Big data research for digital marketing: shedding light on data and information
Statesboro, GA
Joined October 2017
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Big data Analytics retweeted
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
Big data Analytics retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
Big data Analytics retweeted
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
Big data Analytics retweeted
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
Big data Analytics retweeted
What is the ethical implication of artificial intelligence? Is it fair for giant companies to monopolize the #bigdata of consumer information?
Big data Analytics retweeted
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
Big data Analytics retweeted
TODAY at 1pm EST: How is 25% of the telco industry gaining an edge over competitors by adopting #AI? Learn the 3 ways to get started – register for this afternoon's webinar. ► ibm.co/2LGVE1W
Big data Analytics retweeted
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
Big data Analytics retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (doi.org/10.1016/j.indmarman.…) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.
Big data Analytics retweeted
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
Big data Analytics retweeted
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
Big data Analytics retweeted
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
Big data Analytics retweeted
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
Big data Analytics retweeted
The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . doi.org/10.1016/j.jbusres.20…
Big data Analytics retweeted
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
Big data Analytics retweeted
Government signs mammoth five-year IT deal with IBM computerworld.com.au/article…
Big data Analytics retweeted
Watch @DrTaliaGershon from IBM Research explain #quantum computing in terms anyone can understand: bitly.com/2u8qFQs
Big data Analytics retweeted
Over a million things made easier... like creating a shortcut to call your favorite burrito place. See what the Google Assistant can do: gsup3.app.goo.gl/mgdi1 #HeyGoogle
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