Heard an average 10-year-old Indian kid talk like Revant 'FoodPharmer' Himatsingka, but without the hysterics? Here you go 😁 This is good, clean advertising from a brand that consistently focuses on clean ingredients and honest truth in terms of disclosures. Written by Shashank himself, but with a wig (and produced by Harkat Studios), the focus for the new kid's range from The Whole Truth continues be on the ingredients and what the products do not contain. That continues to feel refreshingly different in a country where MNCs continue to advertise everything but that. So we have shots fired at Bournvita/Horlicks/Boost types (with a direct reference to the much-touted 'taller, sharper, stronger'), Nutella and its brethren, and even Kinder Joy! If anything, the ad should make you take a second look at the ingredients of your usual purchases for your kids (if you haven't started looking already) and then the ingredients of the products advertised here... and continue asking questions about the source of sugar in both (refined sugar/source never mentioned vs. sweetened using dates and palm jaggery), besides every other ingredient in both. Of course, the true victory will be when, one day, the likes of Mondelez (owner of Bournvita), Hindustan Unilever (Boost and Horlicks' parent company in India), and Ferrero Group (owner of Kinder Joy and Nutella), among others, start realizing that they cannot afford to play this FSSAI-colluded unhealthy game anymore and that they need to come down from their ivory pedestal to start answering some serious questions. I hope that day comes soon enough. #advertising #marketing #health