Interviews with Founders and DX Engineers behind dev tools, insights on Developer Marketing strategies. We are building a toolkit to scale dev-tool companies.
Blog →
Joined November 2023
- Tweets534
- Following48
- Followers1.5K
- Likes1.2K
Pinned Tweet
Auth that developers actually want: @clerk's success story.
See how they're winning in authentication by listening to feedback, speeding up integration, and working smoothly with popular frameworks.
Read for ideas you can use in your own dev tools 🧵
Auth that devs actually want.
How @clerk is winning the authentication game by putting developers first.
Unpack their success formula in this deep dive 🧵
Let's talk about Developer Experience 🛠️
• What makes dev-tools great
• Why docs still fail in 2024
• Balancing simplicity vs power features
➡️ TODAY at 10am ET
🎙️ @sabrinaesaquino @beappx @AntWilson @FrancescoCiull4 @adityaoberai @HaimantikaM
xitter.cf/i/spaces/1dRJZdewVWbKB
Lead DevRel retweeted
When thinking of Developer Experience roles, companies need to clarify objectives and align with org goals.
Here's what to consider:
• Grow an active dev community
• Boost product adoption rates
• Improve developer comms channels
• Collect feedback for enhancements
Lead DevRel retweeted
Here's what you need to know to craft a GTM strategy for your dev tool startup ↓
Understand your developers. Ask:
What platforms do they use?
What are their top 3 problems?
Where do they go for solutions?
This insight shapes your entire approach.
Nail your messaging
Focus on the problem, not just features.
Speak their language and show you understand their world.
Choose channels wisely
Developer communities, tech conferences, coding bootcamps, dev-focused podcasts. Focus on where your target devs are most active.
Timing matters
Align with industry events or tech trends and make sure you use the momentum.
Your GTM strategy will evolve.
Be ready to pivot, but stay true to your core value prop.
Ever wondered how memes can boost your developer outreach?
We spoke with @AntWilson about how @Supabase uses memes to engage developers and grow their community.
Stick around for insights you can steal for your own strategy 🧵👇🏻
Focus on growing impressions. Being consistently present in the community pays off when developers choose tools for new projects.
In developer marketing, authentic engagement makes a lasting impact.
Thank you for your time @AntWilson -- we're looking forward to having you in the Lead DevRel Podcast 🔥
✍🏻 Written by @danizeres, revised by @beappx @HaimantikaM @sabrinaesaquino
Lead DevRel retweeted
Upgrade your email delivery by migrating from @SendGrid to @Resend 🖤
Modern features to boost your workflow
▪︎ Detailed API logs for efficient debugging
▪︎ Deliverability Insights to optimize inbox placement
▪︎ IETF-compliant rate limit headers
▪︎ Extensive webhook support for event tracking
Learn technical specifics of transitioning from SendGrid
xitter.cf/resend/status/18382707…
We're dropping a new migration guide today to help people who are switching from @SendGrid to Resend.
resend.com/migrate/sendgrid
Leverage organic growth to develop your developer community 📈
Check out this case study by @danizeres on how @resend taps into industry momentum.
🚨 Read to the end for takeaways you can steal for your dev-tool marketing strategy
Organic growth still wins.
How @resend leverages momentum and the developer industry trends to drive impactful messaging and community growth.
In the end, you'll find takeaways you can steal for your company 🧵👇🏻