Interviews with Founders and DX Engineers behind dev tools, insights on Developer Marketing strategies. We are building a toolkit to scale dev-tool companies.
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Joined November 2023
- Tweets534
- Following48
- Followers1.5K
- Likes1.2K
Lead DevRel retweeted
When thinking of Developer Experience roles, companies need to clarify objectives and align with org goals.
Here's what to consider:
• Grow an active dev community
• Boost product adoption rates
• Improve developer comms channels
• Collect feedback for enhancements
Lead DevRel retweeted
Here's what you need to know to craft a GTM strategy for your dev tool startup ↓
Understand your developers. Ask:
What platforms do they use?
What are their top 3 problems?
Where do they go for solutions?
This insight shapes your entire approach.
Nail your messaging
Focus on the problem, not just features.
Speak their language and show you understand their world.
Choose channels wisely
Developer communities, tech conferences, coding bootcamps, dev-focused podcasts. Focus on where your target devs are most active.
Timing matters
Align with industry events or tech trends and make sure you use the momentum.
Your GTM strategy will evolve.
Be ready to pivot, but stay true to your core value prop.
Lead DevRel retweeted
Upgrade your email delivery by migrating from @SendGrid to @Resend 🖤
Modern features to boost your workflow
▪︎ Detailed API logs for efficient debugging
▪︎ Deliverability Insights to optimize inbox placement
▪︎ IETF-compliant rate limit headers
▪︎ Extensive webhook support for event tracking
Learn technical specifics of transitioning from SendGrid
xitter.cf/resend/status/18382707…
We're dropping a new migration guide today to help people who are switching from @SendGrid to Resend.
resend.com/migrate/sendgrid
Lead DevRel retweeted
DevRel Roundtable - 🌶️ topics xitter.cf/i/broadcasts/1vOxwrwNA…
Lead DevRel retweeted
community > marketing for dev tools
traditional marketing approach = fail
instead
▴ hang where devs already are
▴ contribute real value
▴ play the long game
takes time, but pays off... big time
Lead DevRel retweeted
dev marketing red flags
▴ buzzword overload
▴ misused tech terms
▴ vague promises
▴ "install our sdk"
SHOW
don't tell
precise > concise
build developer trust without the fluff.
Lead DevRel retweeted
i'm about to reach my first 10,000 followers here.
to celebrate and give back to you, my friends & my community, i'll gift a copy of the book that impacted me most lately to the best answer to the question below.
the book
📚 "the developer facing startup: alchemist accelerator's go-to-market playbook for early-stage developer-facing startups" by adam frankl.
🤔 fyi, Adam Frankl has cofounded or been an early executive at 12 VC-backed developer-facing startups, including three unicorns: @jfrog, @neo4j & @sourcegraph.
to enter the contest, you must...
▴ follow me
▴ like & retweet this tweet
→ reply with why you follow me
best answer wins.
contest ends when i reach 10,111 followers.
let's go!
Lead DevRel retweeted
DevEx focuses on optimizing the effectiveness of software development by investigating the:
- Interactions between developers,
- Processes, and
- Tools.
It refers to the entire ecosystem developers work in, including their environment, workflows, and tools.
Lead DevRel retweeted
The #DevRel fam 🔝💯 I’m so grateful for being here @biappaz @danizeres @Hassanmirza @jimbobbennett @masonwilliams @zilamotta
Lead DevRel retweeted
What is the issue that will make people hear about your product?
You need to understand your product so well, that you’re going to be able to put yourself in people’s shoes.
After putting yourself in people’s shoes, you’ll be able to make your product be the solution that people are actually looking for.
Super happy with all the insights I had at @devrelcon with @appsmithron about technical demos! 👀✨
Lead DevRel retweeted
great talk from @Makincashby about how to design technical content with inclusivity in mind.
good docs must be easy for beginners and also engage with experts.
this is inclusivity.
📍@devrelcon
Lead DevRel retweeted
a huge thank you to @LeadDevRel for organizing such an informative space! Your efforts in bringing the community together and sharing knowledge are truly appreciated. Excited for what's next!❤️❤️
Lead DevRel retweeted
It is a BIG honor to see @LeadDevRel with @DevRelAgency ✨
@CarolineLewko, @JamesParton & @Hassanmirza have always been our main GOATs in our industry after we all read the "Developer Relations" book and 10x'd our Developer Relations skills, together with shipping editions of this incredible book to our community members.
I can't wait to host more initiatives with you all 💃🏻
Lead DevRel retweeted
Wish I had this when I got my DevRel role, this is GOLD! 🔥
starting a new role can be tough 🥲
you need to...
learn fast
understand company dynamics
make an impact quickly
to help you in this stage, @danizeres dropped a new post on navigating your first 30-60-90 days as a developer relations professional 🤝🏻
leaddevrel.com/p/navigating-…
Lead DevRel retweeted
If you want to get involved in Dev Rel, follow @LeadDevRel and join their community: xitter.cf/leaddevrel?s=21
Lead DevRel retweeted
I spent a lovely time talking with my favorite DevRel girls @danizeres and @biappaz about Video for DevRel, a bit of my story and how you can also get into #DevRel, do not miss out ❤️🎬
#developerrelations #developeradvocate #developermarketing #developerexperience #video #videofordevrel
level up your developer video-content game 👀
we've got a fresh episode hot out the oven for ya! @KevinBlancoZ joined us to chat about Creating Effective Video Strategies as a DevRel 🎥
✨ going from developer to killin' it in devrel
✨ creating fire coding tutorials that clicks with your audience
✨ why deeply understanding your audience is everything
hit play!
▶︎ youtube.com/@leaddevrel