I love watches, tech, Art and I live under Oscar Wilde's precepts. Director CPO @audemarspiguet and host of the Repetition Minute podcast #luxury #watches

Paris & Genève
Joined May 2009
📚My book Invest in Watches: The Art of Watch Collecting is finally out! 👉🏻 amzn.to/3Q1Yifl Feels great to be finally able to share it with watch lovers around the world 😊 #LuxuryWatches #indieauthor
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In a world where everything is becoming digital, connected and software-driven, a purely mechanical object is becoming increasingly rare and therefore increasingly precious. No network. No notifications. No updates. Just something beautifully human that helps us slowing down.
Replying to @slye
c'mon, you can go further: all watches with hands are dumb it's just an artifact of a time of weak technology none of them tell time more accurate than digital none of them and they are harder to read and harder to make and that's not virtue
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It's 10:10
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The battle for wrist real estate is real, but not because of emails, notifications or music. A smartwatch truly competes with a mechanical watch when it offers health or emergency features that can save your life. Not just by counting steps. That being said, those features may not need to live on the wrist forever.
Replying to @slye
In a world where a watch like my Garmin can keep track of my vitals, my energy levels, my sleep quality, my schedules, my music, etc while giving me the ability to send emergency signals from anywhere on Earth…why would I ever touch my Omega Seamaster? A fine watch will tell me the time of day with 99.9% accuracy…the one advantage is that I would be able to reset the watch without needing an energy source. So, if I’m on a deserted island I would be able to always tell what time it is. But if trapped on a deserted island, I wouldn’t care what time it is…
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And I can't think of a more enjoyable way of spending (and sometimes even investing) money than a watch 🤷‍♂️
I can’t think of a better waste of money than a watch.
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Some people don't realize that there are insanely great investments to be made with watches. On the other side, others might only see watches as investments and flipping opportunities which is sad. Collectors tend to enjoy both: wearing a nice watch and know that their piece will continue growing in value.
Replying to @reatlashype
Expensive watches only attract gold diggers and are to flex you make money in meetings, could be good for raising capital so people think you aren't poor or sales. For a trader/investor? Absolutely useless.
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When it comes to second hand watches, trust is (rightfully) the number one requirement from collectors. AI based image recognition tools can be a first step in spotting fake watches however it is still not enough as you still need to ensure that the serial numbers are correctly registered in the brand's archives. The wrong movement in the wrong case can completely destroy the value of a watch. Better find out before buying!
Replying to @Moha001_Onyango
Authentication for luxury watches is critical. TrustWatch is my first check. What's your verification strategy?
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It might sound counterintuitive: surely watches can be expensive BUT there are really interesting mechanical watches at ALL price points that can all grow in value. Suddenly what looked like a crazy expense can turn into an alternative asset investment that you can actually enjoy on the wrist. That’s one of the many things I’ve always enjoyed about watches.
Instagram has been pushing luxury fashion ads to me nonstop for the past two weeks. Expensive watches, rings, bracelets, glasses, necklaces, everything. 😂 I appreciate the algorithm’s belief in my future because right now, I see the prices ($$$$K) and just laugh. 😭😂
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I have an idea of a book recommendation on that topic 😇
Replying to @malahhhc
why so many mentions of investing in watches? really pays back?
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That's EXACTLY what has always attracted me to fine mechanical watches
Prediction: “Built entirely by humans” will become a marketing angle within 5 years.
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Fun concept (and great selection of watches too)!
Started a watch versus show called “Wrist Warz” it’s the perfect blend of luxury watches and pop culture.
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Marc Montagne retweeted
Merci : la réaction de Bernard Arnault à « l’enquête » du Monde
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Audemars Piguet ref. 5503 from 1942. One out of just five ever manufactured.
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Maybe my favorite release from AP this year: 38mm chronograph Royal Oak with new movement 🥰
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Marc Montagne retweeted
this is actually insane > be tech guy in australia > adopt cancer riddled rescue dog, months to live > not_going_to_give_you_up.mp4 > pay $3,000 to sequence her tumor DNA > feed it to ChatGPT and AlphaFold > zero background in biology > identify mutated proteins, match them to drug targets > design a custom mRNA cancer vaccine from scratch > genomics professor is “gobsmacked” that some puppy lover did this on his own > need ethics approval to administer it > red tape takes longer than designing the vaccine > 3 months, finally approved > drive 10 hours to get rosie her first injection > tumor halves > coat gets glossy again > dog is alive and happy > professor: “if we can do this for a dog, why aren’t we rolling this out to humans?” one man with a chatbot, and $3,000 just outperformed the entire pharmaceutical discovery pipeline. we are going to cure so many diseases. I dont think people realize how good things are going to get
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Marc Montagne retweeted
A Final Message From Scott Adams
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📚 Récapitulatif des lectures de 2025 medium.com/p/lectures-de-lan…
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Sam Altman's (OpenAI CEO) advice on startup ideas, productivity and living a successful life
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Diana Ross calling Michael Jackson up on stage to dance while performing her chart-topping hit, "Upside Down," in 1981
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📚 Récapitulatif de mes lectures de l’année 2024 marcmontagne.medium.com/lect…
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