Louis Augry

I just sold MakeLogo.ai for $65,000 🤩🚀 Launched it 3 months ago, with 0 budget and less than 600 followers. I learned to code only 9 months ago. Big thanks @agazdecki & @acquiredotcom to have made it possible! If you're curious, here is the whole story: December 2022, 20:40. I had a sudden idea. What if I made an app to generate logos using AI? I was making AI logos already for my other projects, so I knew how to do it. However, I needed to validate 2 hypotheses: 🤔 Can I make logos in an automated way? 🤔 Would people pay for it? I decided to make an MVP in 48 hours, as deadlines are the way to go when launching anything: xitter.cf/nico_jeannen/sta… 48 hours, 1 earthquake and 2 power outages later, I had my crappy MVP ready 🥳 By crappy I mean a static HTML page linked to a Typeform to collect payment. The back end was literally me generating the logos and sending them by email. No framework, no fancy stuff, just text and pictures. I made a few posts on Twitter and generated a couple of sales from it: xitter.cf/nico_jeannen/sta… Sales = Validation. The next step was to make an automated version, so I made another challenge of making an automated version in 48h and launching it on @ProductHunt 🚀🚀 And oh boy, things went crazy! I launched on December 11 and generated +$1000 of sales, ended up Product of the Day, and got tons of followers on Twitter, so I knew I was into something 🤩 However, it was far from perfect. Lots of logos needed additional editing or ended up weird because the customer inputs/prompts weren't good. So, I started from scratch again and made a brand new version in January. The new version offered way more options, and better results overall ✨ Then, I added the app to every startup directory I could put my hand on. And that's how most of my traffic came. I also kept posting on Twitter, every time someone asked "what are you working on?" I replied with the name of the app, and the same when someone asked for AI-generated logos 🤓 And... That's pretty much it. I tried to run some ads on Twitter & Reddit but it didn't work that much, as it's not targeted enough. Now, I don't have much interest in logo/design, and I don't have the technical skills to improve the app further, so, I decided to sell it in February. @acquiredotcom made the process pretty easy, I received a few offers, and ended up choosing the best offer. Then I did the transfer and here we are 🥳 In total, the app made +$23,000 in sales and $15,000 in profit. So, that's around $80,000 in total (profit + sale), which is equivalent to at least 5 years of safety net where I live 😱 If you want a more detailed post, I wrote everything I was doing in real-time back then: jeannen.com/making-ai-logo/ Now, keep in mind that it's not my first shot at entrepreneurship. In the last 5 years, I launched around 35 projects and most were total failures. Just between October and December 2022, I released 7 different apps. I never gave up. I kept showing up. It's a number game. The odds are against you, but at some point, you'll get something that sticks 😉 So... What's next? 🤔 I hate customer service. So I hired an assistant to do it on MakeLogo.ai. But in most cases, it's the same questions over and over. So I made an app to help my assistant works 2x faster. Last weekend, I made a post to show it and some people asked for a public app, so I made it. If you want to join the beta, you can go to galeby.com. For testers, it's $15/month forever instead of +$30 later. It's also a crappy MVP, there is not even a Stripe integration, I’ll DM users to give them the payment link 😁 And again, thanks to everyone for the massive support I got with MakeLogo along the way. Couldn't have done it without you 🥰