Tell good stories at scale.
Joined April 2022
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Our team has been working around the clock to bring you a brand research solution that gives you a full breakdown of the creative themes, hooks, landing pages, and formats working for your competitors in real time.
Meet Brand Tracking 2.0 – instant intel on anyone's creative strategy.
POV: You're a marketer who needs fresh ad ideas for 2025 but your brain is refusing to cooperate.
Good news - that's why we created Internet Ads Club.
Get 3 killer ads, 2 brands worth stalking, and 1 ad collection in your inbox every 2 weeks.
internetadsclub.com
The measurement work that underlays the narrative that performance advertising does not drive brand is built off search + world's shittest display ads done by agencies of dinosaur FMCG brands. Anyone seen research on good work building brands? Or do we need to make it happen?
For most businesses creative is all that matters. Meta & Google have made ad buying a commodity. The world of complex account structures is a tool for agencies to justify cost. Scale good storytelling is the challenge, and it will be for the foreseeable future.
How Recess Achieved 233% MoM Growth by Scaling Creative with MagicBrief 🔮⚡️
“We currently have a smaller team than in the past, but we’ve had the biggest month we’ve ever had on our DTC channels which speaks to how MagicBrief allows us to be a lot more efficient” - Jack Conroy (Head of Growth @ Recess)
When you first meet Will and Jack (Recess’ Founder and Head of Growth), you might not guess that these two are the brains behind a well-oiled creative machine in a rapidly growing innovative furniture company. The guys are chill, laid-back, and unmistakably Aussie in their mannerisms, but when they start talking about their business, their enthusiasm for creative excellence is unmistakable.
Get the full lowdown on our blog: shorturl.at/FjGYr
Good example here of the performance side not working. This is good insight into marketing teams, but because it does not follow the best practice engagement bait hook structure of X, it will do shit numbers.
A tough tension in modern marketing is the need for broad creativity around hooks and ideas, and then absolute discipline around format and core messaging execution. We see a lot of companies splitting these two responsibilities into different roles, and we think it works.
We think this is inevitable. As tools get simpler, machine learning takes over more of the buying and account structures standardise, the performance marketers who move the needle will be the ones who have an astute eye for tactical creative execution.
They have not been able to scale a content machine to the sheer volume demands of modern media (psst this is also happening to Red Bull)
Most online marketing discourse comes from a bunch of agency charlatans trying to use complexity to justify fees. It doesn't have to be that way, ideate broadly, test quickly and cheaply in front of the right audience, and scale your winners to the moon.
