Matthew Joy

Prem Rugby is changing. And right in the middle of that sits @BristolBears, one of the most progressive clubs in the league. A club pushing for its first title while also trying to redefine what a modern rugby club looks like. This is a club that, not long ago, was playing in front of 5,000 fans after relegation. Today, they’re averaging 20,000 and competing at the top end of the league. That doesn’t happen by chance, it comes from a clear idea: Be different, take risks & build something everyone from @ilona_maher to @LouisReesZammit want to be part of. There’s been a lot of noise around Bears over the last few days. But step back from the headlines, and there’s a far more interesting story underneath. 🗣️ “There is a benefit to having values around team and humility… but we can’t sit here and watch rugby die. You have to find new ways to cultivate interest.” A club with real momentum, and a clear sense of where it wants to go next. Welcome @ThomasTainton to Business of Sport 🔥 (links below)