For the last two years, I’ve been building a project in the shadows with my co-founder @itmebenjamin. Meet @mengotomars, the most potent and natural testosterone stack on earth. Today, I’m excited to share that we partnered with L Catterton to send Mars Men to new heights. Next stop, Mars. 🚀

Is this the first bootstrapped dtc brand to run a SuperBowl ad? Awesome 😎

We are elated to announce our $22M Series A Funding! We're excited to continue building the best legal AI Assistant for lawyers everywhere. See our press release in Legal Dive as well as quotes from our founders @tanguychau and @michaelulin in the @FastCompany article!

Thank you my friends for the wonderful contributions!!! @MRWindle @SarahLevinger @Francis_nv @ChereneAubert @jimmykim @ecom_joseph @natelagos @tayfrays @ezrafirestone @selina_vs_world @DylanAnder @ashvinmelwani @RyeMcKenzie @JoshuaChronos @joshgarellek @thesammcgregor @davidbozin @Melanie_Balke @mepstein311 @AaronOrendorff @jesscervellon @calebulf @_zoekahn_ @jordantwestecom

Had the best E-Com & Coffee meetup in PDX today. PDX is full of awesome operators all hiding from the rain in their own home offices. @AaronOrendorff & I are on the hunt for more great people to join us next time so if you're in Portland or even Seattle let us know!

A couple of our regulars can’t make it tomorrow. If you’re in Portland, in ecommerce, into friends, and can bring your own coffee … DM me. Spots are limited!

Had a day! Great event by the boys!! So much value I may start a DTC brand asap!

When my @hexclad order arrives.

.@MRWindle from @hexclad is drop-dead brilliant. (Get it?) Here’s his 2-part framework on building ecommerce funnels. 1️⃣ Profit from day one 2️⃣ Look beyond first purchase Tension between those principles? Not if you also take to heart his final words. Let’s break ‘em down ↓ 1️⃣ Profit from day one - Keep a close eye on MER - Use cohort-based tracking MER? Marketing Efficiency Ratio = total revenue ÷ total ad spend Especially based on channels, funnels (i.e., offers), and products. “You’re only as good as your UTMs.” Quote credit: @couuor 2️⃣ Look beyond first purchase - Focus on lifetime value (LTV) - Adjust acquisition targets Especially for higher AOV, consideration, and durable goods. “When someone purchases knives as their first product, they’re going to have a much higher LTV than our traditional set purchasers.” This hard data then translates into different CAC and MER targets. But above all: “Be as honest as possible with yourself as possible. Both in your initial setup and in behavior over time.” “The DTC world is littered with brands that didn’t consider profitability and didn’t make it all the way through their burndown charts.”

one note - limited to 12 attendees only!