Ghana’s Marketing Leadership Podcast Breaking down strategy, leadership & campaigns New episodes weekly
Africa
Joined May 2020
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MAD Conversations retweeted
Introducing Zero to Market, a new series on MAD Conversations in partnership with Sandbox Réseau.
Join Abeiku and Ann Fesu as they work with founders to identify growth challenges, build practical action plans
Apply here: tally.so/r/rDy5Kv
#ZeroToMarket #MADConversations
MAD Conversations retweeted
Built something people love but customers aren’t coming? 🚀 Apply for Zero to Market with @MADConversations, a live GTM strategy session to get your growth plan sorted. Applications close Tue, 20 Oct,
thekompound.substack.com/p/g…
MAD Conversations retweeted
Can you speak money?
If your marketing can't translate ideas into business results, are you really speaking the language that matters?
Watch the full conversation on YouTube and learn to speak the language of money.
youtu.be/GmbV-SHjZWA
#MADconvos #MoneyTips #Business
MAD Conversations retweeted
When was the last time you bought something purely because you saw an ad?
You can't remember. Episode 7 of The Making is about why, and about what your placements say before a single word of your creative gets read.
youtu.be/PUTCU5JT_Og?si=oPMV…
MAD Conversations retweeted
Most marketing research stops at the first answer because it "fits on a slide." But a surface finding is not a strategy. Every campaign is a test of a hypothesis. #Marketing #Advertising #MadConversations
MAD Conversations retweeted
A brand is not a logo. It's a system of meaning in the consumer's mind, and you don't fully own it.
Episode 4 of The Making is out now. 🎙️
youtu.be/rWrpa1hUqJ8?si=ksGm…
MAD Conversations retweeted
PR is not a spin. It's not a fixer with a good statement.
It's the discipline of managing your reputation honestly, long before a crisis forces you to.
Because reality always wins.
New episode of The Making is live. youtu.be/5ifuEDoea50?si=qMLs…
MAD Conversations retweeted
Episode 5 of The Making covers why integration is coherence, not being everywhere; Why your customer sees one brand, never your org chart; And why "we need a TikTok strategy" is the wrong sentence in every strategy meeting.
Episode 5 is live: youtu.be/Mlqk_UEe2BA
MAD Conversations retweeted
Your brain is built to filter information and keep distractions out. So how do advertisers sneak past those mental bouncers and convince you to pay attention? . Episode 2 coming…youtube.com/@mad.conversatio… #GhanaTwitter #MadConversations #AfricanMarketing #viral