ALT Create Your STEAM PAGE

ALT STEAM DEV CHEAT SHEET Quick access to a collection of best practices & magic formulas: THE DISCOVERY ALGORITHM Maximize your game's placement in Steam widgets Earn 7,000+ wishlists before launch (some folks say you need 10-50k!!) Translate your Steam page (game later) (start with Japanese, Chinese, Koreon) Get 10+ reviews as soon as possible! (positive or negative, just need 10) WISHLISTS About 10% of wishlists could convert to sales in the first week (this number varies wildly!). ALL wishlisters are emailed at launch! -Discount 20%+ to email wishlisters after launch. STEAM CAPSULE The single most IMPORTANT element since it's seen the most. Clear, Readable, Game name, Genre/mood Steam's background color is #162838 TRAILER Steam users SKIM through trailers!! Start STRONG! Direct to gameplay 60 seconds or less End with ONE CTA: Wishlist it or buy it Logos: omit or move to the end STEAM'S MAGIC FORMULAS Beware these numbers are ROUGH! ... More at valadria.com Made by Matt Hackett

ALT [merry junes] Tell me the truth..I'm.I'm ready to hear it [spiddermen] You can't just constantly start new prototypes. Sometimes you have to ship games.

ALT Sorry but this is a NO overscoping zone! We are doing our best to: Keep it simple Focus on the core gameplay Reduce scope by Matt Hackett valadria.com

ALT GAME DEVELOPMENT MAP rough sketch v4 SET SAIL OCEAN OF IDEAS TIDES OF INACTION DREAM SMASHIN' ROCKS PROTOTYPE POND DESERT OF DEAD PROJECTS CLEARING OF CLARITY "REAL PROJECT" ON-RAMP SLOG SWAMP BUGS REFACTORS BUGS BUGS UNKNOWNS BUGS BUGS THE GREAT CROSSING SCOPE CREEP CREEK CONTENT MOUNTAIN THE ABYSS FJORDS OF FINISHING FAIRGROUNDS OF FINISHING FARM OF FINISHING TRUNK OF TROUBLE FOREST OF FINISHING GAME DEV EVENT HORIZON SHIP IT BAY CONGRATULATIONS! PICK YOUR POISON THE LAND OF NEVERENDING UPDATES (goto SLOG SWAP) "DEAD GAME" ISLAND (R.I.P.) by Matt Hackett June 2023 valadria.com

ALT STEAM DEV CHEAT SHEET Quick access to a collection of best practices & magic formulas: THE DISCOVERY ALGORITHM Maximize your game's placement in Steam widgets Earn 7,000+ wishlists before launch (some folks say you need 10-50k!!) Translate your Steam page (game later) (start with Japanese, Chinese, Koreon) Get 10+ reviews as soon as possible! (positive or negative, just need 10) WISHLISTS About 10% of wishlists could convert to sales in the first week (this number varies wildly!). ALL wishlisters are emailed at launch! -Discount 20%+ to email wishlisters after launch. STEAM CAPSULE The single most IMPORTANT element since it's seen the most. Clear, Readable, Game name, Genre/mood Steam's background color is #162838 TRAILER Steam users SKIM through trailers!! Start STRONG! Direct to gameplay 60 seconds or less End with ONE CTA: Wishlist it or buy it Logos: omit or move to the end STEAM'S MAGIC FORMULAS Beware these numbers are ROUGH! They just give us guesses about the data. One rev

ALT STEAM DEV CHEAT SHEET Quick access to a collection of best practices & magic formulas: THE DISCOVERY ALGORITHM Maximize your game's placement in Steam widgets Earn 7,000+ wishlists before launch (some folks say you need 10-50k!!) Translate your Steam page (game later) (start with Japanese, Chinese, Koreon) Get 10+ reviews as soon as possible! (positive or negative, just need 10) WISHLISTS About 10% of wishlists could convert to sales in the first week (this number varies wildly!). ALL wishlisters are emailed at launch! -Discount 20%+ to email wishlisters after launch. STEAM CAPSULE The single most IMPORTANT element since it's seen the most. Clear, Readable, Game name, Genre/mood Steam's background color is #162838 TRAILER Steam users SKIM through trailers!! Start STRONG! Direct to gameplay 60 seconds or less End with ONE CTA: Wishlist it or buy it Logos: omit or move to the end STEAM'S MAGIC FORMULAS Beware these numbers are ROUGH! They just give us guesses about the data. One rev

ALT STEAM DISCOUNT CHEAT SHEET Gamers who wishlisted your game are emailed when: Your game launches into Early Access Your game launches (or from EA to 1.0) Your game is discounted 20% or more STAIRSTEP DISCOUNTS Don't rush to the bottom. Do ramp up over time! DISCOUNT RANGES Minimum discount: 10% Maximum discount: 90% Minimum price: $0.49 USD Custom discount duration: 1-14 days LAUNCH DISCOUNT (optional) Begins the day your game launches Ends @ 10 AM Pacific on the 7th day You can discount up to 40% Valve suggests 10-15% You must wait 30 days between discounts Check out the official Discounting Steamworks Documentation at: Steamworks Documentation / Sales and Marketing / Discounting From the author of How to Make a Video Game All By Yourself @richtaur May 2023 valadria.com

ALT STEAM GAME RELEASE TIMELINE Work in progress! Give me your advice! How else can we prep our games for launch? 6 months before launch: Launch your Steam page Run promotional experiments 3 weeks Translate your Steam page: Japanese Chinese Korean 2 weeks before launch: Send Steam keys (include key in message!) 1 week! PANIC?! LAUNCH!! Tweet YouTube trailer YouTube short TikTok Email blast What else? PRESS KIT (anytime) Screenshots PDF infosheet Transparent logo(s) Landscape banners What else? DEMO when? From Matt Hackett, the author of How to Make a Video Game All By Yourself @richtaur valadria.com

ALT Steam Asset Names & Dimensions Store Capsule Header 460 x 215 Store Capsule Main 616 x 353 Library Capsule 600 x 900 Store Page Background 1438 x 810 Community Group Header 444 x 208 Store Capsule Vertical 374 x 448 Store Capsule Small 231 x 87 Library Hero 3840 x 1240 Library Logo 1280 x 720 valadria.com @richtaur

ALT MATT HACKETT DEV BIO @richtaur Making games since age 12, In the games industry since 2010. My favorite game is Shining Force, or maybe A Link to the Past, no wait it's Spelunky 2!! @andraconda My amazing wife Andrea We've been married for over 11 years!! She's a Games UX expert & her favorite game is Puzzle Quest! You might know me from: How to Make a Video Game All By Yourself A Wizard's Lizard Lostcast My core competencies: Programming Art Game Design Marketing Current projects: Game: WITCHMORE Podcast: Make the Game DOGGOS!! Koopa ~12 yo Gmork ~4 yo May 2023 valadria.com

ALT HeartBeast logo

ALT Production Point by Ben Anderson and How to Make a Video Game All By Yourself by matt Hackett

ALT Ben's Action RPG in Godot tutorial