Brother Walfrid did not found our club to feed the East End because he accepted the East End’s place in the food chain. Willie Maley did not give 43 years to building it because he thought the ceiling was already set. Jock Stein did not take eleven men born within thirty miles of Celtic Park and win the European Cup because he had accepted that clubs like ours do not win things like that. Every one of them was told the same thing we are told now. The money is elsewhere. The league is the league. You work within what you have. They refused it. That refusal is the club. It is the only thing that has ever made Celtic different from a well run business in the green and white sector. The last published accounts show £77.2m in the bank and £17.8m of pre-tax profit. That is not a club under pressure. That is a club that has decided the pressure belongs to somebody else. Sustainability is a floor. It is what stops you falling through, and after 1994 we needed one. Somewhere in the last twenty years it got quietly turned into a ceiling. A defensive position became the strategy, and now we are invited to be grateful for the balance sheet as though the balance sheet were the point. Nobody is arguing for recklessness. There is a long distance between recklessness and this, and we are parked at the wrong end of it. The question is not whether Celtic can compete in Europe. It is whether anyone at the top of this club still thinks it is worth trying. #CSL