
Gunner, Glover, Dad & music lover. 5x @FIFAWWC & 4x @FIFAWorldCup. 25+ years in Comms @FA & @FIFAcom. @WomeninFootball Comms Advisor
Zürich 🇨🇭
Joined July 2011
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Alex Stone retweeted
Just a reminder that if you value good journalism and particularly women’s football coverage, please engage with it on our BBC platforms. I work with incredibly talented colleagues. 👍🏻
One of my Arsenal heroes who I got to meet in person a couple of years ago. Love the story about how, on the day he was told he was leaving Palace, he told Steve Coppell he'd promised to buy his mum a new telly & now couldn't!
link.arsenal.com/rQ8l6iGbF6b
When I started working in football, giving out media badges at Cup Finals & England games meant I briefly got to meet writers from national papers I so admired. A colleague once told me a Coronation Street legend was the mum of one. Love this @OllieHolt22.
dailymail.com/news/article-1…
Alex Stone retweeted
Liverpool have honoured former manager Matt Beard as we approach the first anniversary of his passing on 20 September.
Memorials have been placed at Melwood and Anfield including a garden in his name for “reflection and remembrance” & a tree for fans to pay respects #lfc ❤️
Alex Stone retweeted
Every year on or right before 9/11, we show this video to our students. It’s not only powerful story-telling, it’s a reminder to a younger generation about how life altering 9/11 was for those of us who lived it. It’s only 10 min #themanintheredbandana
"When he was first diagnosed, it hits you hard. But football genuinely saved his life."
Love this by @TomJGarry about the England women's Parkinson’s team.
theguardian.com/football/202…
Alex Stone retweeted
🚨 Huge news: @alessiarusso7 is joining the #WIFBeInspired 2026 lineup!
Ahead of the new @BarclaysWSL season, we're delighted to announce the @ArsenalWFC and @Lionesses striker as a conference speaker ✨
🎟️ Final tickets available. Secure your place: buytickets.at/womeninfootbal….
Stunning tribute to Kevin Keegan before the Newcastle game. I don't have too many anecdotes involving legends. This was a story I never forgot, even though it was 25 years ago.
Happy the new football season is underway so I can enjoy the unique writing of @d_gray_writer in @NutmegMagazine again. You can visualise so much without having being there. It's brilliant.
open.substack.com/pub/nutmeg…
Should be a great listen.
♀️⚽️ WIF Be Inspired Conference 2026
🏟 Wembley Stadium
🗓 Wednesday 16 September
Tickets are available via: tickettailor.com/events/wome…
Full Agenda coming 🔜
Alex Stone retweeted
Thank you to everyone who played a part in my journey, from my Charlton days as a kid through to my last time playing football at Bromley. From the age of 8 football has been my life, it’s given me a lot, and I have also given it a lot back. In fact I’ve given it everything.
It’s for that reason that I can write this looking back over my career with no regrets. Do I wish certain things went better? Without a doubt. A lot of things. I once scored an own goal from 30 yards out. I certainly wouldn’t mind deleting that from history. But were these bad or difficult moments ever because of a lack of effort? No. Like I said, I gave football everything. Everyday.
And I guess I’m writing this because I can see that’s getting lost a bit these days. I don’t know if it’s social media painting a certain picture of what a footballer looks like, but I want to be clear, behind the scenes these top players train like their life depends on it. Alexis Sánchez, wow. Every training session he trained like it was his last. The ones that don’t, they fall by the way side eventually. Even when they’re really, really good. I’ve seen it happen to too many young pros and scholars, trying to make a name in the game.
Apply yourself everyday, listen to your coaches and learn from the players who have already been where you want to get to. Because if you don’t make it, and it’s because you got carried away with yourself, it’ll be a heavy burden to carry later in life.
I suffered a lot with confidence throughout my career, which I found strange because my Dad always backs himself to the hilt. I saw loads of people, to try and unlock something within me and find that inner belief. “Take the chains off” Arsène Wenger would say to me. “I’m trying boss”, I would say to myself. But I’m certain it was that same insecurity that gave me the drive I have, that would make me run harder and train harder than everyone else. Ultimately that’s what gave me a career at the top level, because physically I was a machine and I took a lot of pride in that. Was the way I am a blessing or a curse for me? A bit of both I think. But you can only play the cards you’re dealt and try and make the best of them.
I’m writing all this because I hope some young players might read it. You guys have so much confidence these days! I wish I could nick some of it and take it back in time, but confidence without application and having that fire in your belly to improve everyday won’t get you far. I see less young players doing extras, working on their craft, doing extra running after training. Trust me, you won’t have a career if you neglect this aspect.
Try and find the sweetspot. That’s why I love guys like Bukayo Saka. He’s got that swagger, but you only need to listen to him in a post match interview to see he’s never lost his humility. Find the sweetspot.
Hopefully the above has some value to someone out there. I didn’t want to write the generic retirement ‘thanks for everything’ post as it seemed like a missed opportunity. Although of course I am very grateful to my friends, family, coaches, managers and of course the fans who have been with me on my journey. I’m looking forward to seeing what life has in store for me next.
Cheers,
Jenko
On Wednesday, NAC Breda shared the tragic news that Mats Seuntjens and his partner had lost their newborn daughter. After the match last night, the club paid tribute, with fans of both teams lighting 18,000 sparklers.
What a beautiful idea to show support.
Recently had the pleasure to interview @WatfordFCWomen's @helenwardie10. Published today, it covers:
🟡 Role of male allies
🟡 How to instil a culture
🟡 Juggling Motherhood & ⚽️
🟡 Vic Akers & Jayne Ludlow memories
🟡 Her mantra for aspiring players
womeninfootball.co.uk/news/2…
Found a letter today I wrote to the FIFA President in April 2016, asking him to consider the hard working staff who often make huge family sacrifices, as the real FIFA legends. I also wrote how destabilising the 12 months had been. I hope all parties don't forget them in this.
Alex Stone retweeted
Women working in football: share your reality 🚨
Last year, 867 of you took part. Your insights power our evidenced-based fight against harassment and discrimination, driving systemic change where decisions are made.
📊 Support equality, take the survey: surveymonkey.com/r/WCH2PTL.
August 2026. @megan_feringa receives this response. 🤦♂️
When The Athletic floated the idea that one Klaveness or McAllister might be put forward for a higher leadership position, the response, from a source was candid: “Football isn’t ready for that.” 1/2
nytimes.com/athletic/7486666…
The deadline for Women in Football's 2026 annual survey has been extended.
It provides vital insights into the experiences of those working in ⚽️ & attitudes & progress towards gender equality.
Help us to advocate for change where change is needed. 2/2
surveymonkey.com/r/WCH2PTL
Lise Klaveness may not be known to all @sportingintel followers. She played internationally, was a pundit, qualified lawyer, federation Technical Director & currently Norway FA's President.
In 2025 she took part in a @WomeninFootball 1:1 with @ReshminTV.
youtu.be/iMdBVPrYTvs?is=mp3A…






















