Google Ads & Facebook Ads Strategist. Freelance #PPC. Working with brands, agencies, SMBs. Guardian of pugs 🐶 Eater of plants AKA Maker @wipsandfrogs

Stroud, England
Joined January 2018
🛸“I’ve googled these keywords, and we’re not appearing for any of them, what are we even paying for?🛸 🤨Sound familiar? You’ve either sent or received that email. Let’s breakdown why the ads didn’t appear for the search query in the comments...
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🆘The Ad copy is bad. Check click through rate. What’s a good CTR? It depends on the industry & location but assume if you’re getting > 10% on non brand campaigns, you’re doing okay. Don’t assume the worst. ✔️
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Review everything above, agree what is important to the business eg. Conversions or vanity metrics to appease someone?✔️ And move forward. ✔️ 🛑Oh, and stop googling yourself.✔️ Did I miss anything off the list?
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Stop breaking the law in your ads and websites (and anywhere else)! I put together a thread of @RobertFreundLaw's most valuable threads so far to help keep you and your brand out of court! Bookmark these:
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It's Wednesday afternoon which only mean it's PPC mastery training with Bob & @milesmcnair9 Today, Bob is blowing our minds with advanced ecommerce strategies - 40 minutes in and so much gold already. My clients are going to love the task list I'm creating 😈 😂
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social media updates you NEED to know: 📚 A new study by Adobe shows that 40% of consumers are using TikTok to search for things they’re interested in or that they need 💸 MrBeast is testing X’s, aka Twitter, monetisation policy by uploading directly to the platform, and he’ll share how much ad revenue he gets next week 👏 You can cancel in-progress stories on Instagram 📲 YouTube has made repurposing easier as it’s introduced a new workflow to help users create YouTube Shorts via the Remix function. You can crop, zoom and stack content with ease 🪡 Threads is working on “Today’s Topics” which will feature topics based on what people are engaging with, like the “What’s Happening” feature on Twitter 🎉 Instagram is working on the ability to convert your Close Friends story to a regular Story 🔍 TikTok looks like it’s reporting traffic sources to your videos, which shows users if the video was found via the For You page or via Search Results 👀 Threads launched a feature that allowed users to sort search results chronologically, before it was swiftly removed 👋 TikTok has removed the capability to search for hashtags in its Creative Centre amidst concerns the tool was being used to “highlight potential platform censorship” as per Social Media Today 💸 X, aka Twitter, now allows advertisers to specifically target Premium Subscribers 👯‍♀️ Instagram tests option to create stories for friends 📍Instagram are still working on Live Location, which would allow users to share their live location in chat by sending a pinned location 🪡 Threads now lets you hide like AND shares on your posts And that's all for now folks! I haven't posted any updates this year because quite frankly, I thought they were boring. But now I'll be back EVERY Wednesday with *all* the social media updates that I think you need to know. See ya'll next week 👋💜
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January afternoons are all about upskilling & today its PPC mastery with Bob & @milesmcnair9 (it's very cold in the UK this week, so I've decamped to the living room!) #PPCAdvertising #ppc #DigitalMarketing
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When you finally realise that you’re starting to understand #ga4 (I had a break through today, and I’m still buzzin’ 😆) #Analytics
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oh joy, is #googleads down???
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well, at least I'm in good company - hey @GoogleAds can you tell us anything?
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This week I joined Meta's Head Of Product, Head of Sales, & Head of Product Marketing for a press conference where they gave updates on reels, announced some exciting ASC product updates, and debuted a new tool called AI Sandbox. Here are the 4 big announcements from the event:
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Lol Lowe retweeted
realizing February is over & monthly reporting starts this week
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ALL marketing data is imperfect. Your "source of truth" is inaccurate. Now that I have your attention, let's clear some things up about marketing data and attribution:
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A seasonal ChatGPT haiku for the PPCers out there! PPC expert at Christmas Analyzing ad campaigns Ho ho ho, success!
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Does it have pockets though, ours have pockets...
£89 to look like you work at McDonalds.
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Have you seen? FB Ads now has a new optional "Call-outs" option in the ad level. Excellent addition, especially for the holidays where we can use other value props in our copy & add some other call-outs here. #fbadschat
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facebook and instagram had a big outage today. A classic example of why you should never rely on one particular platform when marketing your product or service. Also a good idea to have a backup plan in place like an email to your subscribers #DigitalMarketing – at Stroud, England