rebooting every time it pulls more power than the charger can give, and you think that's your internet dropping. The router is built into the dish, so your WiFi range is about one small room.
You've never run the obstruction check, so you don't know the tree line is blocking you for a few seconds at a time. You've never set a sleep schedule, so it runs all night and drains your battery. You've never opened the diagnostics page. You've never tracked your data, which is why you burned through your allowance in 11 days. You're using a precision satellite terminal like a toy."
He made 10 changes in 15 minutes.
Zero drops on his next call. Two full work weeks off-grid on the same battery.
"The Mini wasn't the problem. The setup was."
Here's every Starlink Mini setting and fix he applied 🧵
Maxwell retweeted
McKinsey charges companies $3–$5 million for a single consulting engagement.
Their frameworks shape how the Fortune 500 makes decisions. Their research defines how industries understand themselves. Their problem-solving methodology is considered the gold standard in business strategy. Companies pay $600,000+ per month to have McKinsey consultants in their offices.
And McKinsey gives away most of it for free.
A former McKinsey engagement manager who spent 6 years at the firm told her MBA classmate something during a reunion that stopped the conversation cold.
“You’re paying $2,000 for an executive education course that teaches frameworks McKinsey published for free on their website. You’re subscribing to a $400/year business intelligence service for industry reports that McKinsey Global Institute publishes at no cost. You’re paying $30/month for a professional development platform when McKinsey org offers a 10-week program with a certified digital badge and a global alumni network for $0. You’re reading second-hand summaries of McKinsey research on LinkedIn when the original 74-page reports are downloadable directly from mckinsey com. And you’ve never read a single one of the 160+ real McKinsey presentation decks that are publicly available including their internal problem-solving training materials.”
She showed him 11 things McKinsey provides for free that most professionals don’t know about resources that would cost $50,000+ if packaged as consulting deliverables.
Here’s every hidden McKinsey resource most professionals have never accessed 🧵
Maxwell retweeted
A woman booked 40+ flights over 6 years for work and vacations.
She paid for every checked bag. She waited in the regular security line every time. She had airline miles scattered across 7 different programs, none with enough to ever use. She sat in middle seats on 5-hour flights. And when her flights got delayed, she stood in a 90-person line at the gate waiting for help.
That’s 6 years of travel with almost nothing to show for it.
Her college roommate is a corporate travel manager who books over 3,000 trips a year for a Fortune 500 company. Over dinner, she asked to see the woman’s last 5 bookings.
“You’re traveling like it’s your first trip — 40 times in a row. You’ve flown enough to have free bags, faster security, better seats, and probably a free flight by now. Instead, you’ve got miles spread across 7 programs, no Known Traveler Number, and no plan for when things go wrong. Frequent travel should get easier and cheaper every year. Yours hasn’t changed since the first flight.”
She said most people book every trip from scratch and never build a system.
“Corporate travelers aren’t luckier. They just set things up once — one loyalty program, the right credit card, TSA PreCheck, a saved travel profile, a plan for delays. Then every trip after that gets better automatically. Leisure travelers never do the setup, so they pay full price for the hassle every single time.”
She showed her 9 changes over dinner.
Her next 5 trips cost less, took less time, and stopped feeling like a gamble.
Here’s everything her roommate showed her:
🧵
Maxwell retweeted
Most people think Neuralink is a futuristic concept.
A chip Elon Musk talks about. A monkey playing Pong from a video 4 years ago. Something that might work someday. Something for the distant future.
It’s not the future. It’s happening right now.
As of 2026, 21 humans have Neuralink implants in their brains. They control computers with their thoughts. They browse the web without moving a finger. They play video games first-person shooters, chess, Mario Kart using only their minds. One participant taught himself Spanish through the interface. Another fed himself a pretzel using a thought-controlled robotic arm. Another spoke his first words in years “I love you” through a brain-computer interface that translated his neural activity into speech.
And a paralyzed man who hasn’t moved his hands in over a decade now uses his Neuralink implant 6.5 hours per day more than most people use their phones.
A neuroscientist who consults on brain-computer interface research and has studied every Neuralink clinical update since the first human implant told her colleagues something during a lab meeting that reframed everything they thought they knew.
“Everyone knows Neuralink exists. Nobody knows what it actually does right now today in the brains of 21 living people. The capabilities are far beyond what any headline has communicated.”
She showed them 11 things Neuralink can do right now that most people don’t realize capabilities that aren’t future promises but present-tense realities in the brains of real patients.
Here’s every hidden Neuralink capability most people don’t know about 🧵
Maxwell retweeted
A woman opened a small coffee shop 2 years ago.
She bought her printed paper cups, sleeves, and branded bags from a local packaging distributor. She paid whatever they quoted. She waited 6 weeks every time she reordered. She assumed that's just how small businesses buy supplies.
Her cousin is a licensed customs broker who clears around 400 import shipments a month for small businesses. He visited the shop, picked up a branded cup, and turned it over.
"You know this cup was almost certainly made overseas, right? Your distributor probably bought it from a factory, shipped it in, marked it up, and sold it to you. You can buy from factories like that yourself on Alibaba. But here's what nobody tells you the factory price is the easy part. The hard part is everything after: shipping terms, customs, duties, food-safety paperwork, print proofs, and timing. Get that wrong, and your 'cheap' cups sit at the port for 3 weeks while you pay storage fees."
He said most first-time importers think Alibaba is a shopping site. It's not. It's the start of an import process.
"People see a low price per unit, click order, and then get blindsided by freight charges, customs paperwork, and a duty bill they never planned for. Small businesses can absolutely buy direct from factories I clear shipments for hundreds of them. They just have to understand the steps between the factory and their back door."
He walked her through 9 steps over coffee.
Her next order of cups, sleeves, and bags cost noticeably less than her distributor's price even after shipping and duties. And it arrived when she planned for it.
Here are 9 things a customs broker wishes every small business knew before buying from Alibaba:🧵
Maxwell retweeted
A family spends $4,800/year at McDonald’s.
Three visits per week. Average ticket: $31. They order at the counter. They pay with a debit card. They eat. They leave. Same routine for 5 years $24,000 spent at McDonald’s without earning a single point, without using a single app deal, and without getting a single free item.
A former McDonald’s general manager who ran a high-volume location for 7 years watched his cousin order at the counter a Big Mac meal, a 10-piece McNuggets, 2 Happy Meals pay $34 with a debit card, and throw the receipt in the trash.
He stopped him at the trash can.
“You just spent $34 and earned zero points when the app would have given you 3,400 points toward a free Big Mac. You paid full price for fries when the app has free fries every Friday with a $1 purchase. You threw away a receipt that has a survey code on the back worth a free sandwich on your next visit. You ordered from the counter menu at full price when the app has a $5 Meal Deal that’s not listed on the menu board. You didn’t ask for fresh fries. You didn’t customize a single item. And you’ve been doing this 3 times a week for 5 years $24,000 at McDonald’s without using the free app that would have given you back $600–$1,200 in free food.”
He showed him 11 McDonald’s features that turn the most visited restaurant in America into a rewards machine that feeds the family for free once a week from a free app they’ve never downloaded.
Here’s every hidden McDonald’s feature most customers walk past 🧵
Maxwell retweeted
92% of MacBook owners use their Mac like a giant Chromebook.
Chrome. Email. Netflix. Fifty open tabs.
That's a $1,500 machine doing the job of a $300 laptop.
A marketing coordinator was one of them. For 4 years. Then the IT manager at her company, who sets up 200 Macs a year, watched her drag files between windows.
"You're doing everything the slowest possible way. Your Mac has 11 built-in features that do half your job for you. Nobody shows you because nobody reads the manual. Pull up a chair. 15 minutes."
She changed 11 settings.
Her workday got 90 minutes shorter. She stopped staying late. Her boss asked what changed.
Here's everything the IT manager showed her 🧵
Maxwell retweeted
Southwest Airlines just announced it will put Starlink Wi-Fi on every single aircraft in its fleet.
817 Boeing 737s. All of them. By fall 2027.
Free. For every Rapid Rewards member. From takeoff to landing.
Not the Wi-Fi you’re used to on planes the kind that loads a single email in 45 seconds and charges you $19 for the privilege. Starlink. The SpaceX satellite internet that delivers 100-200 Mbps from low-Earth orbit. Fast enough to stream Netflix in 4K. Fast enough for Zoom calls. Fast enough to work a full day at 35,000 feet as if you were sitting in your living room.
Southwest will become the first major US airline to complete a fleetwide rollout of Starlink satellite technology.
The announcement came as part of a broader overhaul of Southwest’s Rapid Rewards loyalty program. But the Starlink detail is the headline that changes how 140 million annual Southwest passengers experience flying.
A travel technology analyst told me: “This is the most significant in-flight amenity change since Wi-Fi first appeared on airplanes in 2008. The difference between what airlines call ‘Wi-Fi’ today and Starlink is like the difference between dial-up and fiber. Southwest just committed to fiber-speed internet on every plane. Free. For loyalty members. While most airlines still charge $19 for Wi-Fi that barely loads a webpage.”
Here’s everything you need to know what’s changing, when it arrives, how it compares, and why this forces every other airline to respond 🧵
Maxwell retweeted
A guy who has owned every major foldable phone since 2019 told me what he noticed in the first 10 minutes of Apple's iPhone Duo reveal.
Apple didn't copy anyone.
Samsung's foldables open like a book into a nearly square screen. Google's foldables do something similar. Most foldables have an outer screen that feels cramped and an inner screen that feels like a small tablet. Switching between them always feels like switching between two different devices.
Apple took 7 years longer than Samsung to make a foldable. Then it showed up with a phone shaped like a passport, two screens with the same proportions, Apple Pencil support, and a price tag starting at $1,999.
Number of years Apple waited while rivals sold foldables: about 7.
He told me something most people watching the launch clips have never considered:
"Everyone's arguing about the price. That's the least interesting part. The interesting part is that Apple designed the Duo around one decision almost nobody is talking about both screens have the same shape. That one choice changes how apps work, how the camera works, and how the phone feels to use. And there are things Apple didn't say on stage that every buyer should know before October 23."
He said he's not an Apple fan or a hater. He's spent 7 years and over $10,000 testing foldables, and he knows exactly where they break.
"Every foldable promises the future. Most of them deliver a crease, a fragile hinge, and a battery that doesn't last. Apple says it solved those problems. Maybe it did. But nobody outside Apple has used one for more than a demo. That's the part people are forgetting."
He showed me 9 things most people missed about the iPhone Duo and what to know before you spend $2,000 or more on one.
Here's the full breakdown:🧵
Maxwell retweeted
Amazon has sold over 500 million Alexa devices.
Most people use theirs for 3 things:
Timers. Weather. Music.
A smart home installer who has set up 1,000+ homes told me:
"Alexa is the cheapest home automation hub you'll ever buy. One sentence can turn off every light, lock the door, and set the alarm. People use it as a $50 kitchen timer."
He set up 10 routines in his own home.
They replaced $116/month in apps and services.
Here's every routine he uses 🧵