Is recycled polyester simply ‘plastic waste in disguise’? A great read on fashion’s plastic addiction vogue.co.uk/article/fashion-…

Is your clothing shedding microplastics? Ignoring it in environmental ratings disregards its impact. We urge the EU to adopt an inclusive methodology. Learn more: makethelabelcount.org

EPR empowers producers to responsibly handle products post-use. MTLC Coalition member @Fibershed highlights the value of Targeted EPR programs - adaptable fees tied to textile waste data offer a solution to systemic challenges. bit.ly/43NLZKm

Measuring durability of apparel and footwear requires accounting for factors like style, fit, and trend-driven consumption – not simply physical durability. Let’s integrate holistic research to accurately measure product sustainability and drive industry change.

Greenwash Danger Zone by @Greenpeace finds just 3% of clothing is made from recycled materials, mostly from plastic bottles. Despite claims of circularity, the reality is different. A circularity indicator is critical and must be included. Read more: bit.ly/41ZPmMI

A new report by @ChangingMarkets estimates that >300M items of unsellable synthetic clothing land in Kenya each year, contributing to plastic waste dumped, landfill, or burned. The EU's PEF methodology must account for solid plastic waste. Read the report: bit.ly/44axTmU

Inhaling microplastics can have harmful health impacts, as highlighted in a report by @ciel_tweets. Too much is known about the scale of microplastic pollution to prevent this information from influencing consumer purchasing choices. Learn more: bit.ly/41LWZHs

The EU's Green Claims Directive public consultation is now open! MTLC is pleased the limitations of the PEF methodology have been recognised. It must include microplastic, plastic waste and circularity indicators. Share your feedback before 17 July here: bit.ly/3BVjGxC

We are pleased the @EU_Commission recognises PEF limitations in Green Claims Directive, supporting its enhancement. We urge the EC to ensure any future framework only delivers meaningful information to EU consumers, preventing greenwashing & promoting responsible behaviour.

According to @McKinsey some garments are thrown out after just 7 or 8 wears. These cheap, synthetic clothes are treated as disposable by consumers, fuelling the growth of fast fashion. Let's take the @EU_Commission lead and make #FastFashion out of fashion.