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Lex Hoff

@LexHoff

NCAA D1 - UMaine WIH Grad 2010 CWHL - Toronto Furies 2010-2015 Advertising - Copywriter / ACD

Joined July 2009
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Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)Photo by Lex Hoff (@LexHoff)
ESPN has had the NBA since 2002. But Iowa-UConn's Final Four matchup was the network's most-watched basketball game—men’s or women’s, pro or collegiate—ever.

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Michigan is considered a hockey state, but it is does not have a top-tier Women's #CollegeHockey program With the rise of #WomensHockey as a whole, many people, including players from the #PWHL, are hoping that changes My latest for @DailyFaceoff dailyfaceoff.com/news/pwhl-p…
PWHL Players: ‘The time is now’ for NCAA Div. I women’s hockey in Michigan - Daily Faceoff

PWHL Players: ‘The time is now’ for NCAA Div. I women’s hockey in Michigan - Daily Faceoff

The state of Michigan currently has seven men’s D-I hockey programs.

dailyfaceoff.com
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That's for you, Detroit 💙 #AllGrit
Image from Detroit Lions (@Lions)
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No better time than now, bring NCAA Division 1 Women’s hockey to the state of Michigan, @UMichPrezOno !!
Michigan Football (@UMichFootball) profile pictureMichigan Football
@UMichFootball9 Jan 2024
Perfection! The Michigan Wolverines are national champions! #GoBlue
Michigan 34, Washington 13

ALT Michigan 34, Washington 13

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Now bring NCAA D1 Women’s hockey to the university!
Michigan Football (@UMichFootball) profile pictureMichigan Football
@UMichFootball2 Jan 2024
Rose Bowl champions are maize and blue! #GoBlue
Image from Michigan Football (@UMichFootball)
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House? PACKED. Puck? DROPPED.
A sold-out crowd watches the first-ever puck drop of the PWHL.

ALT A sold-out crowd watches the first-ever puck drop of the PWHL.

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Ringing in the New Year with a new league. 🎉 Watch the first game in PWHL history between New York and Toronto at 12:30pm ET / 9:30am PT on Sportsnet One or stream on Sportsnet+.
Image from Sportsnet (@Sportsnet)
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“What is a legacy? It’s planting seeds in a garden you never get to see.” On #PWHL eve, I’m re-upping a story I wrote last year about women’s hockey history and the long road to reach this moment. nbcsports.com/on-her-turf/ne…
'This is why it mattered': Women's pro hockey is about to have its moment

'This is why it mattered': Women's pro hockey is about to have its moment

The PWHPA is on the verge of announcing plans for a new women's professional hockey league. With details still forthcoming, one thing is clear: the future of women's hockey was built on history.

nbcsports.com
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BREAKING: Ottawa, Toronto, and Montreal are now officially sold out for their home openers. Ottawa will set a new record for attendance at a women's pro hockey game crossing the 8000 ticket mark. thehockeynews.com/womens/pwh…

Canada's PWHL Teams Are Sold Out For Openers, Ottawa Smashes Record

Montreal, Ottawa, and Toronto are all hanging "Sold Out" signs from their ticket sites this week, as each team will open their season with a packed arena, including Ottawa setting a new pro women's...

thehockeynews.com
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NEWS: The Professional Women’s Hockey League will officially launch in January 2024 with teams in Toronto, Montreal, Ottawa, Boston, Minneapolis-St. Paul, and the New York City area. Here's what we know about the draft and free agency with more to come: theathletic.com/4814360/2023…
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This was not easy for me to write, but if it helps one person, then it's all worth it.    We love you, Katie. playerstribu.ne/Girma
This Is For Katie | By Naomi Girma

This Is For Katie | By Naomi Girma

There are friends, and then there are true friends. Katie Meyer was a true friend, in every sense of the word.

theplayerstribune.com
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If you're a corporate marketing officer concerned over what's happening with Target, let me make something abundantly clear: you will never appease anti-LGBTQ extremists. They don't want *some* concessions. They want all of them. But there's a colder truth at play here. (thread)
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Everybody watches womens sports. ❤️ If you build it, they will come.
Image from Holly Rowe (@sportsiren)
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theplayerstribune.com/posts/…
What’s Your Definition of Hockey Hair? | By Anson Carter

What’s Your Definition of Hockey Hair? | By Anson Carter

Hockey hair is a big deal.

theplayerstribune.com
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As an assistant for Team Canada at the upcoming men’s under-18 world hockey championship, Kori Cheverie is set to become the first woman to coach one of Canada’s men’s national teams cbc.ca/1.6420947
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With @koricheverie just named an assistant coach of Canada’s national men’s team for the 2022 IIHF U18 World Championship it seems like a good time to revisit this story we did on her a few years ago. Congratulations Kori! 🙌 – at Toronto, Ontario
Sportsnet (@Sportsnet) profile pictureSportsnet
@Sportsnet30 Oct 2017
WATCH: Learn about @KoriCheverie's story and how she's blazing a trail for women in sports. @droetker_canada

Dr. Oetker Giuseppe Pizzeria My Hometown: Kori Cheverie

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Let's correct the narrative about Black people in Hockey. @PlayersTribune theplayerstribune.com/posts/…
Hockey Has Always Been Black | By Madison Bowey

Hockey Has Always Been Black | By Madison Bowey

Anyone who said people like me didn’t belong in the game wasn’t just saying something mean, they were also saying something that was false.

theplayerstribune.com
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Sarah Nurse is the only Black player in women's hockey at the 2022 Olympics. And she has the most points. Sit with that glory. Revel in her excellence. And support @BlackGirlHockey because there are more Nurseys out there. ❤
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Racism has no place in hockey. #TapeOutHate
Image from Minnesota Wild (@minnesotawild)
Image from Minnesota Wild (@minnesotawild)
Image from Minnesota Wild (@minnesotawild)
Image from Minnesota Wild (@minnesotawild)
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Those looking to purchase a roll of tape to support the #TapeOutHate campaign, you can buy it now at shopbeergear.ca and starting Jan. 22 in Canadian Tire stores; $1 from each roll of tape sold will go toward @TheOfficialHDA fundraising initiatives. @BudweiserCanada
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